Core Insights - The company, Tmall International Holdings Limited, reported a revenue of 27.01 billion yuan and a net profit of 1.28 billion yuan for the fiscal year ending February 28, 2025, with over 20 partner brands and a user base exceeding 86 million [1][2] - In a challenging consumer market, the company focused on inventory management, cash flow, and expanding its brand ecosystem, achieving a 32.3% year-on-year increase in cash and cash equivalents to 2.59 billion yuan [1] - The company maintained a high dividend payout ratio of 135.0%, leading the industry [1] Inventory Management - The company implemented comprehensive inventory management strategies, resulting in a 4.5% year-on-year decrease in inventory value and improved inventory turnover days [1] - The second half of the fiscal year showed significant improvements in inventory management due to intensified adjustment efforts [1] Business Operations - Tmall International has optimized its store layout and enhanced its omnichannel retail operations, with approximately 5,000 physical stores and around 2,300 mini-program stores by the end of the fiscal year [2] - The company achieved top sales performance on platforms like Douyin and ranked first in the Tencent WeChat popular mini-programs for sports and outdoor categories [2] User Engagement - The company’s membership program contributed 93.2% to in-store retail sales, with repeat members accounting for about 70% of overall consumption [2] - High-value members, despite being a small percentage, contributed nearly 40% of total sales, indicating strong consumer potential and loyalty [2] Brand Partnerships - Tmall International expanded its brand partnership matrix, becoming the exclusive operator for high-end outdoor brand Norr na and top running brand Soar in China [3] - The company also secured exclusive operational rights for Canadian high-end trail running brand Norda, which has seen accelerated online and offline growth [3] Sustainability Efforts - The company has made significant strides in sustainable development, receiving an AA rating from MSCI ESG, leading the industry in this area [3]