Core Insights - The "618" shopping festival has led to a peak in sales in the home appliance market in Guangxi, with "small and beautiful" smart mini appliances gaining popularity among young consumers [1][2] - Traditional appliances like rice cookers and induction cookers saw modest growth, while cleaning products and smart mini appliances experienced sales growth of nearly 100% [1] - The trend indicates a strong consumer preference for health-conscious and convenient home living solutions, driven by technological innovation [2] Group 1: Sales Performance - During the "618" event, traditional appliances had small growth, while smart mini appliances like robotic vacuums and countertop water purifiers saw sales double [1] - Suining Yigou reported over 30% growth in small appliance sales, with mini appliances being particularly favored by young consumers [2] Group 2: Consumer Preferences - Young consumers are increasingly drawn to products like smart water purifiers and mini washing machines, which offer health benefits and convenience [1] - The popularity of voice-controlled fans and other smart appliances reflects a growing demand for technology-driven home solutions [2] Group 3: Market Trends - The success of brands like "Xiao Xiong Electric" with mini rice cookers and electric cookers indicates a shift towards affordable, compact appliances that appeal to younger demographics [2] - The sales surge in smart mini appliances signifies a redefinition of modern home living, emphasizing quality and convenience [2]

Core Insights - The "618" shopping festival this year showed a decline compared to previous years, but still received positive responses from merchants amid changing international trade dynamics and pressure on the domestic consumption market [1][6] - Home products, particularly well-known brands, experienced significant sales growth during the "618" period, indicating a shift in consumer preferences [1][2] - The promotional strategies have evolved, with many merchants focusing on international markets, suggesting that "618" and "Double 11" could become global shopping festivals in the future [1][5][7] Home Product Promotions - Sales of home products during this year's "618" were optimistic, with high-end smart toilets seeing a 45% year-on-year increase in sales on JD platform [1] - Other home appliances and small kitchen gadgets, such as multi-functional cooking pots and electronic scales, also saw over 100% year-on-year growth [1] - Suning reported a 69% year-on-year increase in sales of cleaning appliances and smart small home appliances since the start of the promotion [2] Popular Home Products - The most popular home products this year included small kitchen appliances like mini rice cookers and multifunctional steamers, particularly favored by younger consumers [3][4] - Prices of various kitchen small appliances have increased, with rice cookers up 20.74% and steamers up 37.42% year-on-year [3] - Smart small appliances and cooling products gained traction, with portable fans seeing a 300% increase in sales [3] Shift from Domestic to International Markets - The concept of "involution" has led many merchants to shift their focus from domestic competition to international markets, particularly Southeast Asia [5][6] - The Southeast Asian e-commerce market has shown significant growth, with a 123% year-on-year increase in GMV reported by TikTok Shop [6] - The stable policy environment in Southeast Asia is seen as advantageous for merchants looking to expand internationally [6]

Sales Growth in Small Appliances - The 618 promotional event combined with national subsidies has significantly boosted sales in the small appliance market, with online platforms like JD and Tmall reporting substantial increases in sales [1][5] - During the 618 event, sales of summer small appliances such as cooling fans and ice-making water purifiers saw remarkable growth, with portable fan sales increasing by 300% and ice-making water purifiers by 350% year-on-year [1][5] - Offline stores also experienced a surge, with Suning's small appliance sales increasing by 69% since the start of the 618 event, driven by high-ticket items like robotic vacuums and washing machines [2] Consumer Preferences - Consumers are increasingly drawn to smart and health-oriented small appliances, with robotic vacuums featuring improved interactive functions and practical designs becoming popular [3][4] - The demand for cleaning appliances has surged, with robotic vacuums and washing machines accounting for 70% of small appliance sales in stores [3] - Health-focused products like water purifiers and low-coating rice cookers have seen significant sales increases, with water purifiers up by 195% [4] Market Trends and Innovations - The national subsidy policy and promotional discounts have stimulated consumer confidence and demand, leading to a projected high-quality development phase for the small appliance market by 2025 [5][6] - The average prices of various kitchen small appliances have risen, with rice cookers increasing by 20.74% and steamers by 37.42% year-on-year [5] - Companies like Bear Electric and Supor are focusing on product upgrades and innovation, targeting high-end flagship products and expanding into diversified business areas [6]