金秋送爽，丹桂飘香。为弘扬"尊老、敬老、爱老"的中华传统美德，提升辖区老年人的获得感与幸福 感，在重阳节期间，邮储银行北京丰台区开阳里支行（以下简称"开阳里支行"）携手右安门街道养老服 务中心，在翠林敬老院、翠林二里社区养老服务驿站、玉林里社区养老服务驿站、开阳里第一社区养老 服务驿站、东庄社区养老服务驿站等多个场所，相继举办"邮爱金晖·情系重阳"主题系列活动，以贴心 的适老服务与丰富的文化关怀，为老年群体送上了温暖与欢乐，也为这个传统佳节增添了一抹亮丽的金 融色彩。 转自：新华财经 活动现场不仅准备了丰富多彩的趣味手工，更将"适老金融服务"直接带到活动现场，实现了全方位的便 民服务升级。 此次重阳节系列活动，是开阳里支行深化适老金融服务的生动实践。作为"金晖支行老年特色网点"，开 阳里支行将持续聚焦老年群体需求，从"硬件设施优化、专属服务升级、金融知识普及"等方面深化金融 服务。以专业、温情的金融力量，为老年群体安享幸福晚年提供坚实保障，让适老服务真正成为连接金 融与民生的暖心桥梁，让每一位老年人都能在温暖与关怀中度过美好的每一天。 编辑：焦若涵 针对离退休人员普遍关注的第三代社保卡办理需求，开阳里支行联合 ...

Core Viewpoint - The article highlights the effective and compassionate financial services provided by the Industrial and Commercial Bank of China (ICBC) to elderly customers, showcasing a successful case of personalized support for a senior citizen in need [1][2][3] Group 1: Service Implementation - ICBC's branch in Nantong, Haian, has established a specialized elderly service system, demonstrating a commitment to addressing the needs of senior customers [1][3] - The branch is equipped with experienced elderly service specialists and has prepared various elderly-friendly materials, including mobile smart terminals and large-print business guides [2] Group 2: Customer Support Case - An 82-year-old customer faced difficulties accessing his bank account due to a forgotten password and physical limitations, prompting his family to seek assistance from the bank [1] - Upon receiving the request, the bank activated its emergency service plan for elderly customers, ensuring a smooth and efficient process for the elderly client [2] Group 3: Service Features - The bank's service includes a full-process appointment mechanism for elderly customers, covering high-frequency services such as password resets and account activations [3] - Over the years, the branch has provided personalized financial services to more than 200 elderly, disabled, and critically ill customers, emphasizing the importance of accessible and warm financial services [3]

Core Viewpoint - The China Minsheng Bank Jinan Tianqiao Branch has launched a service enhancement initiative aimed at improving financial services for the elderly, focusing on their specific needs and enhancing service quality [1][2]. Group 1: Service Facilities - The branch has optimized its service environment by improving accessibility features, such as a barrier-free entrance and clear signage in service areas [1]. - Convenience items like reading glasses and magnifying glasses have been provided, and the smart service area has been upgraded with user-friendly interfaces featuring large fonts and high contrast [1]. - Waiting areas have been equipped with elderly-friendly seating, drinking water dispensers, and medical kits to create a warm and comfortable service environment [1]. Group 2: Service Processes - A "green service channel" has been established to offer priority calling services, allowing for intelligent differentiation of elderly customers through the calling system [2]. - The branch has implemented a "one-on-one" full-service model to simplify business procedures and provide home service appointments for special needs [2]. - Regular financial literacy activities are conducted to educate elderly customers, and a comprehensive training system for service staff has been established to ensure service quality [2]. Group 3: Commitment to Elderly Services - The initiative aims to deepen the innovation of elderly services and continuously improve the service system for elderly customers [2]. - The bank is committed to its corporate mission of "serving the public and caring for people's livelihoods" by contributing to the creation of an elderly-friendly social environment [2].

Core Viewpoint - The financial services sector is increasingly focusing on providing convenient and intelligent services for the elderly population, recognizing their significant financial needs and the importance of tailored services [1][2]. Group 1: Elderly Financial Needs - The aging population has a growing demand for financial services, yet traditional branches often lack convenience and have complex service processes, leading to a gap between services offered and actual needs [2][3]. - The South Tong Hai'an Qutang branch has initiated a transformation to create an elderly-friendly environment, enhancing service quality and optimizing branch facilities [2][3]. Group 2: Facility Improvements - The branch has implemented various modifications, such as designing accessible entrances, installing handrails, and using non-slip flooring to reduce the risk of falls for elderly customers [2][3]. - Additional features include providing reading aids like magnifying glasses and a variety of reading glasses to assist elderly clients in understanding financial documents [2][3]. Group 3: Staff Training and Service - All staff members have undergone specialized training to improve communication with elderly clients, ensuring clear and patient guidance during transactions [3]. - Staff assist elderly customers in filling out forms and using self-service machines, fostering a supportive environment [3]. Group 4: Community Engagement and Education - The branch regularly conducts financial knowledge seminars and anti-fraud campaigns, engaging with local healthcare facilities to educate the elderly on common scams [4]. - Over 100 elderly individuals have participated in these activities, leading to increased awareness and prevention of potential financial losses [4]. Group 5: Personalized Services - The branch provides personalized services, including home visits for elderly clients with mobility issues, ensuring they receive necessary banking services [5]. - The initiative has enhanced the branch's reputation within the community, with many elderly clients expressing comfort and trust in the services provided [5]. Group 6: Collaboration and Innovation - The branch collaborates with government and community organizations to expand financial literacy programs and create personalized service plans for elderly clients [6]. - The integration of financial technology, such as voice-activated assistance and facial recognition, aims to streamline service processes for elderly customers [6][7]. Group 7: Future Plans - The South Tong Hai'an Qutang branch plans to continue enhancing its elderly-friendly services, including the introduction of health monitoring devices to support the well-being of elderly clients [7]. - The commitment to providing high-quality financial services and fostering a caring environment for the elderly remains a priority for the branch [7].