近日，该支行的适老服务小分队再次出发，他们的目的地不仅是区福利院，更精准指向居民区内有迫切 需求的老人家庭。账户解控、信息更新……这些对年轻人而言轻而易举的业务，却是许多老人难以逾越 的"数字鸿沟"或"出行障碍"。为此，支行建立了"院内+周边"全覆盖的适老服务台账，并组建专属服务 专班，配备移动展业设备，开通"即时预约、就近上门"的绿色通道，将银行柜台"搬"到老人家中。 "真是太麻烦你们了，特意跑这一趟！"家住附近社区的独居老人吕爷爷握着工作人员的手连连道谢。因 年事已高、行动不便，他的养老金账户因长期未使用转为不动户。得知情况后，支行工作人员当天就携 带设备上门，俯身核对信息，耐心完成所有解控流程。业务办结后，工作人员还用通俗的语言教会老人 查询养老金到账，并普及反诈知识，叮嘱他守护好"钱袋子"。 在江西省九江市柴桑区，对于福利院及周边社区的高龄、独居老人而言，邮储银行柴桑区支行的服务， 是一项近在咫尺的便利。依托毗邻区福利院的区位优势，该支行将金融服务主动延伸，通过常态化上 门，为行动不便的老年群体破解了"出行难、办事难"的现实问题，让金融服务的温度直抵人心。 下一步，该支行将继续深耕细作适老服务，将金融 ...

Core Viewpoint - The company has launched the "Warm Sunset" elderly service brand to enhance financial services for elderly customers, focusing on facility upgrades, service process optimization, and financial knowledge dissemination, receiving widespread praise from the local elderly community [1][2][3] Group 1: Facility Improvements - The bank has implemented comprehensive elderly-friendly modifications to its branches, including the installation of non-slip flooring, accessible ramps, and sturdy handrails to ensure safe and convenient access for elderly customers [1] - Special amenities such as "Respect for the Elderly" seats equipped with reading glasses, magnifying glasses, blood pressure monitors, and first aid kits have been provided, along with large-print forms for easier completion by elderly clients [1] - A "green service window" has been established to reduce waiting times for elderly customers, along with personalized assistance for using ATMs and smart counters to bridge the digital divide [1] Group 2: Community Engagement - The bank has initiated a series of "Elderly Services into the Community" activities, setting up mobile service points in residential areas to assist elderly individuals with frequently needed services like social security card activation and password resets [2] - Staff members engage with elderly residents to understand their financial needs and challenges, fostering trust and community relationships [2] - Collaborations with community committees and senior activity centers have led to events like birthday parties and holiday celebrations, integrating financial services into the daily lives of elderly individuals [2] Group 3: Financial Education - The bank has organized multiple "Elderly Financial Service Seminars" to enhance the financial risk awareness of elderly clients, focusing on practical topics such as preventing telecom fraud and safe mobile payment practices [2] - The seminars utilize simple language, visual aids, and engaging case studies to ensure comprehension, with interactive quizzes to encourage participation [2] - Feedback from elderly participants indicates that the seminars are effective and reassuring, helping them feel more secure about their financial management [2] Group 4: Future Directions - The bank aims to further deepen the "Warm Sunset" service initiative, exploring new paths and methods for elderly financial services to provide high-quality support for elderly clients in their later years [3] - The commitment to building a respectful and supportive financial service model for the elderly is positioned as a contribution to a harmonious and inclusive society [3]

Core Viewpoint - The article highlights the efforts of Postal Savings Bank's Kaiyangli branch in Beijing to enhance the well-being and happiness of the elderly during the Double Ninth Festival through a series of themed activities focused on elder care and financial services [1][5]. Group 1: Activities and Services - The Kaiyangli branch collaborated with the You'anmen Street Elderly Service Center to organize various activities at multiple community locations, providing warm and joyful experiences for the elderly [1]. - The event featured engaging handcraft activities and brought "elderly-friendly financial services" directly to the venue, enhancing the convenience of services for the elderly [3]. Group 2: Financial Services and Security - The branch addressed the needs of retirees regarding the third-generation social security card by extending services to the elderly, offering one-on-one explanations of the application process and associated benefits [5]. - A focus on financial security for the elderly was emphasized through anti-fraud presentations and financial literacy initiatives, helping seniors recognize common scams and enhancing their risk awareness [5]. Group 3: Commitment to Elderly Services - The series of activities during the Double Ninth Festival represents a practical implementation of the branch's commitment to elderly-friendly financial services, aiming to optimize facilities, upgrade services, and promote financial knowledge [5]. - As a "Golden Sunshine Branch" specializing in elderly services, the Kaiyangli branch aims to provide robust support for the elderly to enjoy a happy retirement, establishing a warm connection between finance and community welfare [5].

Core Viewpoint - The article highlights the effective and compassionate financial services provided by the Industrial and Commercial Bank of China (ICBC) to elderly customers, showcasing a successful case of personalized support for a senior citizen in need [1][2][3] Group 1: Service Implementation - ICBC's branch in Nantong, Haian, has established a specialized elderly service system, demonstrating a commitment to addressing the needs of senior customers [1][3] - The branch is equipped with experienced elderly service specialists and has prepared various elderly-friendly materials, including mobile smart terminals and large-print business guides [2] Group 2: Customer Support Case - An 82-year-old customer faced difficulties accessing his bank account due to a forgotten password and physical limitations, prompting his family to seek assistance from the bank [1] - Upon receiving the request, the bank activated its emergency service plan for elderly customers, ensuring a smooth and efficient process for the elderly client [2] Group 3: Service Features - The bank's service includes a full-process appointment mechanism for elderly customers, covering high-frequency services such as password resets and account activations [3] - Over the years, the branch has provided personalized financial services to more than 200 elderly, disabled, and critically ill customers, emphasizing the importance of accessible and warm financial services [3]

Core Viewpoint - The China Minsheng Bank Jinan Tianqiao Branch has launched a service enhancement initiative aimed at improving financial services for the elderly, focusing on their specific needs and enhancing service quality [1][2]. Group 1: Service Facilities - The branch has optimized its service environment by improving accessibility features, such as a barrier-free entrance and clear signage in service areas [1]. - Convenience items like reading glasses and magnifying glasses have been provided, and the smart service area has been upgraded with user-friendly interfaces featuring large fonts and high contrast [1]. - Waiting areas have been equipped with elderly-friendly seating, drinking water dispensers, and medical kits to create a warm and comfortable service environment [1]. Group 2: Service Processes - A "green service channel" has been established to offer priority calling services, allowing for intelligent differentiation of elderly customers through the calling system [2]. - The branch has implemented a "one-on-one" full-service model to simplify business procedures and provide home service appointments for special needs [2]. - Regular financial literacy activities are conducted to educate elderly customers, and a comprehensive training system for service staff has been established to ensure service quality [2]. Group 3: Commitment to Elderly Services - The initiative aims to deepen the innovation of elderly services and continuously improve the service system for elderly customers [2]. - The bank is committed to its corporate mission of "serving the public and caring for people's livelihoods" by contributing to the creation of an elderly-friendly social environment [2].

Core Viewpoint - The financial services sector is increasingly focusing on providing convenient and intelligent services for the elderly population, recognizing their significant financial needs and the importance of tailored services [1][2]. Group 1: Elderly Financial Needs - The aging population has a growing demand for financial services, yet traditional branches often lack convenience and have complex service processes, leading to a gap between services offered and actual needs [2][3]. - The South Tong Hai'an Qutang branch has initiated a transformation to create an elderly-friendly environment, enhancing service quality and optimizing branch facilities [2][3]. Group 2: Facility Improvements - The branch has implemented various modifications, such as designing accessible entrances, installing handrails, and using non-slip flooring to reduce the risk of falls for elderly customers [2][3]. - Additional features include providing reading aids like magnifying glasses and a variety of reading glasses to assist elderly clients in understanding financial documents [2][3]. Group 3: Staff Training and Service - All staff members have undergone specialized training to improve communication with elderly clients, ensuring clear and patient guidance during transactions [3]. - Staff assist elderly customers in filling out forms and using self-service machines, fostering a supportive environment [3]. Group 4: Community Engagement and Education - The branch regularly conducts financial knowledge seminars and anti-fraud campaigns, engaging with local healthcare facilities to educate the elderly on common scams [4]. - Over 100 elderly individuals have participated in these activities, leading to increased awareness and prevention of potential financial losses [4]. Group 5: Personalized Services - The branch provides personalized services, including home visits for elderly clients with mobility issues, ensuring they receive necessary banking services [5]. - The initiative has enhanced the branch's reputation within the community, with many elderly clients expressing comfort and trust in the services provided [5]. Group 6: Collaboration and Innovation - The branch collaborates with government and community organizations to expand financial literacy programs and create personalized service plans for elderly clients [6]. - The integration of financial technology, such as voice-activated assistance and facial recognition, aims to streamline service processes for elderly customers [6][7]. Group 7: Future Plans - The South Tong Hai'an Qutang branch plans to continue enhancing its elderly-friendly services, including the introduction of health monitoring devices to support the well-being of elderly clients [7]. - The commitment to providing high-quality financial services and fostering a caring environment for the elderly remains a priority for the branch [7].