Group 1: Transformation of Industrial Sites - The Zhengzhou Oil Chemical Plant, built in 1952, has transformed from an industrial site to a vibrant lifestyle destination, preserving its historical elements while integrating new experiences [2][3] - The street area has introduced over 130 cultural and dining shops, attracting an average of over 30,000 visitors daily, with an annual footfall reaching 10 million [3] Group 2: Rural Tourism Development - In Guangde, nearly 300 leisure agriculture and rural tourism sites have been developed since 2022, showcasing a renewed appreciation for rural values [4] - The "Hanquan Academy" in Nantan Community serves as a multifunctional cultural space, combining reading, relaxation, and cultural education [4] - The "Huxing Pet Paradise" in Hexing Village offers a family-friendly experience with affordable ticket prices and plans for future expansions [5] Group 3: Sports Economy and Consumer Engagement - The "Su Super" league in Jiangsu has redefined weekend consumption patterns, linking sports events with local shopping and dining experiences [6][8] - The league has attracted over 10,000 spectators per match, significantly boosting local economic activity [6] - In the first half of the year, Jiangsu's retail sales reached 144.77 billion yuan, with a year-on-year growth of 7.1%, driven by the "Su Super" league [8][9] - The combined revenue from tourism, dining, and accommodation related to the league reached 37.96 billion yuan, marking a 42.7% increase year-on-year [9]

Core Insights - The article discusses the comprehensive deployment of the spirit of Xi Jinping's important speech during his inspection in Henan, focusing on promoting cultural prosperity and building a strong cultural tourism province [2] Group 1: Industry Development - The cultural tourism industry in Henan achieved a milestone last year, receiving over 1 billion visitors and generating over 1 trillion yuan in tourism revenue, but still faces challenges such as lagging urban tourism compared to cities like Changsha, Xi'an, and Chengdu [2] - To become a pillar industry, Henan's cultural tourism must focus on cultural transformation, industry capability, international communication, and operational entities [2] - The province aims to enhance its cultural tourism capabilities by creating a modern cultural tourism system and implementing projects like "cultural empowerment" and "street renewal" to revitalize historical cultural districts [2] Group 2: IP Development and Marketing - Henan has seen the emergence of popular cultural tourism IPs like Wansui Mountain Wuxia City, and to sustain this momentum, the province plans to create an IP matrix and strengthen its main brand "Walking Henan, Understanding China" [3] - The strategy includes integrating IP with technology to develop immersive experiences and promoting IP elements across the entire tourism value chain [3] - Innovative marketing strategies will be employed, utilizing new media to create buzz around IPs through events and collaborations with influencers [4] Group 3: Future Directions - The article emphasizes the need for regional collaboration to create a unified cultural tourism development community, leveraging the historical significance of the Yellow River ancient capital group [4] - It advocates for breaking industry boundaries to promote integration across culture, tourism, and technology, and expanding into various tourism sectors such as educational tourism and wellness tourism [4] - The focus will be on nurturing specialized enterprises in key areas like digital cultural tourism, cultural creativity, and tourism performance to drive structural adjustments and industry chain reshaping [4]