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杭州市网络直播销售大赛助力农特产“出圈”
Hang Zhou Ri Bao· 2025-09-08 02:59
Core Insights - The competition showcased the diversity and quality of Hangzhou's agricultural products while fostering a new generation of live-streaming talents who can effectively communicate the stories behind these products [2] Group 1: Event Overview - The "Hangzhou Agricultural Broadcasting Skills Competition" took place on September 4 at the 8300 Outdoor Sports Center in Changhua Town, Lin'an District, organized by the Hangzhou Federation of Trade Unions [1] - The competition featured 12 "new farmer hosts" who presented local products such as mountain walnuts, Jiu Keng tea, and hand-peeled bamboo shoots through live streaming [1] - Each contestant had only five minutes to showcase their skills, emphasizing creativity and audience engagement [1] Group 2: Contestant Performance - Contestants employed various strategies, such as storytelling and personal anecdotes, to connect with the audience [1] - The evaluation criteria included content quality, creativity, host performance, and technical presentation, covering multiple aspects like opening appeal, product recommendation, promotional design, and emotional engagement [1] - Six contestants emerged victorious, earning awards and recognition as "Hangzhou Agricultural Product Ambassadors" for 2025 [1] Group 3: Broader Implications - The competition is seen as a practical initiative to promote the "agricultural broadcasting" economy and support common prosperity in Hangzhou [2] - It aims to cultivate talents who can effectively narrate the agricultural stories of Hangzhou and enhance the regional brand value [2]
桐庐现代化农特产品交易中心试运营
Hang Zhou Ri Bao· 2025-06-19 02:31
Group 1 - The new modern agricultural product trading center in Tonglu officially began trial operations on June 16, covering a total construction area of 150,000 square meters and occupying 72 acres, with a maximum building height of 9 floors and 2 underground levels [1] - The market features a scientific zoning approach, with designated areas for fruits and vegetables, fresh meat, seafood, frozen products, and a furniture exhibition center, enhancing the shopping experience compared to traditional markets [1] - Customer feedback on the new market has been positive, highlighting its spaciousness, cleanliness, and the freshness of the produce available [1][2] Group 2 - The management is actively negotiating partnerships with local brands, aiming to introduce traditional delicacies such as Tonglu rice cakes and fermented steamed buns into the market [2] - The new trading center is positioned as a bridge connecting local agriculture with consumer needs, serving as a platform for showcasing high-quality agricultural products from Tonglu [2]