Core Insights - The "2025 Guangdong Featured Ingredients List" was officially released at the third China International (Foshan) Prepared Dishes Industry Conference, highlighting the significance of local agricultural products in the prepared food sector [5][6]. Group 1: Featured Ingredients - Xiniu Mazhusun from Qingyuan, Guangdong, ranked first in the vegetable category with a score of 83.88, making it the top vegetable on the list [11][6]. - The top ten featured ingredients include: 1. Zhanjiang Prawns - 86.17 2. Shunde Yuan Fish - 85.47 3. Taishan Eel - 85.00 4. Xiniu Mazhusun - 83.88 5. Zengcheng Chih Choy - 83.58 6. Zhongshan Shiqi Pigeon - 83.46 7. Duanruan Bitter Melon - 83.04 8. Shaoguan Nanhong Duck - 82.81 9. Shunde Grass Wans - 82.69 10. Chengbing Jing Aode - 82.59 [9]. Group 2: Market Performance - Xiniu Mazhusun has gained significant market influence, with its unique flavor making it an essential ingredient in Cantonese cuisine [12][13]. - The product is well-suited for the prepared food industry due to its ease of processing and adaptability to various dishes, aligning with the demand for standardized and convenient food options [14][13]. - In 2024, the planting area for Xiniu Mazhusun reached 993,000 acres, with a production volume of 1.514 million tons, contributing to an industry value of 10.965 billion yuan [20][21]. Group 3: Promotion and Branding - The brand has successfully penetrated both domestic and international markets, with promotional activities extending across major regions including the Greater Bay Area and Southeast Asia [18][19]. - The upcoming tasting event for Xiniu Mazhusun will take place from July 27 to 28, 2025, in Yingde, inviting stakeholders to experience the product and discuss industry development [22][23].

Group 1 - The core viewpoint of the articles highlights the acceleration of localization in Western fast food brands in China, emphasizing the strategy of "Sino-Western integration" to overcome growth bottlenecks in a competitive market [1][10] - As of March 2025, the number of Western fast food outlets in China is projected to reach 325,000, representing a year-on-year growth of 6.6%, with localization innovation becoming a key industry term [1] - Products like Chinese-style hamburgers and fried chicken are rapidly penetrating the market through flavor modifications, with brands like Tastin and McDonald's leading the way in localized offerings [1][10] Group 2 - The trend of deep localization in Western fast food is evident in the creation of uniquely Chinese pizzas, such as century egg tofu pizza and stir-fried chicken pizza, showcased at the 27th China International Bakery Exhibition [2][10] - Contestants at the pizza competition utilized traditional Chinese ingredients and cooking techniques, demonstrating the integration of local flavors into Western food formats [7][10] Group 3 - The use of domestic ingredients, such as high-quality milk sources from Yili, is becoming prevalent in the Western fast food sector, indicating a shift from reliance on imported ingredients to defining standards with local products [11][19] - Yili's mozzarella cheese products are tailored to meet Chinese taste preferences, addressing flavor conflicts between traditional Western cheese and Chinese ingredients [12][15] Group 4 - Yili Professional Dairy has emerged as a "product manufacturing machine," showcasing a range of innovative baked goods at the exhibition, indicating its potential to lead in the industry [20][22] - The company has developed a comprehensive product matrix that spans various dairy categories, catering to the diverse needs of the baking and restaurant sectors [30][33] Group 5 - Yili's investment in a 3 billion yuan cheese manufacturing base in Hohhot enhances its production capabilities, ensuring quality support for creative products showcased at the exhibition [37] - The brand's marketing strategy leverages high-profile endorsements, such as world champion Zheng Qinwen, to strengthen its recognition as a professional dairy brand [39][41]