Core Viewpoint - The company, Tianwei Foods, reported a significant decline in revenue and net profit for Q1 2025, attributed to seasonal factors and high base effects from the previous year [3][4][6] Financial Performance - Q1 2025 revenue was 642 million yuan, down 24.80% year-on-year; net profit attributable to shareholders was 75 million yuan, down 57.53% year-on-year; and net profit excluding non-recurring items was 51 million yuan, down 65.41% year-on-year [3] - The combined revenue and net profit for Q4 2024 and Q1 2025 showed a slight decline of 0.8% and 14.5% respectively [3] Product Performance - Revenue from various product lines in Q1 2025: hot pot condiments (173 million yuan, -41.05% YoY), Chinese cuisine condiments (434 million yuan, -12.24% YoY), sausage and cured meat condiments (15 million yuan, -55.77% YoY), and others (17 million yuan, -44.13% YoY) [4] - The decline in revenue across all product lines was primarily due to intensified industry competition, changes in expense policies, and the timing of the Spring Festival [4] Channel Performance - Revenue from offline and online channels in Q1 2025 was 435 million yuan (-39.54% YoY) and 204 million yuan (+54.03% YoY) respectively [4] - The significant growth in online revenue was attributed to the continued rapid growth of the "Shicui" business and contributions from the "Jia Dian Zi Wei" brand [4] Regional Performance - Revenue changes by region in Q1 2025: Eastern region (+9.3% YoY), Southern region (-22.82% YoY), Western region (-26.86% YoY), Northern region (-43.61% YoY), and Central region (-41.06% YoY) [4] - The company had a total of 3,115 distributors by the end of Q1 2025, an increase of 98 from the beginning of the year, with most new distributors located in the Eastern, Southern, Northern, and Central regions [4] Profitability - The gross profit margin for Q1 2025 was 40.74%, a decrease of 3.32 percentage points year-on-year [5] - The operating expense ratio increased to 30.39%, up 7.51 percentage points year-on-year, with sales expense ratio at 22.26% (+5.24 pcts) and management expense ratio at 7.06% (+1.99 pcts) [5] - The net profit margin attributable to shareholders was 11.65%, down 8.98 percentage points year-on-year due to the combined effects of declining gross margin and rising expense ratios [5] Future Outlook - For 2025, the company plans to focus on a big product strategy, emphasizing core products like sauerkraut fish and handmade hot pot, while also expanding into seasonal products like crayfish condiments and new categories like fresh soup materials [6] - The company aims to enhance channel operations with a strategy of "expanding stores and increasing products," focusing on deeper market penetration [6] - Attention will be on the performance during the crayfish season in Q2 and the traditional peak season in the second half of the year [6]