来源：食安时代 调味品作为日常生活的"刚需"，品类发展长时间保持稳健态势，但这两年受市场需求变化等影响也悄然发生了改变，品类发展面临着成本上涨、产品同质 化严重、渠道管理难度加大等多重挑战。 尤其是一些区域企业在高度集中的竞争格局下发展困境尤为突出，上市便成了寻求新增量的出路，但资本并不是"万能药"，外面也并非一片坦途。 今年8月4日，以藤椒油为核心的调味油、复合调味料及地方特色食品的研发、生产和销售的企业幺麻子也正式向北交所发起冲刺，据悉，该品牌自2020年 以来已辗转深交所、新三板、北交所三地，但今年2月挂牌新三板基础层后不到三个月便晋升至创新层，并于8月递交了在北交所上市的辅导备案申请材 料，这一速度让人直呼惊讶。 区域调味品企业扎堆IPO的背后，是行业从增量市场转向存量竞争的深刻变革，有数据显示2024年调味品零售规模达1716.9亿元，同比增长4.1%，整体市 场规模预计2025年突破7881亿元，增速放缓至5%-8%，而市场格局高度集中的大环境就在一定程度上说明了区域企业的发展困境，尤其是头部企业纷纷上 市后调味品市场的竞争愈发激烈。 深挖这些区域企业的主营业务能够发现，这些品牌或许想通过聚焦特色 ...

Core Viewpoint - The company Tianwei Food is planning to list on the Hong Kong Stock Exchange, aiming to become the second A+H listed company in the seasoning industry, following Haitian Flavoring and Food Co., Ltd. [1][14] Group 1: Company Overview - Tianwei Food, established in March 2007, specializes in the research, production, and sales of compound seasonings, including hot pot base and Sichuan cuisine seasonings [3][5]. - The company has a diverse brand portfolio, including "Hao Ren Jia," "Da Hong Pao," and "Tian Che," and has penetrated both restaurant and home cooking markets [3][5]. Group 2: Financial Performance - From 2019 to 2021, Tianwei Food reported revenues of 1.727 billion, 2.365 billion, and 2.026 billion RMB, with net profits of 297 million, 364 million, and 185 million RMB respectively [5]. - Revenue growth has slowed, with projected revenues of 2.691 billion, 3.149 billion, and 3.476 billion RMB for 2022 to 2024, reflecting year-on-year growth rates of 32.84%, 17.02%, and 10.41% [5][6]. - In the first three quarters of 2025, the company achieved revenues of 2.411 billion RMB, a year-on-year increase of 1.98%, but net profit decreased by 9.3% [5][6]. Group 3: Product Segmentation - The main revenue sources for Tianwei Food include hot pot seasonings, recipe seasonings, sausage and cured meat seasonings, and others [6][7]. - Recipe seasonings are the largest revenue contributor, generating 1.339 billion RMB in the first three quarters of 2025, accounting for 55.53% of total revenue [7][8]. Group 4: Market Position and Strategy - Tianwei Food is the leading company in recipe seasonings and the second-largest in hot pot seasonings in China, holding market shares of 9.7% and 4.8% respectively [8][9]. - The company has established a comprehensive marketing network with over 3,251 distributors across 31 provincial regions, covering nearly 700,000 retail outlets [9][10]. Group 5: Online and Offline Sales Channels - Offline sales remain the primary revenue source, contributing 73.15% of total revenue in the first three quarters of 2025, although this segment saw a decline of 10.35% [9][10]. - Online sales, while only accounting for 26.16% of total revenue, grew by 60.27% in the same period, indicating a shift towards digital marketing strategies [9][10]. Group 6: International Expansion and Future Plans - Tianwei Food has previously attempted international financing, including a failed GDR issuance in Switzerland, and is now focusing on its Hong Kong IPO to enhance its international brand presence [13][14]. - The funds raised from the IPO are intended for marketing, expanding sales networks, and enhancing supply chain capabilities [14][15]. Group 7: Leadership and Ownership - The founders, Deng Wen and Tang Lu, maintain significant control over the company, holding a combined 65.32% of shares [17][18]. - Since its listing, Tianwei Food has consistently paid dividends, totaling 1.561 billion RMB since 2019, with the founders receiving approximately 1.02 billion RMB in dividends [18][19].

Core Viewpoint - Tianwei Food is pursuing a dual listing in A+H shares to enhance its international strategy and brand recognition, despite facing challenges in a competitive domestic seasoning market [3][7]. Company Overview - Tianwei Food has submitted its application for H-share listing to the China Securities Regulatory Commission and has received acceptance [3]. - The company aims to leverage international capital markets to optimize its capital structure and support long-term development [3][8]. Financial Performance - Tianwei Food's financial performance has been volatile, with a revenue of 1.39 billion yuan in the first half of 2025, a decrease of 5.24% year-on-year, and a net profit of 190 million yuan, down 23.01% [4]. - In the third quarter, revenue showed signs of recovery, increasing by 13.79% to 1.02 billion yuan, but the overall performance for the first three quarters still reflected a decline in net profit by 9.3% [4]. - The company reported a compound annual growth rate of 13.5% in revenue from 2022 to 2024, but recent growth rates indicate a downward trend [4]. Market Challenges - The domestic seasoning market has shifted from a blue ocean to a red ocean, with over 1,000 participants in the compound seasoning industry [7]. - Tianwei Food's main product line, hot pot seasoning, has seen a revenue decline of 12.85% in the first half of 2025 [4]. - The company faces competition not only from traditional seasoning companies but also from cross-industry players like grain and oil companies entering the seasoning market [9]. Strategic Moves - Online sales channels have become a bright spot for Tianwei Food, with a 60.27% increase in online revenue to 631 million yuan, contrasting with a 10.35% decline in offline sales [5]. - The company has made significant acquisitions, including a 55% stake in Shicui Food for 362 million yuan, which contributed to its revenue growth [5]. - Tianwei Food plans to use funds raised from the H-share listing for global sales network development and supply chain construction [8]. International Expansion - The company has begun international food safety standard certifications and has products sold in over 50 countries [8]. - The global seasoning market is projected to grow, with the industry size increasing from 857 billion yuan in 2019 to 1,265 billion yuan in 2024, indicating potential for international expansion [7][8]. - However, challenges remain in breaking into mainstream markets outside the Chinese consumer base [8].

Core Viewpoint - The Chinese seasoning market is experiencing significant growth, with the market size expected to reach 498.1 billion RMB in 2024, driven by increasing disposable income, urbanization, and diversification of seasoning products [1][12]. Company Overview - Tianwei Foods, also known as Sichuan Tianwei Food Group Co., Ltd., is focusing on compound seasoning products and has recently submitted an IPO application to the Hong Kong Stock Exchange [1][21]. - The company was listed on the Shanghai Stock Exchange in 2019 and has a current market capitalization of approximately 13.7 billion RMB as of November 20 [1]. Product Categories - Seasonings are categorized into single and compound seasonings, with Tianwei Foods specializing in various compound seasoning products, including hot pot bases and customized sauces [4][5]. - In the reporting period from 2022 to the first half of 2025, recipe-based seasonings contributed over 50% of the company's revenue, while hot pot seasonings accounted for more than 30% [7]. Financial Performance - Tianwei Foods has shown a growth trend in revenue, with figures of approximately 2.68 billion RMB in 2022, 3.13 billion RMB in 2023, and projected 3.45 billion RMB in 2024 [14]. - The company’s gross profit margin has improved from 33.9% in 2022 to 39.4% in 2024, indicating better cost management and pricing strategies [14]. Market Position - Tianwei Foods ranks as the fourth largest compound seasoning company in China, holding a market share of 2.7% in 2024, amidst a competitive landscape with over a thousand market participants [17][19]. - The global seasoning market is projected to grow from approximately 2.14 trillion RMB in 2024 to 2.87 trillion RMB by 2029, with compound seasonings expected to grow at a faster rate due to changing consumer preferences [12]. Sales Channels - The company has expanded its sales channels significantly, with direct sales revenue increasing from 15% to 32.4% due to the development of online sales [10]. - Tianwei Foods has established a nationwide distribution network with over 3,251 distributors and is actively expanding into international markets [9]. Future Prospects - The IPO proceeds are intended for brand building, expanding sales networks, enhancing supply chain capabilities, and increasing product innovation [23]. - The compound seasoning market in China is still in its early development stage, suggesting potential for future growth as consumer preferences evolve [17].

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Insights - The company's total revenue for the first three quarters of 2025 reached 2.411 billion yuan, representing a year-on-year increase of 1.98%. However, the net profit attributable to the parent company was 392 million yuan, down 9.3% year-on-year. The third quarter alone saw revenue of 1.02 billion yuan, up 13.79% year-on-year, with a net profit of 202 million yuan, an increase of 8.93% year-on-year [2][4][10]. - The company has shown a significant increase in online sales channels, with online revenue growing by 60.27% year-on-year, while offline sales decreased by 10.35% [10]. - The company maintains a stable profitability, with a gross profit margin of 39.44% for the first three quarters, slightly up by 0.16 percentage points year-on-year. The net profit margin decreased by 2.02 percentage points to 16.27% [10]. Summary by Relevant Sections Financial Performance - For the first three quarters of 2025, the company reported total revenue of 2.411 billion yuan, with a net profit of 392 million yuan, reflecting a decline in profitability compared to the previous year [2][4]. - In Q3 2025, the company achieved a revenue of 1.02 billion yuan, marking a 13.79% increase year-on-year, and a net profit of 202 million yuan, which is an 8.93% increase year-on-year [2][4]. Revenue Breakdown - Revenue from hot pot condiments was 806 million yuan (up 1.59% year-on-year), while Chinese cuisine condiments generated 1.339 billion yuan (up 5.26% year-on-year). However, sausage and cured meat condiments saw a decline of 27.87% to 158 million yuan [10]. - Online sales channels contributed 631 million yuan, showing a remarkable growth of 60.27% year-on-year, while offline sales totaled 1.764 billion yuan, down 10.35% [10]. Profitability Analysis - The company's net profit margin for the first three quarters was 16.27%, down 2.02 percentage points year-on-year, while the gross profit margin increased to 39.44% [10]. - In Q3 2025, the net profit margin was 19.81%, a decrease of 0.88 percentage points year-on-year, with a gross profit margin of 40.46%, up 1.63 percentage points year-on-year [10]. Growth Strategy - The company is focusing on external growth as a key strategy, with successful acquisitions enhancing its product innovation and market presence. The expected EPS for 2025 and 2026 are 0.57 yuan and 0.63 yuan, respectively, with corresponding PE ratios of 23 and 21 times [10].

Core Viewpoint - Tianwei Food (603317.SH) has recently filed for an IPO in Hong Kong, highlighting its status as the fastest-growing company among China's top five compound seasoning companies over the past three years, although signs of growth fatigue are emerging due to reliance on external acquisitions [1][2]. Group 1: Company Overview - Tianwei Food, headquartered in Chengdu, Sichuan, specializes in hot pot condiments, recipe-based seasonings, and sausage and cured meat seasonings, with brands including "Hao Ren Jia," "Da Hong Pao," "Tian Che," "Tianwei Food Catering High-end Customization," "Shi Cui Fang," and "Jia Dian Zi Wei" [2]. - As of 2024, Tianwei Food is projected to achieve revenue of 3.476 billion yuan and a net profit of 625 million yuan, marking new highs since its listing [2]. Group 2: Acquisition Strategy - The company has pursued external growth through acquisitions, including a 55% stake in Sichuan Shicui Food Co., Ltd. for 362 million yuan, which primarily serves B-end clients in the restaurant sector [2][3]. - Following the acquisition of Shicui Food, Tianwei Food acquired a 63.84% stake in Hangzhou Jia Dian Zi Wei Technology Co., Ltd., which specializes in compound seasonings and has seen significant revenue growth [3]. Group 3: Financial Performance - Despite the revenue boost from acquisitions, Tianwei Food reported a decline in both revenue and net profit in the first half of 2025, with revenue of 1.391 billion yuan (down 5.24%) and net profit of 190 million yuan (down 23.01%) [4]. - The company's operating cash flow also decreased significantly, dropping 44.89% year-on-year to 164 million yuan in the first half of 2025 [4]. Group 4: Market Challenges - Tianwei Food faces a competitive landscape in the seasoning market, with over 1,000 participants and more than 500 competitors in key segments like recipe-based and hot pot seasonings [5]. - The overall market for seasoning products has stabilized, with a compound annual growth rate of only 2.5% over the past five years, raising questions about the sustainability of Tianwei Food's growth through acquisitions [5].

Core Viewpoint - The company, Tianwei Foods, is aiming for a dual listing in Hong Kong (A+H) after successfully going public in A-shares, leveraging its strong market position in the condiment industry while facing challenges such as slowing growth and market competition [1][4][11]. Group 1: Company Overview - Tianwei Foods started as a small condiment shop in Chengdu and has grown into a leading player in the hot pot base market, integrating well-known brands like "Hao Ren Jia" and "Da Hong Pao" [1][4]. - The company was established in 2007 and became the first A-share listed company in the hot pot base segment in 2019, now targeting a second A+H listing [4][11]. - The founders, Deng Wen and Tang Lu, maintain significant control over the company, holding a combined 65.32% of shares in A-shares and approximately 74.64% voting rights in the Hong Kong listing [8][9]. Group 2: Financial Performance - For 2024, the company expects revenue of 3.476 billion yuan, with a slight growth of 1.98% year-on-year for the first three quarters of 2025, while net profit decreased by 9.3% [4][11]. - The main revenue driver is recipe-style condiments, contributing 1.339 billion yuan, accounting for 55.53% of total revenue, with a growth of 5.26% [4][11]. - Online sales have surged by 60.27%, reaching 631 million yuan, while offline sales have declined by 10.35% [5][11]. Group 3: Market Position and Challenges - Tianwei Foods is the largest recipe-style condiment company in China with a market share of 9.7% and the second-largest hot pot condiment company with a 4.8% market share [9][11]. - The company faces challenges such as slowing growth, reliance on a narrow product range, and limited international market presence, primarily focusing on Southeast Asia [9][11]. - The upcoming Hong Kong listing aims to raise funds for marketing, expanding sales networks, and product development to overcome growth limitations [9][12].

Core Viewpoint - Tianwei Foods, known as the "first stock of Sichuan hot pot seasoning," is facing significant financial and operational pressures, leading to a decline in performance and a need for strategic adjustments [1][3][24]. Financial Concerns - Tianwei Foods has experienced a slowdown in revenue growth, with a reported revenue of 13.73 billion yuan in the first half of 2025, a decrease of over 800 million yuan year-on-year [3][4]. - The company's net profit for the first three quarters of 2025 was approximately 3.92 billion yuan, down 9.3% year-on-year, indicating a troubling trend of "increased revenue without increased profit" [4][5]. - Operating cash flow has significantly decreased, with a net cash flow of about 1.63 billion yuan in the first half of 2025, a drop of 44.55% compared to the same period in 2024 [5][8]. Operational Adjustments - The company is heavily reliant on a few major products, particularly hot pot base and sauerkraut fish seasonings, which raises concerns about product dependency [17][24]. - Despite a 60% increase in online revenue, offline sales have dropped by 10%, highlighting a significant channel imbalance [12][13]. - The number of distributors has increased from 3,017 to 3,278, but this has not translated into higher offline sales, indicating potential issues in distributor relationships [14][15]. Market Position and Competition - Tianwei Foods holds a market share of 9.7% in the recipe-style seasoning market and 4.8% in the hot pot seasoning market, making it a significant player in these segments [11]. - However, the company faces increasing competition from numerous rivals, including Hai Di Lao and other established brands, which is putting pressure on its market position [18][24]. Strategic Direction - The company plans to use funds from its IPO for investments, expansion, and overseas market development, but there are concerns about the feasibility of these plans given the current cash flow situation [20][21]. - The high concentration of shareholding, with the controlling family holding over 74%, raises concerns about potential sell-off risks post-IPO [22][24].

Core Insights - The company reported a revenue of 2.411 billion yuan for the first three quarters of 2025, representing a year-on-year growth of 1.98%, while the net profit attributable to shareholders decreased by 9.30% to 392 million yuan [1] - In Q3 2025, the company achieved a revenue of 1.020 billion yuan, a year-on-year increase of 13.79%, and a net profit attributable to shareholders of 202 million yuan, up 8.93% [1] Revenue Breakdown - For the first three quarters of 2025, offline and online channels generated revenues of 1.764 billion yuan and 631 million yuan, respectively, with year-on-year changes of -10.35% and 60.27% [2] - In Q3 2025, offline and online revenues were 790 million yuan and 223 million yuan, showing year-on-year growth of 4.47% and 60.56% [2] - Revenue by product category for the first three quarters included hot pot condiments at 806 million yuan (up 1.59%), recipe-style condiments at 1.339 billion yuan (up 5.26%), sausage and cured meat condiments at 158 million yuan (down 27.87%), and others at 91 million yuan (up 20.01%) [2] Profitability Metrics - The gross profit margin for the first three quarters of 2025 increased by 0.16 percentage points to 39.44%, with Q3 gross margin rising by 1.63 percentage points to 40.46% [3] - The net profit margin attributable to shareholders decreased by 2.02 percentage points to 16.27% for the first three quarters, while the adjusted net profit margin fell by 1.63 percentage points to 14.81% [3] Strategic Developments - The company acquired a 55% stake in Yipin Weixiang in September 2025, which is expected to enhance its ready-to-eat sauce product line and leverage the acquired company's established R&D capabilities and production experience [4] - Revenue projections for 2025 to 2027 are estimated at 3.617 billion yuan, 3.889 billion yuan, and 4.165 billion yuan, with respective year-on-year growth rates of 4%, 8%, and 7% [4]

Investment Rating - The investment rating for Tianwei Foods is maintained at "Outperform" [1] Core Views - The company's Q3 2025 revenue and net profit slightly exceeded expectations, with revenue of 2.41 billion and net profit of 390 million, reflecting a year-on-year change of +2.0% and -9.3% respectively. Q3 alone saw revenue of 1.02 billion and net profit of 200 million, with year-on-year changes of +13.8% and +8.9% respectively [1][2] - The forecast for net profit from 2025 to 2027 is adjusted to 610 million, 680 million, and 750 million respectively, with corresponding PE ratios of 21.0, 18.7, and 17.0 times [1] Revenue and Profit Analysis - Q3 2025 revenue growth was driven by various product categories, with base sauces, recipe-style seasonings, and others growing by +25.0%, +14.9%, and +121.1% year-on-year respectively. However, sausage and cured meat seasonings saw a decline of 22.2% due to seasonal sales patterns [2] - Online channel revenue grew significantly by 60.6% year-on-year, while offline channels saw a modest increase of 4.5% [2] - Regional performance showed declines in the western and central regions, while eastern, southern, and northern regions experienced revenue growth of 45.6%, 20.9%, and 13.0% respectively [2] Margin and Expense Insights - Gross margin improved by 1.6 percentage points to 40.5%, while net margin decreased by 0.5 percentage points to 20.7% year-on-year. On a quarter-on-quarter basis, gross margin increased by 3.5 percentage points [3] - Overall expense ratio increased by 1.4 percentage points year-on-year, primarily due to a rise in sales expense ratio, which increased by 3.1 percentage points to 10.9% [3] Strategic Outlook - The company is expected to solidify its position in the C-end channel while focusing on the small B channel. The completion of acquisitions such as Shicui and Jiadian Zhiwei is anticipated to enhance channel capabilities, supporting rapid revenue growth during peak seasons [4] - There is an expectation for the company to reduce expenses in traditional supermarket channels while increasing investment in small B channels, aiming for gradual volume growth in these areas [4]