Core Viewpoint - Chongqing Brewery has shown a steady start in Q1 2025 with beer sales of 883,500 kiloliters and revenue of 4.355 billion yuan, despite facing growth pressures in 2024 [1][2] Product Structure Optimization - In Q1 2025, Chongqing Brewery achieved a beer sales increase of 1.93% year-on-year, with revenue growth of 1.46%, and a net profit increase of 4.59% [2] - The company faced overall pressure in 2024, with both revenue and net profit declining, but has shown resilience in Q1 2025, enhancing management confidence [2] - The company has accelerated the launch of new products, introducing over 10 new items across 6 brands in Q1 2025, marking the highest number of new products for the same period [2][3] Channel Dynamics - The sales of high-end beer (priced above 8 yuan) saw a decline in revenue by 2.97% in 2024, primarily due to weak recovery in on-premise consumption [4] - Chongqing Brewery is focusing on expanding non-on-premise channels and increasing the proportion of canned products, which rose to 26% in 2024, up 3.5 percentage points from 2023 [4] - The company aims to increase the canned product sales ratio to 40% to better match market potential, leveraging both cost and sales advantages [4] Beverage Market Expansion - Chongqing Brewery is entering the beverage market, launching new products like orange-flavored soda in 2025, following the introduction of Dali Cang'e soda in 2024 [5][6] - The company is focusing on strong market areas for beverage product promotion, despite the current small revenue contribution from beverages [6] Dual-track Strategy for Domestic and International Brands - As a subsidiary of Carlsberg Group, Chongqing Brewery is optimizing its product mix under the "Jiasu Yangfan" strategy, focusing on strong market profitability and expanding coverage in growth markets [7] - In 2024, domestic brands generated revenue of 8.862 billion yuan, down 3.3%, while international brands saw a slight increase of 0.58% to 5.308 billion yuan [7] - The company maintains healthy inventory levels as of the start of 2025, with expectations for further optimization during the summer peak season [7]

Core Viewpoint - 2024 is a challenging year for Chongqing Beer, experiencing its first decline in both revenue and net profit since 2015 due to extreme weather and adverse external conditions [1][2]. Financial Performance - Revenue for 2024 is approximately 14.645 billion yuan, a year-on-year decrease of 1.15% - Net profit attributable to shareholders is about 1.115 billion yuan, down 16.61% compared to the previous year [2]. Market Dynamics - The decline in local brand sales is attributed to pressure on the dining channel, prompting the company to shift focus towards non-on-premise channels [5][11]. - Local brand revenue is nearly 8.9 billion yuan, down over 3%, while international brand revenue is around 5.3 billion yuan, showing a slight increase [12]. Strategic Adjustments - The company plans to enhance its product offerings in non-on-premise channels, including high-end products and canned packaging [5][17]. - In 2025, marketing expenditures will be adjusted to favor more attractive non-on-premise channels [18][20]. Production Capacity and Innovation - The Carlsberg Foshan factory, a global flagship brewery, has an annual production capacity of 500,000 kiloliters and is recognized for its advanced manufacturing and sustainability practices [10][11]. - The company has introduced new products and packaging, particularly for local brands, to meet diverse consumer needs [16]. Inventory Management - The company completed its inventory reduction efforts by the end of last year, positioning itself for a healthier market presence in 2024 [6][16].

Core Insights - In Q1 2025, the company reported a beer sales volume of 883,500 kiloliters, a year-on-year increase of 1.93% [1] - The company's operating revenue reached 4.355 billion yuan, up 1.46% year-on-year, while net profit attributable to shareholders was 473 million yuan, reflecting a 4.59% increase [1] - The growth rates for revenue and net profit in Q1 are the lowest for the same period in the past five years [1] Product Performance - The company's economy products priced below 4 yuan generated revenue of 91 million yuan, with a growth rate of 6.09% [1] - High-end products priced above 8 yuan and mainstream products priced between 4 to 8 yuan achieved revenues of 2.602 billion yuan and 1.55 billion yuan, respectively, with growth rates of 1.21% and 1.99%, showing little change compared to previous years [1][2] New Product Launches - Since the beginning of 2025, the company has launched six new products, including "Carlsberg Smooth 5°" and "Chongqing Craft All-Malt Beer 1L" [2] - The growth rates for high-end and mainstream products have significantly slowed compared to the previous year's growth rates of 61.56% and 36.38% [2] Revenue by Channel - The company primarily relies on wholesale and agency channels, generating revenue of 4.238 billion yuan, a slight increase of 1.63% year-on-year [2] - Revenue distribution across regions includes 1.178 billion yuan from the Northwest region, 1.835 billion yuan from the Central region, and 1.231 billion yuan from the Southern region, accounting for 27.75%, 43.24%, and 29.01% of total revenue, respectively [2] Shareholder Changes - Significant changes occurred among the top ten shareholders in Q1, with Hong Kong Central Clearing Limited reducing its holdings by 8.4334 million shares, a decrease of 22.74% [3] - "New China Life Insurance Co., Ltd." increased its holdings by 6.1769 million shares, a rise of 106.12% [3] - New entrants among the top shareholders include "Industrial and Commercial Bank of China Co., Ltd." and "CITIC Securities Co., Ltd." [3]