为进一步释放存量市场潜力，圣堡罗构建了"产品+渠道"的双轮驱动模式。产品端，聚焦隔音、安全、 抗风、防水等核心需求，针对老小区户型特点、气候环境等定制化解决方案，适配不同场景的焕新需 求；渠道端，推出社区体验店模式，以5万元低投入、低运营成本的优势快速渗透老小区，实现就近服 务与精准获客。截至2025年，圣堡罗社区店已布局超100家，部分经销商旧改业务占比高达70%— 80%。 来源：环球网 2025年，中国家居行业处于市场端、消费端、政策端等多重变革交织的关键博弈场中，企业的每一次战 略选择都是一次关键"出牌"。为此，环球网策划"请出牌2026"系列访谈，对话家居行业领军者，解码 2025年出牌逻辑，探寻2026年王牌策略。本期采访圣堡罗门窗董事长吴国洪，剖析老牌门窗企业的多维 破局之道。 圣堡罗门窗董事长吴国洪 旧改破局：产品创新+渠道革新激活存量蓝海 随着新房市场增量收窄，存量房旧改、局改已成为家居行业不可逆转的发展趋势。圣堡罗门窗早在2019 年便敏锐捕捉市场机遇，聚焦存量房门窗安全痛点，率先开启旧改市场的调研与布局。针对存量房换 窗"破坏墙面、施工周期长、影响居住"的核心痛点，圣堡罗于2021年成功 ...

Core Viewpoint - NIO's sub-brand, Ladao, launched the L90 model with a starting price of 279,900 yuan for purchase and 193,900 yuan for battery rental, aiming to capture market share in the competitive electric SUV segment [1][2] Group 1: Product Launch and Pricing Strategy - The L90's pricing strategy aims to bring the price of large electric SUVs below 200,000 yuan, which has garnered significant industry attention [1] - NIO's CEO, Li Bin, emphasized that the L90 has a gross margin despite its low price, attributing this to technological innovation and supply chain efficiency [2] - The L90 features lightweight technology, with a 340 kW rear motor weighing only 79 kg, which reduces energy consumption and material usage [2] Group 2: Market Positioning and Consumer Insights - The L90 addresses consumer pain points such as space limitations and charging anxiety, offering features that enhance user experience [3] - NIO's strategy includes a rapid response to consumer feedback, ensuring that customers can see and experience the vehicle shortly after its announcement [3] Group 3: Competitive Landscape and Internal Collaboration - The electric SUV market is becoming increasingly competitive, with multiple new models launched in July, including the L90, XPeng G7, and others [4] - NIO's internal collaboration is crucial for success, with shared technology and systems between Ladao and NIO vehicles [4] Group 4: Financial Performance and Future Outlook - NIO is focused on achieving profitability in Q4, with a strong emphasis on user value creation and return on investment [5] - The company has invested over 60 billion yuan in R&D, with a significant portion allocated to foundational technologies [5] - NIO plans to expand its product line under the Ladao brand while maintaining a step-by-step approach to growth [5]

Core Viewpoint - Chongqing Brewery has shown a steady start in Q1 2025 with beer sales of 883,500 kiloliters and revenue of 4.355 billion yuan, despite facing growth pressures in 2024 [1][2] Product Structure Optimization - In Q1 2025, Chongqing Brewery achieved a beer sales increase of 1.93% year-on-year, with revenue growth of 1.46%, and a net profit increase of 4.59% [2] - The company faced overall pressure in 2024, with both revenue and net profit declining, but has shown resilience in Q1 2025, enhancing management confidence [2] - The company has accelerated the launch of new products, introducing over 10 new items across 6 brands in Q1 2025, marking the highest number of new products for the same period [2][3] Channel Dynamics - The sales of high-end beer (priced above 8 yuan) saw a decline in revenue by 2.97% in 2024, primarily due to weak recovery in on-premise consumption [4] - Chongqing Brewery is focusing on expanding non-on-premise channels and increasing the proportion of canned products, which rose to 26% in 2024, up 3.5 percentage points from 2023 [4] - The company aims to increase the canned product sales ratio to 40% to better match market potential, leveraging both cost and sales advantages [4] Beverage Market Expansion - Chongqing Brewery is entering the beverage market, launching new products like orange-flavored soda in 2025, following the introduction of Dali Cang'e soda in 2024 [5][6] - The company is focusing on strong market areas for beverage product promotion, despite the current small revenue contribution from beverages [6] Dual-track Strategy for Domestic and International Brands - As a subsidiary of Carlsberg Group, Chongqing Brewery is optimizing its product mix under the "Jiasu Yangfan" strategy, focusing on strong market profitability and expanding coverage in growth markets [7] - In 2024, domestic brands generated revenue of 8.862 billion yuan, down 3.3%, while international brands saw a slight increase of 0.58% to 5.308 billion yuan [7] - The company maintains healthy inventory levels as of the start of 2025, with expectations for further optimization during the summer peak season [7]