Core Viewpoint - The recent trend of IP series development in the short drama sector has shown promising results, with several new series achieving significant viewership and engagement, indicating a potential for sustainable growth in this market [2][7]. Group 1: Successful Short Drama Series - The summer season has seen the emergence of multiple successful short drama series, including "Cloud Miao," "Eighteen-Year-Old Great-Grandma," and "One Piece of Cloth," which have garnered impressive viewership and popularity across various platforms [2][3]. - "Eighteen-Year-Old Great-Grandma" has set records, becoming the first short drama on Hongguo to exceed 100 million views on its first day, and has surpassed 1 billion views overall, leading the charts [3][4]. - "One Piece of Cloth" has also performed well, achieving over 1 billion views within five days of its release, despite having less promotional volume compared to its peers [3][4]. Group 2: Factors Contributing to Success - The success of these series can be attributed to their strong IP foundations, which allow for multi-season development and have already established market recognition with their initial releases [7][9]. - The narrative structure of these series, which combines familiar themes with innovative storytelling, has helped maintain viewer interest and engagement [9][11]. - The shorter format of these dramas allows for quicker production cycles, enabling timely releases that cater to existing fan bases while attracting new viewers, thus enhancing user retention and market heat [11]. Group 3: Future Prospects - The trend of IP series development in short dramas is expected to continue, with upcoming sequels and new series set to launch, indicating a growing market for this content type [6][12]. - The industry is likely to see more players entering the short drama space, leveraging the successful models established by current hit series [11][12].

Core Viewpoint - The article discusses the rising trend of "short drama star-making" in the entertainment industry, highlighting the efforts of platforms like Tencent and iQIYI, as well as production companies like Tinghua Island, in promoting short drama actors and their commercial potential [3][4][7]. Industry Development - The "short drama star-making" phenomenon is a direct reflection of the industry's rapid growth, indicating that only content products with sufficient consumer demand can create stars [7]. - The success of short drama actors is evidenced by the signing of popular actors like Han Yutong by Tinghua Island, which has also signed several other successful short drama actors [28][31]. Actor Development Paths - Current trends show that popular actors are generally following two paths: establishing themselves in short dramas or transitioning to long dramas. Each path presents its own challenges, such as repetitive scripts and typecasting for short dramas, and intense competition for long dramas [8][9][43]. - Despite the promising outlook, short drama actors face a period of "growing pains" in their career development, influenced by both individual choices and the broader industry environment [9][10]. Industry Dynamics - The phenomenon of "fan wars" has begun to emerge in the short drama sector, indicating a shift towards a more competitive and star-driven environment [13][16]. - The article notes that the industry is witnessing a "resource rush," with various production companies actively signing popular short drama actors to secure talent for future projects [31][32]. Platform Strategies - iQIYI has taken significant steps in the industry by signing potential star actors and hosting events like the "Glow Night" to elevate the status of short drama actors, thereby increasing their commercial viability [39]. - In contrast, Tencent and Youku's strategies appear to focus more on project-based collaborations rather than long-term commitments to short drama actors [42]. Future Considerations - The choice between signing with short drama production companies or established film and television companies reflects different future aspirations for actors, with the former focusing on short drama success and the latter aiming for opportunities in long dramas and films [43]. - The article emphasizes that while short drama actors may enjoy a close connection with fans, this can also lead to challenges in maintaining a distinct star persona as they transition to larger platforms [46].

Core Viewpoint - The short drama "Eighteen-Year-Old Great-Grandma Arrives, Restoring Family Glory" has gained immense popularity since its release on June 6, topping various short drama charts and achieving significant viewership on platforms like iQIYI. The show features a unique storyline that combines elements of family dynamics, historical context, and female empowerment [1][3]. Summary by Sections Popularity and Reception - The drama has consistently ranked first on multiple short drama charts and has achieved dual championships on iQIYI's hot broadcast and rising charts. The actress portraying the "18-year-old great-grandma," Li Ke, gained 400,000 followers within 72 hours, becoming a leading figure in the short drama industry [1]. Plot Overview - The storyline revolves around a professor who unexpectedly dies in 1955 and finds herself in the body of an 18-year-old high school girl 70 years later. The character, who was a distinguished scientist, embodies a strong sense of national pride and responsibility, reflecting the historical context of her era [3][4]. Themes of Female Empowerment - The character of the "great-grandma" represents a departure from traditional female roles, showcasing a strong sense of agency and independence. The narrative challenges typical portrayals of women in short dramas, where female success is often tied to romantic relationships [4][5]. Societal Commentary - The drama reflects on the historical struggles of women in China, particularly during the mid-20th century, and critiques the modern portrayal of women in media. It highlights the tension between traditional family roles and the pursuit of individual identity and professional success [5][6]. Character Dynamics - The character dynamics in the drama, particularly the interactions between the "great-grandma" and her descendants, emphasize themes of respect and authority within family structures. The show critiques the reliance on patriarchal values while simultaneously presenting a strong female lead [7][8]. Conclusion on Female Identity - The narrative ultimately explores the complexities of female identity, suggesting that the character's resurrection as a young woman allows her to navigate the challenges of motherhood, career, and personal fulfillment, thus embodying an idealized version of female empowerment [9].