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续作多连响,短剧“IP宇宙”迎收割期
3 6 Ke· 2025-08-03 07:05
Core Viewpoint - The recent trend of IP series development in the short drama sector has shown promising results, with several new series achieving significant viewership and engagement, indicating a potential for sustainable growth in this market [2][7]. Group 1: Successful Short Drama Series - The summer season has seen the emergence of multiple successful short drama series, including "Cloud Miao," "Eighteen-Year-Old Great-Grandma," and "One Piece of Cloth," which have garnered impressive viewership and popularity across various platforms [2][3]. - "Eighteen-Year-Old Great-Grandma" has set records, becoming the first short drama on Hongguo to exceed 100 million views on its first day, and has surpassed 1 billion views overall, leading the charts [3][4]. - "One Piece of Cloth" has also performed well, achieving over 1 billion views within five days of its release, despite having less promotional volume compared to its peers [3][4]. Group 2: Factors Contributing to Success - The success of these series can be attributed to their strong IP foundations, which allow for multi-season development and have already established market recognition with their initial releases [7][9]. - The narrative structure of these series, which combines familiar themes with innovative storytelling, has helped maintain viewer interest and engagement [9][11]. - The shorter format of these dramas allows for quicker production cycles, enabling timely releases that cater to existing fan bases while attracting new viewers, thus enhancing user retention and market heat [11]. Group 3: Future Prospects - The trend of IP series development in short dramas is expected to continue, with upcoming sequels and new series set to launch, indicating a growing market for this content type [6][12]. - The industry is likely to see more players entering the short drama space, leveraging the successful models established by current hit series [11][12].
片酬暴涨十倍,“短剧造星”造福了谁?
创业邦· 2025-07-07 03:21
Core Viewpoint - The article discusses the rising trend of "short drama star-making" in the entertainment industry, highlighting the efforts of platforms like Tencent and iQIYI, as well as production companies like Tinghua Island, in promoting short drama actors and their commercial potential [3][4][7]. Industry Development - The "short drama star-making" phenomenon is a direct reflection of the industry's rapid growth, indicating that only content products with sufficient consumer demand can create stars [7]. - The success of short drama actors is evidenced by the signing of popular actors like Han Yutong by Tinghua Island, which has also signed several other successful short drama actors [28][31]. Actor Development Paths - Current trends show that popular actors are generally following two paths: establishing themselves in short dramas or transitioning to long dramas. Each path presents its own challenges, such as repetitive scripts and typecasting for short dramas, and intense competition for long dramas [8][9][43]. - Despite the promising outlook, short drama actors face a period of "growing pains" in their career development, influenced by both individual choices and the broader industry environment [9][10]. Industry Dynamics - The phenomenon of "fan wars" has begun to emerge in the short drama sector, indicating a shift towards a more competitive and star-driven environment [13][16]. - The article notes that the industry is witnessing a "resource rush," with various production companies actively signing popular short drama actors to secure talent for future projects [31][32]. Platform Strategies - iQIYI has taken significant steps in the industry by signing potential star actors and hosting events like the "Glow Night" to elevate the status of short drama actors, thereby increasing their commercial viability [39]. - In contrast, Tencent and Youku's strategies appear to focus more on project-based collaborations rather than long-term commitments to short drama actors [42]. Future Considerations - The choice between signing with short drama production companies or established film and television companies reflects different future aspirations for actors, with the former focusing on short drama success and the latter aiming for opportunities in long dramas and films [43]. - The article emphasizes that while short drama actors may enjoy a close connection with fans, this can also lead to challenges in maintaining a distinct star persona as they transition to larger platforms [46].