金丝皇菊

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小菊花”闯出乡村振兴“大产业
Xin Hua Ri Bao· 2025-06-19 21:51
Core Insights - The fresh-cut flower industry in Caoqiao Town has become a significant contributor to rural revitalization, with a focus on high-quality chrysanthemum production for export markets, particularly Japan [1][2] - Modern agricultural techniques have been implemented to enhance the yield and quality of chrysanthemum flowers, achieving an average of 10,000 stems per acre, with an annual output value nearing 100 million yuan [2][3] - The integration of tourism and agriculture has been established, with the development of flower viewing gardens and events like chrysanthemum festivals, attracting visitors and boosting local economies [3] Industry Overview - The chrysanthemum planting area in Caoqiao Town exceeds 5,000 acres, with the potential to generate over 40,000 yuan per acre annually through precise order-based cultivation [1][2] - The average selling price of chrysanthemums is approximately 3 yuan per stem, with the industry exporting to over 10 countries [2] - The local agricultural enterprise, Yian Flower, has become a key player in the fresh-cut flower market, combining cultivation and product development, and has established a processing facility for various chrysanthemum products [2] Economic Impact - The chrysanthemum industry has created job opportunities for over 2,000 individuals in the region, contributing to local income and community development [3] - The collective income of villages involved in chrysanthemum cultivation has surpassed one million yuan, demonstrating the economic benefits of the industry [3] - The combination of agricultural production and tourism initiatives has positioned the chrysanthemum as a symbol of rural prosperity and development [3]
田园到餐桌、线下到云端 “山海携手”让更多特产走出去
Si Chuan Ri Bao· 2025-05-21 00:17
Core Insights - The article highlights the successful collaboration between Zhejiang and Sichuan provinces in promoting local agricultural products through various initiatives, including e-commerce and live streaming sales [3][4][6][10]. Group 1: Sales Performance - The "Jinkou Jinpian" brand from Leshan achieved over 80,000 yuan in sales during a recent music festival, indicating strong market demand for local specialties [3]. - The cumulative sales from agricultural cooperatives in Jinkouhe District have surpassed 20 million yuan due to strategic partnerships and promotional events [4]. Group 2: Supply Chain Improvements - The establishment of an "order agriculture + guaranteed purchase" mechanism has improved the sales channels for local farmers, addressing the "difficulties in getting products out of the mountains" [4]. - A total of 20 agricultural cooperatives have signed strategic cooperation agreements to enhance product branding and market access [4]. Group 3: E-commerce Development - Local e-commerce initiatives have been bolstered by training programs and support from external partners, leading to significant increases in sales for local products [6][7]. - The establishment of a digital management system for e-commerce logistics has saved local farmers approximately 2.7 million yuan in shipping costs [6]. Group 4: Community Engagement - The collaboration has led to the creation of consumption assistance zones and dedicated sales cabinets to promote local products, expanding market reach [5]. - The introduction of local products into urban markets has been facilitated by partnerships with Zhejiang enterprises, enhancing product visibility and sales [10][11]. Group 5: Market Expansion - The "Mabian Youli" flagship store in Shaoxing has successfully attracted customers, showcasing local products and increasing sales through direct supply agreements [11]. - Sales of Mabian agricultural products in eastern regions have reached 24 million yuan this year, demonstrating the effectiveness of targeted procurement agreements [11].