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中国茶饮海外门店破1.5万家
3 6 Ke· 2025-08-12 03:53
Store Expansion - Various brands are aggressively expanding their store networks, with Luckin Coffee opening 222 new stores, Tims Coffee launching 23 new locations, and Lemon Right entering Beijing and Shenzhen, marking significant steps in North and South China [1][2] - Linli Handcrafted Lemon Tea has opened a new store in Xi'an, bringing its total to 1,950 stores, primarily concentrated in Guangdong, Zhejiang, and Shanghai [1] Overseas Market Growth - At least 44 tea brands have opened nearly 15,000 stores overseas, with CoCo exceeding 400 international locations and over 50% of customers in established areas being non-Chinese [2] - Bawang Tea Ji is accelerating its expansion in Asia, planning to enter Japan and South Korea after Indonesia, Thailand, and Vietnam [2] Product Innovations - Many brands are launching new products for the "Autumn Cup" season, including new flavors and collaborations, such as Tea Baidao's new Sunshine Green Grape Ice Milk and a collaboration between Jasmine Milk White and Swarovski [3][4] - CoCo has upgraded its classic milk tea line to include 100% animal fat options, while other brands are also revamping their product offerings [3] Sales Performance - Several brands reported significant sales increases during the "Autumn Cup," with Bawang Tea Ji's sales up 200% month-over-month and CoCo selling over 4.1 million cups in a single day [4] - Luckin Coffee's daily sales exceeded 20 million cups, and Kudi Coffee's sales were 2.5 times higher than the same period last year [4] Supply Chain Developments - A zero-tariff policy is boosting coffee exports from Africa to China, with 183 Brazilian coffee companies gaining export qualifications [5] - The price of top-grade coffee beans has reached new highs, with a record auction price of $30,204 per kilogram for a specific batch of Panamanian coffee [5] Labor and Capital Dynamics - New social security regulations in the tea and coffee industry may lead to increased labor costs as agreements to avoid social security payments become invalid [6] - Starbucks has completed the screening of potential investors for its China business, with several private equity and tech firms advancing to the next round [6]