作为普惠金融的积极践行者，阳光人寿始终秉持保险为民理念，持续深化民生保障领域创新实践。2025 年上半年，阳光人寿积极响应国家政策号召与监管要求，紧密围绕人民群众切身需求，全面开展各项普 惠保险项目与服务，为完善多层次社会保障体系、提升民生保障水平、助力乡村全面振兴贡献了重要力 量。 深化普惠教育 筑牢风险防线 阳光人寿扎实开展金融知识普及"五进入"活动，全面提升重点群体金融素养。公司聚焦"一老一少一 新"人群及"老少边穷"地区，围绕"防非""反诈""校园贷"等核心主题，系统推进教育宣传。针对老年人开 展"智慧助老"专项行动，助力跨越数字鸿沟；为新市民群体量身定制金融服务指南，提升金融适应能 力；引导年轻一代强化理性消费观念，培育健康金融文化。同时，精准聚焦特殊群体差异化需求，将金 融教育由"大水漫灌"转为"精准滴灌"，为老年人、外籍人士推出专属温馨提示卡及英文物料，面向青少 年打造"一个孩子带动一个家庭"的消保口袋书，确保提供标准化、专业化服务；发布"消保月刊"，持续 聚焦金融热点，面向老年人、青少年、新市民、外籍人士等发布以案说险及风险提示专题内容。2025年 上半年，阳光人寿员工及营业网点参与普惠金融宣 ...

和早些年，老年朋友只在逢年过节才外出聚餐不同，如今，上饭店撮一顿已经是很多老人的日常。像新雅这样的老字号，老年人群就要占顾客数量一半以 上。市民杨建伟乐呵呵地说："一个月聚两三次，吃点家里烧不来的菜，开心舒服就值了。" 除了老字号，步行街上的旅行社也瞄准了老年消费市场。"专门以摄影为主题的线路有吗？""有的，我们的光影系列去哈尔滨的。"喜欢旅游采风的老叶，被 携程在步行街上的新开门店吸引了。店方介绍，最近咨询量最大的"老友会"产品"行程节奏舒缓不赶，一价全包很省心"。 最近，年客流量超过2亿人次的南京路步行街商圈提出，要打造乐龄时尚消费街区。那么，南京路步行街会对老年人群有吸引力吗？ 中午11点，南京路步行街上的新雅粤菜馆开门迎客，头批客人几乎是清一色老年人。服务员们一句句轻柔的"慢点慢点，当心"，开启了百年商业街对老年群 体的温情招呼。 作为年客流量超过2亿人次的知名商圈，南京路上的各大商业体都不会轻易放过消费潜力巨大的老年群体。 在第一百货八楼的一家商铺，十多位老人正在认真学习如何用手机软件订火车票、机票、酒店。这是第一百货商业中心新探索的"银铃聚乐部"，它联动了商 场内60多家商户，面向55岁以上的活力 ...

Core Insights - The rise of "100 Yuan a Day Gathering" in Shanghai highlights the potential of the silver economy, driven by a keen understanding of the needs of the elderly demographic [1] - Commercial complexes need to adapt to effectively capture the opportunities presented by the silver economy [1] Group 1: Consumer Preferences and Activities - The "Old Friends Club" at Shanghai Huanyu City MAX offers various free activities for the elderly, such as movie screenings and craft classes, which have quickly gained popularity [3][4] - Elderly consumers express a desire for more engaging community activities, indicating a shift from traditional shopping to social and recreational experiences [4][6] Group 2: Business Strategies and Economic Impact - Huanyu City MAX aims to attract foot traffic during off-peak hours by organizing free events, which has led to a significant increase in elderly patronage at restaurants, with older customers making up 30-50% of some establishments' traffic [6] - Restaurants are introducing special meal packages for seniors, with discounts that appeal to this demographic, reflecting their growing importance as a consumer base [6][7] Group 3: Policy Recommendations and Market Potential - Data shows that elderly individuals have a high redemption rate for consumer vouchers, suggesting that tailored incentives could further stimulate the silver economy [7] - The silver economy in China is currently valued at approximately 7 trillion yuan, with projections suggesting it could reach 30 trillion yuan by 2035, emphasizing the need for targeted strategies to meet the demands of this demographic [11]