时间回到2014年，那时候的科技圈还没现在这么卷，罗永浩带着他的锤子手机"横空出世"，王自如的 ZEALER则是数码评测界的"流量担当"。一场针对锤子T1的评测，直接把两人推到了舆论的风口浪尖。 王自如在视频里把锤子T1的做工、品控批了个底朝天，罗永浩当场炸了，直接杀到ZEALER的直播间， 来了场"史上最激烈科技辩论"。俩人从屏幕贴合聊到螺丝工艺，怼得那叫一个火星四溅，最后不欢而 散。 商悟社｜张志雪 罗永浩和王自如这对"老冤家"又上热搜了，这次罗永浩的回应堪称"硬核到骨子里"——"嗯，我也一 样。那些希望看到我和他'世纪和解'的，都是智力和道德上的双重不及格"。 这话一出，直接把网友的情绪拉满了。有人放狠话："要是罗永浩和王自如和解，我当场拉黑他，砸了 所有锤子产品，喷他一个月！" 咱就说，这恩怨得有多深，才能让网友这么"上头"？ 一、8年恩怨：从"史上最激烈辩论"到"默契球"的罗生门 （来源：商悟社） 这梁子，就这么结下了。 听听，这格局一下子就打开了？但罗永浩不吃这套，直接给扣了个"智力道德双不及格"的帽子。这俩 人，一个想把恩怨当"流量剧本"，一个偏要把它当"原则底线"，简直是"鸡同鸭讲"的典型。 ...

Core Viewpoint - The article discusses the evolution and decline of various Chinese mobile phone brands, highlighting the competitive landscape and the challenges faced by companies like Waveguide, Gionee, and Meitu, while also emphasizing the rise of new leaders in the industry. Group 1: Market Dynamics - Huawei and Apple are in direct competition, with Huawei's Mate XT and Apple's iPhone 17 series launching in September [6][10] - The latest IDC report indicates that by Q2 2025, Huawei is expected to regain the top position in the domestic market with an 18.1% share, followed closely by Vivo and OPPO [9][10] - The combined market share of Huawei, Xiaomi, OPPO, and Vivo accounts for approximately 66% of the Chinese smartphone market, indicating a strong domestic presence [10] Group 2: Historical Context - Over the past 20 years, more than 87 mobile phone brands have disappeared in China, with a survival rate of less than 15% [11] - Waveguide was the first Chinese brand to gain significant market share in the feature phone era, achieving sales of 700,000 units in 2000 and becoming the top domestic brand for four consecutive years [19] - The launch of the first iPhone in 2007 marked a significant shift in the mobile phone industry, leading to the decline of feature phone giants like Nokia [21][23] Group 3: Brand Decline - Gionee, once a leader in the market, faced a decline due to late entry into the smartphone segment and poor product reception, leading to its eventual bankruptcy in 2018 [27][28] - Meitu and Douwai targeted the female market but failed to maintain their competitive edge as other brands improved their camera technology and overall value [30][37] - The entry of cross-industry players like Haier and Gree into the smartphone market was marked by poor performance and eventual exit due to lack of market presence [40][41] Group 4: Lessons Learned - The article emphasizes that successful marketing and distribution strategies alone are insufficient; companies must also focus on technology and innovation to survive in the competitive landscape [28][49] - The experiences of brands like Meizu and Smartisan illustrate the risks of prioritizing product aesthetics over market demands and operational capabilities [50][57] - The evolution of the smartphone industry in China reflects a shift from following global trends to establishing new standards and innovations [66][67]

Group 1 - The smartphone market is becoming increasingly competitive, with major players like Huawei and Apple launching new high-end devices [2][3][7] - Huawei's market share is projected to reach 18.1% by Q2 2025, reclaiming the top position in the domestic market, followed closely by Vivo and OPPO [7][8] - The combined market share of Huawei, Xiaomi, OPPO, and Vivo accounts for approximately 66% of the Chinese smartphone market, indicating a strong domestic dominance [8] Group 2 - The history of the Chinese smartphone industry has seen over 87 brands disappear, with a survival rate of less than 15% [9] - The transition from feature phones to smartphones has been marked by significant technological advancements and fierce competition among domestic brands [10][30] - The rise and fall of brands like Bird and Gionee illustrate the challenges faced by companies that failed to adapt to the smartphone era [38][37] Group 3 - Brands targeting niche markets, such as Doro and Meitu, initially gained traction but ultimately struggled to maintain their market positions due to lack of technological innovation [40][50] - The entry of cross-industry players like Haier and 360 into the smartphone market has often resulted in failure due to inadequate market understanding and execution [51][53][60] - The experiences of companies like Meizu and Smartisan highlight the importance of balancing product quality with market demands, as both faced significant challenges due to misalignment with consumer expectations [71][84] Group 4 - The evolution of the smartphone industry in China reflects a shift from marketing-driven strategies to a focus on technology and innovation [70][91] - The current landscape is characterized by a new generation of leaders aiming to redefine the rules of the smartphone market, moving away from being mere followers [92][93]

文 | 贝塔商业 "你是被厂商养着的！" 这或许是王自如最不愿提及的往事，当年罗永浩在直播辩论中的一句话，几乎断送了王自如在科技界的职业生涯。 十一年后的今天，王自如宣布再次回归科技界，以"王自如AI"的名字重新出发。他说，工资条没那么重要。他感谢董明珠和雷军，给了他勇气。不过对于 现在也在AI行业的罗永浩，他并未提起。但对于想进入AI行业的原因，他和罗永浩带货一样直爽：因为"来钱快"。这一次，大众还会愿意关注他吗？ 从时代的镜头里退场 在中国科技内容领域的早期叙事中，王自如无疑是个高光人物。他有视频剪辑的节奏感，也有工程师式的理性表达，最重要的是，当年的他，是站在内容 创作顶峰的科技男神。 自2009年起做数码开箱，到2012年创办ZEALER，再到后来拿下雷军的顺为资本、各大手机厂商的合作资源，他不仅带火了一个新兴内容赛道，更在那 个"评测"还停留在论坛贴图的年代，建立了"数码测评"这个赛道的行业标准和话语权。 那时他站在镜头中央，iPhone、锤子、三星、OPPO轮番登场，每一次拆解和点评都被视为准权威发布。他是内容领域的"秩序制定者"，是观众眼中"说真 话的年轻人"。 但故事很快发生了反转。 两个人： ...