作者 | 莫奈 编辑 ｜ 江江 新媒体编辑｜ 宝珠 视觉 | 顾芗 要说今年"双十一"卖T 恤卖得最爆的公司是哪家，答案几乎出乎所有人的意料。 它不是大名鼎鼎的服装品牌，也不是什么流量明星的同款，而是来自一家主打数码评测的科技公司—— 影视飓风。 ，， 10月22日，"影视飓风MediaStore"发布通知，由于订单量暴增，完全超出预期，为了尽可能满足发货时 效要求，即日起飓风商店旗下各平台店铺陆续调整为半歇业状态，预计于10月26日20:00恢复正常售卖。 淘宝店铺显示，其最热门的品类包括打底长袖、三合一冲锋衣还有轻薄连帽夹克，付款人数最多的超过 7000人。 淘宝店铺显示，其店铺商品付款人数最多的超过7000人 苹果CEO库克曾亲自到访，他甚至还曾和影石公司一起合作发射了一颗卫星 众所周知，影视飓风做自媒体、做视频内容的能力很强。但现在的问题是，为什么它做电商也能那么 火？ 简单来说，不外乎两点。 一是Tim的视频太火了。 二是Tim有极强的市场敏锐度。Tim在和罗永浩的对谈里提到，订阅制在国内很难推动，"人家不愿意为 内容付费，你就必须得想办法"。用电商产品增加营收这条路，影视飓风可谓是走通了，如今，衣 ...

Core Insights - The article discusses the financial struggles of Wang Ziru, a prominent figure in the digital industry, who is currently in debt of 100 million yuan due to past business ventures and failed investments [2][7]. Group 1: Background and Initial Success - Wang Ziru started his career by posting unboxing videos in 2010, which gained significant traction despite initial financial struggles, including a personal loan of 300,000 yuan [2][4]. - In June 2012, he founded ZEALER and received 2 million yuan in angel investment from Shunwei Capital shortly after, leading to further investments from major companies like Tencent and a valuation increase to over 200 million yuan [4]. Group 2: Challenges and Downfall - The downfall of ZEALER is attributed to a "performance guarantee" clause in investment agreements, which required the company to meet specific revenue or valuation targets, leading to significant financial liabilities when these targets were not met [5][6]. - Wang Ziru faced legal issues, including a court ruling that required him to pay 33.84 million yuan to Shanghai Shuhui Venture Capital, resulting in restrictions on his spending and travel [6]. Group 3: Industry Dynamics and Competition - The competitive landscape was further complicated by public disputes with other industry figures, notably Luo Yonghao, which affected ZEALER's reputation and market position [8][11]. - Despite the challenges, ZEALER managed to leverage the publicity from these disputes to gain more visibility in the market, illustrating the dual nature of public relations in the tech industry [11]. Group 4: Career Transition and Current Status - After leaving ZEALER in 2021, Wang Ziru joined Gree Electric Appliances, where he was involved in channel reform projects and reportedly earned an annual salary between 2 to 4 million yuan [13][15]. - His tenure at Gree was short-lived, as he left amid ongoing debt issues, and he has since attempted a second entrepreneurial venture in AI [15].