"真还传"归来整整一年，罗永浩终于又双叒叕折腾上了。 8月18日，罗永浩的微博名从"罗永浩・钮祜禄"变更为"罗永浩的十字路口"，这距离2024年8月22日他宣布回归社交媒体平台恰好约一年。8月19日，B站深 度播客《罗永浩的十字路口》上线，首期嘉宾是理想汽车创始人李想，约4小时的访谈被称为"行业冥灯"对话"最牛80后"，视频中李想落泪感谢王兴，罗 永浩再谈锤子科技失败，二人互诉童年、创业等人生经历。 作为国内互联网"红人"，即便罗永浩已年过五十，但他仍手握"流量密码"。与李想的对话视频播出后，大量视频切片立即流传于网络，截至发稿前的8月 24日，罗永浩在B站涨粉超20万，首期节目播放量超200万。 稍早前的6月，罗永浩自述：DeepSeek创始人梁文锋曾认为他"靠嘴吃饭"的能力全国顶尖。对此，罗永浩说："我认真想了想，我也不排除会去做靠嘴吃饭 这件事。"现在看来，那时罗永浩或就在为如今的新节目埋下伏笔。 这样的"听劝"，在过去的罗永浩身上并不多见。现在的罗永浩似乎正在离他曾经口中的"正常人"越来越近，但也与"罗永浩"越来越远。过去的他不计后 果、拿着800万元就敢做手机，并扬言收购苹果，为了理想毫不畏惧，后来 ...

Core Viewpoint - The article discusses the entrepreneurial journey of Luo Yonghao, highlighting his resilience and ability to pivot through various business ventures, culminating in his latest project, a podcast titled "Luo Yonghao's Crossroads" [1][3]. Group 1: Entrepreneurial Journey - Luo Yonghao, born in 1972, dropped out of high school and embarked on a diverse career path, including selling goods and teaching English, which laid the foundation for his future endeavors [3][5]. - He founded Smartisan Technology in 2012, aiming to create the best smartphones in the Eastern Hemisphere, but faced significant challenges, leading to a debt of 600 million yuan by 2018 [5][6]. - Transitioning to live-streaming sales in 2020, Luo achieved remarkable success, with his first live stream on Douyin generating over 480 million views and sales exceeding 110 million yuan [6][8]. Group 2: Business Strategies and Controversies - Luo's aggressive marketing strategies and public persona have often stirred controversy, including his criticisms of former colleagues and business partners, which have kept him in the public eye [10][11]. - His recent comments regarding the income of fellow influencers and past grievances with New Oriental's founder have reignited discussions about his contentious relationships within the industry [11][15]. - Despite clearing his debts, Luo's ventures have faced scrutiny, particularly his recent involvement in the AR technology sector, which he ultimately deemed unprofitable [23][25]. Group 3: Future Prospects - Luo's upcoming podcast and the revival of the TBT project, which he claims will redefine consumer expectations, suggest a shift in focus from technology to more relatable consumer products [18][25]. - The TBT project, initially a failed attempt during his time at Smartisan, is now being positioned as a new venture, potentially indicating a strategic pivot in his entrepreneurial approach [18][25]. - As Luo navigates this new phase, questions arise about whether this represents a return to his roots in relatable content creation or a genuine shift towards practical business solutions [25].

罗永浩又上热搜了，这次不是"真还传"迎来圆满结局，是"烂尾楼"现场直拍。法院刚敲下锤子：锤子科 技必须还郑刚1500万，连6%的年利率都得一分不少地补上。当年喊着"欠债还钱天经地义"的老罗，如 今成了被法院追着还钱的"老赖预备役"？说好的"敢作敢当真男人"人设，怎么说塌就塌得比他当年做的 手机质量还脆？ 先给不明真相的吃瓜群众捋捋这事儿有多魔幻：2016年，罗永浩的锤子科技快淹死了，投资人郑刚递了 根1500万的救生圈，还是无息借款，郑刚自己都说"当初是抱着义无反顾帮创业者的心态"。结果到了 2018年续签协议，说好6%利息到期还本付息，锤子科技愣是拖着不还。2023年郑刚发催告函，老罗不 仅不还钱，还在网上硬刚："这钱我就算还，也得等郑刚拍视频道歉！"郑刚更绝："给我1500亿都不道 歉！"现在法院终审判决下来，老罗输得明明白白，可他至今连个屁都没放——这"真还传"的男主角， 怎么突然玩起了"失踪梗"？ 一、"真还传"：一场精心设计的"情怀真人秀"？ 罗永浩最牛的本事，不是做手机，不是搞直播，是把"欠债"这件丢人的事，包装成了年度励志大戏。当 年锤子科技倒了，他欠了6个亿，没跑路，反而说"我会还的"，然后一 ...