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“弃房”转型,酒店生意能否撑起华远20亿的盘子?
3 6 Ke· 2025-05-16 03:26
Core Viewpoint - Huayuan Real Estate has shifted its focus from real estate development to becoming a "landlord" by transitioning into hotel and long-term rental apartment businesses, but faces skepticism regarding its ability to sustain its market capitalization of 2 billion [2][3][12]. Group 1: Business Transition - Huayuan Real Estate plans to change its name to Beijing Huayuan New航控股股份有限公司 and focus on property management, hotel management, and long-term rental apartments [3][12]. - The company aims to create a business model centered around hotels, property management, and long-term rentals to diversify its operations and revitalize existing assets [2][3][12]. - The hotel business currently includes three product lines: city business hotels, city boutique hotels, and leisure resorts, with the Changsha Junyue Hotel being its most notable asset [3][6][8]. Group 2: Financial Performance - In the latest financial report, real estate development accounted for 93.07% of total revenue, generating 4.308 billion, while hotel and property services contributed only 6% combined [12][13]. - The hotel business generated 218 million in revenue, a 15% decrease year-on-year, while property services saw an 80.61% increase to 44.7368 million [12]. - The gross profit margin for the hotel business was 34.58%, which is significantly higher than the 14.27% margin from real estate development [12]. Group 3: Industry Context - The real estate industry is undergoing a transformation as companies seek new revenue streams amid a peak in property development [14][15]. - Several real estate firms, including Huayuan, have announced exits from traditional development to pursue lighter asset models, but the transition is challenging [16][18]. - Successful examples in the industry include companies like China Resources and Longfor, which have diversified their operations and achieved significant contributions from non-development businesses [18][20].
华远地产2024年年度报告:告别传统重资产开发模式 迈向轻资产运营
Jing Ji Guan Cha Bao· 2025-04-29 13:14
上市公司速递 4月29日晚间,华远地产股份有限公司(股票代码:600743.SH,以下简称"华远地产")发布2024年年度 报告。 据悉,2024年华远地产完成了重大资产重组,已将持有的房地产开发业务相关资产及负债转让至控股股 东华远集团。此次重组不涉及公司控制权变更,实现了从重资产开发商向轻资产服务商的转变。 重大资产重组完成前华远地产主营业务为房地产开发与销售。报告期内,华远地产操盘和并表项目实现 开复工面积 101万平方米,其中竣工 33 万平方米。操盘和并表项目完成销售签约额 18.13 亿元,完成销 售签约面积 18.30 万平方米,完成销售回款 18.14 亿元。 公告表示,在面对行业阵痛,房地产开发业务已难以支撑公司的长远发展,唯有主动在结构性变革中寻 找突破,才能在周期波动下穿越寒冬,迎接企业新生的曙光。 在"瘦身"完成后,华远地产将聚焦酒店 管理、物业管理、长租公寓运营等轻资产业务,重筑"核心资产"护城河。 2024年华远地产紧抓酒店业快速复苏的势头,主要依靠下属全资公司长沙橘韵从事酒店管理业务。其中 长沙橘韵运营的长沙君悦酒店,坐落于全国重点旅游城市长沙,以保持的80%以上入住率,赢得了市 ...