快闪店内，全面满足《百吋电视选购白皮书》8大标准的长虹百吋新品，如100Q10Air、100U7H Mini及 85吋Q10T Ultra等AI TV齐亮相。其中，长虹AI TV追光Q10Air的全维控光Mini LED画质让雪地亮而不 曝，保留细节处的阴影。再辅以云帆AI影像的逐帧精修与330Hz极致高刷，即便高速空翻，也能清晰呈 现滑雪动作的每一处细节。 面对冬日严寒，长虹空调则以聚焦不同生活场景的三大明星空调产品，为用户筑起温暖屏障。长虹客餐 厅Pro共享空调以"远投近柔"技术和1880m /h的超大风量，轻松覆盖大空间，实现远距离送暖不直吹； 全无尘智慧风LD挂机凭借"地毯式制热"和360°密闭无尘设计，兼顾了均匀暖流与空气洁净；而"熊猫 懒"系列，则以一键智能的便捷操作，提供快速温暖的极致"懒人体验"。 长虹厨卫AI家电则为冰雪运动后的舒适生活提供解决方案。长虹AI烹饪中心智慧变频，呼应滑雪运动 员对赛道多变环境的从容适应；专利九腔猛火火力全开展现运动员对速度极致的执着追求；恒温零冷水 热水器的毫秒响应如滑雪运动员比赛时的顷刻速达与平稳发挥；长虹净水器的"鲜活净滤"亦如冰雪环境 中运动员竞技的活力特 ...

Core Viewpoint - The IFA exhibition in Berlin serves as a significant platform for Chinese companies like Changhong to enter the European market, showcasing a new model of international dialogue through "technological innovation + emotional culture" [1][17]. Group 1: Product Innovation - Changhong debuted its panda-themed home appliances at IFA, integrating Chinese panda culture with advanced AI technology [5][9]. - The AI TV features a personified intelligent agent "Panda Xiaobai," providing a 24-hour interactive experience that showcases panda activities in a simulated environment [5]. - The refrigerator employs AI cloud moisture technology to maintain the freshness of fruits and vegetables for seven days, mimicking the panda's natural habitat [7]. - The air conditioner adjusts indoor conditions based on data from the Wolong Nature Reserve, reflecting the cool bamboo forest environment [7]. - The washing machine uses a three-step cleaning technique inspired by panda cubs, promoting a philosophy of natural cleanliness [7]. Group 2: Brand Internationalization - Changhong has recognized the rapid growth of winter sports and has engaged in ice and snow IP marketing to enhance brand internationalization [9][10]. - The company has sponsored the FIS Ski World Cup and partnered with the German Ski Association, aiming to connect with global audiences through sports [10][12]. - Changhong's products are designed to resonate with the spirit of winter sports, such as high refresh rate TVs and cooling air conditioners, aligning with the active lifestyle of consumers [15]. Group 3: ESG Practices - Changhong's commitment to ESG principles is evident in its technological advancements and sustainable development strategies, positioning itself as a benchmark in the tech manufacturing industry [17]. - The company has partnered with the German Tennis Association, further demonstrating its dedication to social responsibility and sustainable practices [17]. - Changhong's approach emphasizes the integration of technology with social impact, showcasing a long-term focus on inclusivity and sustainability [17]. Group 4: Market Trends - The emotional appliance market is projected to grow at a rate of 41% by 2025, significantly outpacing the traditional appliance market's growth of 12% [19]. - Changhong's strategy of focusing on emotional value in products aligns with future market growth opportunities, indicating a shift from price competition to innovation and emotional resonance [19].

Core Viewpoint - The article highlights Sichuan Changhong Electric Co., Ltd.'s innovative approach at IFA 2025, showcasing a unique panda-themed home appliance line that combines advanced AI technology with Chinese cultural elements, signaling a shift towards a more emotional and cultural branding strategy in the global consumer electronics market [3][4][9]. Company Performance - In the first half of the year, Sichuan Changhong achieved a revenue of 56.705 billion yuan, representing a year-on-year growth of approximately 10.28%. The net profit attributable to shareholders was about 501 million yuan, an increase of approximately 78.60% [8][9]. - The smart home business segment generated approximately 25.124 billion yuan in revenue, reflecting a year-on-year growth of about 12.28% [8]. Product Innovation - The panda-themed home appliance matrix includes an AI TV featuring a personified intelligent agent "Panda Xiaobai," which offers a 24-hour interactive experience [5]. - The AI air conditioner utilizes data from the Wolong Nature Reserve to automatically adjust indoor conditions, while the design incorporates traditional ink wash aesthetics [8]. - The AI refrigerator employs cloud moisture preservation technology to simulate the panda's natural habitat, ensuring freshness for fruits and vegetables [8]. Marketing Strategy - Changhong's strategy includes leveraging the panda IP to enhance brand recognition globally, particularly in overseas markets where the panda is a well-known cultural symbol [9]. - The company is also focusing on sports marketing, having become an official partner of the FIS Ski Jumping World Cup for the next three seasons, aligning its brand with the spirit of excellence and innovation in sports [10][12]. ESG Commitment - Changhong emphasizes its commitment to ESG (Environmental, Social, and Governance) practices, which are integral to its corporate strategy, and has been rated "AA" by Wind for its efforts in sustainable development [14]. - The company aims to integrate its ESG initiatives with its product offerings, showcasing a commitment to social responsibility and environmental sustainability [15][17]. Cultural Integration - The panda IP not only enhances the cultural appeal of Changhong's products but also serves as a bridge to connect with global consumers on an emotional level [9][17]. - The integration of technology and culture in Changhong's offerings represents a paradigm shift in how Chinese brands are perceived internationally, moving from a focus on cost-effectiveness to emphasizing technological innovation and emotional connections [17].