9月5日至9月9日，被誉为"全球消费电子技术风向标"的IFA展在德国柏林盛大举办。百年IFA发展至今 日，不但成为全球智能家居和消费电子领域盛会，更成了中国企业叩开欧洲市场大门的重要抓手。 开展首日，长虹通过熊猫主题家电全球首次亮相、联动冰雪IP和展现ESG实践，展示了中国品牌与国际 市场对话的新方式——以"科技创新+情感文化"双轮驱动的出海新模式，让AI家电等产品成为传递中国 魅力的文化使者，向世界展示中国品牌的实力与内涵。 熊猫主题家电，家电创新与文化符号的相融相生 中国四川，是大熊猫的故乡，同样也是长虹的诞生地。根植于此，长虹以本土情怀将熊猫文化注入家电 设计。 长虹在IFA展会上首次面前全球亮相熊猫主题家电，巧妙将中国的熊猫文化符号与尖端AI技术相融合。 例如长虹AI TV搭载拟人化智能体"熊猫小白"，打造24小时全场景陪伴系统，一键直达"熊猫乐园"，实 时围观熊猫啃竹嬉戏的治愈画面，将四川竹林生态浓缩于交互界面。 自2023年起，长虹持续赞助FIS滑雪世界杯德国分站赛事，并与德国滑雪协会(DSV)展开深度合作， 2024年11月长虹官宣成为国际雪联滑雪大跳台世界杯赛事官方合作伙伴，此后进一步在北京、 ...

Core Insights - JD's European e-commerce brand ochama launched the "ochama 618 Mid-Year Shopping Festival" on June 16, 2023, offering promotions to European consumers [1] - The event runs until June 20, 2023, featuring a wide range of products including beauty, home appliances, 3C digital products, and food, with discounts and special offers [1][2] - ochama's delivery service covers 24 European countries, providing same-day and next-day delivery in key regions [2][3] Group 1 - The ochama 618 event includes limited-time flash sales, buy-one-get-one-free offers, and significant discount coupons, with selected items starting as low as €0.1 [1][2] - Daily flash sales occur three times a day, featuring popular products at discounted prices, such as a camping car for €29.99 and a Dyson hairdryer for €99 [1] - Customers can receive additional discounts through universal coupons, with offers of €5 off for purchases over €29 and €10 off for purchases over €49 [2] Group 2 - The event also features a lucky draw with a high winning rate of 90%, allowing users to win high-value coupons and limited prizes [2] - ochama's logistics capabilities are enhanced by automated warehouses and supply chain management in countries like the Netherlands, Poland, and France, improving fulfillment efficiency [2][3] - The company aims to provide a reliable and convenient shopping experience for European consumers by leveraging JD's strong supply chain and local infrastructure [3]