品牌的全球布局，从来就不是一蹴而就，而是经过时间打磨、市场验证，一步步地稳步成长，张亮麻辣烫交出了一份不错的答卷。 从第一家门店，到如今全球连锁门店遍布，张亮麻辣烫正以其夯实的品牌力量、多元化的产品、强大的供应链体系和良好的消费者体验，跻身行业全球化的 领先者行列，成为广受世界各国消费者喜爱的中式快餐品牌。 稳步的拓展节奏、不断扩张的品牌疆域以及多元化的产品与真实的口碑，张亮麻辣烫把原本是街头美食代名词的麻辣烫，用标准化、现代化、国际化的方 式，推上了世界各国人民的餐桌，让越来越多的消费者感受到了这碗中国特色的麻辣鲜香。 在全球餐饮行业日新月异的变革洪流中，中式快餐犹如一股强劲东风，以破竹之势席卷全球。继火锅与奶茶之后，麻辣烫这一地道的中国美食也悄然在世界 舞台上绽放光彩，成为海外食客的新宠。这其中，作为中国麻辣烫家喻户晓的品牌，张亮麻辣烫凭借规模、产品、供应链、体验、权威等领先优势，不仅在 国内市场稳居行业头部，更在是全球餐饮舞台上树立起了标杆旗帜。 根据新华网（603888）的报道，预计到2026年，海外中式餐饮市场规模将达到4095亿美元，年复合增长率为9.4%。张亮麻辣烫凭借其独特的"菜品自主搭配 + ...

Core Viewpoint - Zhang Liang Spicy Hot Pot has successfully expanded its international presence, with over 100 overseas stores across 21 countries, appealing to a diverse consumer base beyond the Chinese community, establishing itself as a leading example of Chinese cuisine going global [2][10][13]. Group 1: Business Performance and Expansion - The monthly average customer flow at the San Mateo store exceeds 20,000, with annual revenue surpassing 25 million RMB [2]. - Since starting its internationalization in 2019, Zhang Liang Spicy Hot Pot has opened over 100 stores globally, with a total of more than 4,500 chain stores [2][7]. - The upcoming Paris store will serve as a key hub for expanding the brand's presence in Europe [14]. Group 2: Market Strategy - The company has adopted a multi-target market strategy, establishing stores in major cities across various countries, including Japan, the USA, Australia, and Canada [10][24]. - The brand's entry into new markets is characterized by strategic placements in high-end shopping areas and university neighborhoods, effectively targeting young consumers [11][12]. - Zhang Liang Spicy Hot Pot has developed a robust global supply chain in collaboration with top suppliers, ensuring high-quality ingredients that meet local standards [24][25]. Group 3: Product Innovation - The company offers a variety of soup bases to cater to diverse regional and consumer preferences, including options like Sichuan beef oil pot and coconut curry pot [18][20]. - Recently, three new "master soup bases" were launched, each designed to meet the tastes of different markets, showcasing the brand's commitment to innovation [20][21]. - The development of these soup bases reflects a meticulous approach to consumer preferences, combining traditional techniques with modern demands [21]. Group 4: Long-term Vision - Zhang Liang Spicy Hot Pot emphasizes a long-term business strategy, focusing on building a solid operational foundation before rapid expansion [27][28]. - The company aims to create a sustainable business model rather than pursuing short-term profits, indicating a commitment to longevity in the international market [27][30]. - The brand's philosophy centers on enhancing consumer proximity rather than merely outpacing competitors [30].