Core Insights - The opening of the 500th store of the Chinese restaurant chain "Yujian Xiaomian" in Singapore marks a significant step in its global expansion strategy following its successful listing on the Hong Kong Stock Exchange on December 5, 2025 [1][8] - Singapore is chosen as the strategic starting point for overseas market entry due to its diverse market environment and high consumer demand for quality Chinese cuisine [2][4] Group 1: Expansion Strategy - The first overseas store is located on Orchard Road, a prime commercial area in Singapore, which is expected to attract significant consumer traffic and establish the brand as a representative of Chinese cuisine in the region [2][3] - The company plans to use Singapore as a model for local success, aiming to accumulate international operational experience and create a replicable system for future expansion into Southeast Asia and beyond [2][5] Group 2: Market Potential - The global restaurant market is projected to reach $3.8 trillion by 2026, with Chinese cuisine's market share increasing annually, indicating a favorable environment for expansion [4] - As of the end of 2024, around 60 Chinese restaurant brands have opened over 6,100 stores in Southeast Asia, with Singapore being a key market for brand entry [2] Group 3: Operational Strategy - Yujian Xiaomian is deploying a comprehensive digital empowerment system in its overseas stores, covering various operational aspects from digital ordering to intelligent kitchen management, aiming to match operational efficiency with domestic standards [4][5] - The company is collaborating with large-scale supply chain partners to address challenges such as high logistics costs and sourcing quality local ingredients, enhancing its expansion capabilities [5] Group 4: Product Differentiation - The brand leverages global food trends by focusing on noodles and spicy flavors, which resonate with international consumers, while also adapting its menu to local tastes in Singapore [7] - The introduction of localized products, such as drinks inspired by local coffee culture and traditional snacks, enhances the brand's appeal and customer experience [7] Group 5: Vision and Future Outlook - The CEO of Yujian Xiaomian expressed confidence in the brand's ability to succeed internationally, emphasizing the potential of Chinese culinary culture and operational models in global markets [8] - The company aims to establish Chongqing noodles as a mainstream global food category, reinforcing its vision of "Chinese noodles, global encounters" [8]

智通财经APP获悉，2025年12月29日，中式餐饮连锁品牌遇见小面(02408)全球第500家门店暨新加坡首 店，在新加坡当地潮流商业地标乌节路313@Somerset正式揭幕。此次海外首店的落地，是遇见小面于 2025年12月5日成功登陆香港交易所主板上市后，在全球化征程中迈出的关键一步，标志着品牌正式开 启海外市场布局，将承载川渝特色的中式小面推向世界美食舞台，为中式餐饮国际化发展注入新活力。 据悉，遇见小面在新加坡的拓展步伐正持续加速，新加坡淡滨尼广场店及其他门店也已在筹备中，将很 快与当地消费者见面。 战略锚定新加坡乌节路：抢占狮城商业高地，构筑海外拓展核心支点 新加坡，凭借其多元包容的市场环境、高成熟度的消费生态与辐射东南亚的枢纽优势，成为遇见小面布 局海外市场的战略起点。然而，选址乌节路这一新加坡商业的"黄金命脉"落子首店，更彰显了品牌进军 全球的精准判断力与宏大视野。作为新加坡最具影响力的顶级商圈，乌节路不仅是汇集全球潮牌、高端 业态的"城市商业橱窗"，更承载着每年千万级全球游客与本地高净值客群的核心消费流量——74%的华 裔人口构成天然亲近中式风味的客群基础，多元国际社群则为品牌提供了绝佳的 ...

Core Insights - The opening of the 500th store of the Chinese restaurant chain "Yujian Xiaomian" in Singapore marks a significant step in its global expansion strategy following its successful listing on the Hong Kong Stock Exchange on December 5, 2025 [1][10] - Singapore is chosen as the strategic starting point for overseas expansion due to its diverse market environment and high consumer demand for quality Chinese cuisine [3][6] Group 1: Strategic Location and Market Potential - The first store is located on Orchard Road, a prime commercial area in Singapore, which attracts millions of global tourists and local high-net-worth individuals, providing a strong customer base for the brand [3][4] - The demographic composition of Singapore, with 74% of the population being of Chinese descent, creates a natural affinity for Chinese flavors, enhancing the brand's market entry [3][4] - By the end of 2024, around 60 Chinese restaurant brands are expected to have opened over 6,100 stores in Southeast Asia, indicating a significant growth opportunity in the region [3] Group 2: Business Outlook and Operational Strategy - The store is anticipated to quickly achieve both customer traffic and revenue breakthroughs, establishing itself as a representative outlet for Chinese cuisine in the region [4] - The global restaurant market is projected to reach $3.8 trillion by 2026, with Chinese cuisine's share steadily increasing, presenting a favorable growth outlook [6] - To address challenges such as high labor costs and stringent regulations in mature markets like Singapore, the company plans to implement a comprehensive digital empowerment system for its overseas stores [6][7] Group 3: Supply Chain and Cost Management - The company aims to collaborate with large-scale supply chain partners to mitigate high cross-border logistics costs and sourcing difficulties for quality local ingredients [7] - This strategic shift from traditional expansion methods to a system-based digital approach is expected to enhance operational efficiency and support both domestic and international market growth [7] Group 4: Cultural Integration and Consumer Experience - The brand leverages global food trends by focusing on noodles and spicy flavors, which resonate with international consumers, while maintaining the essence of Sichuan cuisine [9][10] - Localized menu offerings, such as drinks inspired by local coffee culture and traditional snacks, enhance the brand's appeal to Singaporean consumers [9] - The company emphasizes transparent pricing and customizable dining experiences, which improve customer satisfaction and trust [9] Group 5: Future Vision and Global Impact - The CEO of Yujian Xiaomian views the opening of the 500th store as a new starting point for the brand's global journey, believing in the potential of Chinese culinary culture to thrive internationally [10] - The company's ongoing global expansion efforts aim to establish Chongqing noodles as a mainstream food category worldwide, contributing to the global appreciation of Chinese culinary culture [10]

品牌的全球布局，从来就不是一蹴而就，而是经过时间打磨、市场验证，一步步地稳步成长，张亮麻辣烫交出了一份不错的答卷。 从第一家门店，到如今全球连锁门店遍布，张亮麻辣烫正以其夯实的品牌力量、多元化的产品、强大的供应链体系和良好的消费者体验，跻身行业全球化的 领先者行列，成为广受世界各国消费者喜爱的中式快餐品牌。 稳步的拓展节奏、不断扩张的品牌疆域以及多元化的产品与真实的口碑，张亮麻辣烫把原本是街头美食代名词的麻辣烫，用标准化、现代化、国际化的方 式，推上了世界各国人民的餐桌，让越来越多的消费者感受到了这碗中国特色的麻辣鲜香。 在全球餐饮行业日新月异的变革洪流中，中式快餐犹如一股强劲东风，以破竹之势席卷全球。继火锅与奶茶之后，麻辣烫这一地道的中国美食也悄然在世界 舞台上绽放光彩，成为海外食客的新宠。这其中，作为中国麻辣烫家喻户晓的品牌，张亮麻辣烫凭借规模、产品、供应链、体验、权威等领先优势，不仅在 国内市场稳居行业头部，更在是全球餐饮舞台上树立起了标杆旗帜。 根据新华网（603888）的报道，预计到2026年，海外中式餐饮市场规模将达到4095亿美元，年复合增长率为9.4%。张亮麻辣烫凭借其独特的"菜品自主搭配 + ...

中式餐饮全球化之路。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 据 IPO早知道消息， 遇见小面 的 第 400家门店 日前 在香港西九龙高铁站内开业 ， 这也是遇见小 面继 2024年5月在香港红磡黄埔花园开设首家门店后，在香港地区开设的第六家门店 。 事实上， 作为国际金融中心，香港 凭借其 市场的多样性和多元化的客户基础成为众多内地品牌计划 拓展海外市场的理想试验场。香港西九龙高铁站店的开业，不仅是遇见小面门店数量突破 400家的 里程碑，更是在国际化道路上迈出 的 坚实一步 。 与 本次 落地香港的交通枢纽店不同，遇见小面此前在香港运营的五家门店主要布局于大型居民社区 和商业综合体，涵盖了街铺店、商场店两种主要店型 —— 例如，位于九龙城区黄埔广场商埸的黄埔 花园店、位于荃湾区的荃新天地店、位于旺角 MOKO新世纪广场的旺角MOKO店、位于九龙牛头角 道的淘大花园店以及位于黄大仙区慈云山中心的慈云山店。据悉，以上门店营收都符合遇见小面的发 展预期，基于对香港市场的发展信心，品牌未来还会在香港开出更多门店。而此次进驻西九龙高铁站 交通枢纽，标志着遇见小面多 ...