随着健康消费理念的持续升温，一个融合了中医药智慧与现代生活方式的消费新场景正在悄然崛起。多 家知名药店不约而同地跨界开设茶饮店，将"药食同源"理念植入新式茶饮与糖水之中，试图在火热的新 消费赛道中开辟一条差异化路径。 开设"一心手作"餐饮实体店，或是一心堂催化"药店专业性"与"消费娱乐性"的跨界试水之作。一心堂 2025年第三季度报告也显示，公司大力发展药食同源领域，依托传统中医药理论，开发兼具营养与保健 功能的创新产品，满足现代消费者对健康饮食的需求。 当"专业选手"入场药食同源新茶饮赛道，如何与全国超40万家茶饮店(窄门餐眼数据)跑出差异化发展路 径，成为其重要课题。 药食同源赛道成"香饽饽" "我们一天要熬制十几锅这样的桃胶原料。"一心手作店长温涛向《证券日报》记者展示着浓稠的羹 体，"消费者，尤其是年轻客群，对这类'轻养生'型产品的接受度很高。" 1月28日，《证券日报》记者探店一心堂（002727）新开的"一心手作"茶饮甜品店。该店面主打"手作温 度""药食同源"，售卖中式糖水、新式茶饮、甜品，以及茶包茶叶、香薰等周边，以城市驿站休闲风 格，吸引不少消费者打卡。 无独有偶，2025年12月份，第一医 ...

Core Insights - The pharmaceutical distribution industry is undergoing significant structural changes driven by the Health China strategy and evolving consumer demands [1] - Shanghai First Pharmaceutical Co., Ltd. is actively innovating by centering on user needs and reforming its business model, exemplified by the launch of "Fenzi Pharmacy" [1] Group 1: Business Model Innovation - "Fenzi Pharmacy" redefines the role of pharmacies from merely selling medications to promoting a healthy lifestyle, catering to new consumer experiences in Shanghai [2] - The pharmacy integrates professional medical services with youthful lifestyle elements, offering unique products like traditional Chinese medicine-based beverages and a beauty lab [2] - The initiative reflects the company's understanding of Gen Z's health consumption needs, showcasing a shift towards becoming a "pharmaceutical and health service provider" [2] Group 2: Operational Support and Infrastructure - The success of "Fenzi Pharmacy" is part of a broader transformation strategy, focusing on refined operations and expanding service networks to cover diverse customer needs [3] - The company has achieved significant coverage with its "Five New Cities" initiative, enhancing convenience for consumers through a variety of pharmacy formats [3] - The establishment of a pet-friendly pharmacy and a health town offering comprehensive services illustrates the company's commitment to a holistic health service network [3] Group 3: Supply Chain and Digitalization - The company is enhancing its supply chain and digital capabilities, optimizing procurement costs and introducing strategic partnerships to improve product flow [4] - A membership chronic disease management system has been implemented, with over 103,000 members registered by mid-2025, supporting refined operational strategies [4] - The construction of a modern intelligent logistics center aims to improve delivery efficiency and accuracy, laying a solid foundation for multi-channel business expansion [4] Group 4: Expansion into Health Services - The company is exploring new growth avenues in the health services sector, including online business enhancements and cross-border sales of health products [5] - Initiatives such as establishing a traditional Chinese medicine decoction service center address patient needs and open new business opportunities [5] - The overall strategy focuses on integrating offline and online services, reinforcing the company's commitment to health and wellness in the evolving market landscape [5]

Group 1: Company Innovations - The "氛子药局" is a new store by the 72-year-old brand, 第一医药, which combines traditional medicine with modern aesthetics, attracting a younger demographic [1] - The store features a unique design with a "day coffee, night bar" concept, transforming from a health drink space during the day to a social venue at night, while traditional medicine sales are located on the second floor [1] - The store has exceeded expectations in terms of customer traffic and sales within the first month of operation [1] Group 2: Market Trends - Young consumers are increasingly valuing experiential offerings, leading to a shift in how traditional brands like 第一医药 engage with their audience [2] - The restaurant industry in Shanghai is seeing a surge in new openings, with 498 new dining establishments launched by October last year, indicating a strong growth in the first-store economy [2] - The introduction of innovative dining experiences, such as the immersive dining experience led by a virtual chef, highlights the growing demand for unique culinary experiences among both domestic and international tourists [3][4] Group 3: Consumer Behavior - The average daily booking volume for the new restaurant concept is continuously increasing, with a significant portion of customers being international tourists [4] - The integration of cultural elements into dining experiences is enhancing the appeal of Shanghai as a culinary destination, attracting more visitors and encouraging further expansion into other cities [4]