Core Viewpoint - The rise of the wellness and therapy industry reflects a shift in consumer behavior, particularly among younger generations, who are increasingly prioritizing health and wellness as part of their lifestyle choices [1][6][16]. Group 1: Industry Growth and Trends - The demand for wellness services, such as traditional Chinese therapies, is growing rapidly, with a nearly 30% year-on-year increase in leisure massage outlets and over 45% growth in traditional Chinese massage establishments projected by March 2025 [1]. - The consumer demographic is shifting, with over 50% of leisure users being post-95s, indicating a significant change in the consumer base [7]. - The wellness industry is experiencing a transformation in service offerings, integrating dining and social experiences, such as tea and massage combinations, to enhance consumer engagement [7][9]. Group 2: Consumer Behavior and Preferences - Young consumers are redefining health and wellness through their spending, with a notable preference for experiences that combine relaxation and social interaction [6][9]. - The trend of "working hard while maintaining wellness" is evident, as young professionals seek therapeutic services to alleviate stress from their demanding work schedules [2][3]. - Female consumers are particularly focused on the benefits of wellness services for sleep improvement and emotional relief, driving market segmentation and service upgrades [9]. Group 3: Digital Transformation and Innovation - The wellness industry is undergoing a digital transformation, with over 40% of female users opting for online platforms to book relaxation services, highlighting the importance of online presence [12]. - New business models are emerging, such as flexible payment options and online pre-sales, which cater to the younger generation's preference for low-commitment purchases [12][15]. - The integration of AI and data analytics in service delivery is expected to enhance operational efficiency and customer satisfaction in the wellness sector [15][17]. Group 4: Future Outlook - The massage and therapy industry is projected to exceed 730 billion by 2026, with online user penetration expected to surpass 45%, indicating robust growth potential [15]. - The future of the industry will be characterized by increased standardization, diversification of service offerings, and the establishment of unique brand identities that resonate with consumer values [15][16][17].

Core Insights - The rise of wellness consumption among young people is reshaping the traditional health and wellness industry, with a notable increase in demand for therapies like moxibustion and foot massage during the summer months [1][2] - The report by Meituan and iResearch indicates a significant growth in the number of wellness service establishments, with leisure massage outlets increasing by nearly 30% year-on-year and traditional Chinese massage shops growing over 45% [1] - Young consumers are redefining health and social identity through their spending habits, with a shift towards late-night and weekend wellness services [1][2] Group 1: Changing Consumer Demographics - Over 50% of Meituan's leisure service users are born after 1995, indicating a significant demographic shift in the consumer base [3] - The changing lifestyle of young people, characterized by long hours of sitting and increased stress, is driving the demand for wellness services [3][4] - New wellness establishments are integrating dining and social experiences, enhancing consumer engagement and satisfaction [3] Group 2: Innovative Consumption Models - Traditional single-service models are evolving to meet the diverse and personalized needs of young consumers, leading to the emergence of hybrid service formats like "KTV + foot massage" [4] - Online and offline integration is becoming crucial, with brands like LANN collaborating with Meituan to enhance customer experience through cross-industry partnerships [4][6] - Female consumers, particularly young women, are increasingly focused on wellness benefits such as sleep improvement and emotional relief, driving market segmentation and service upgrades [4] Group 3: Digital Transformation in the Industry - Over 40% of female users choose to book wellness services online, highlighting the importance of digital platforms in consumer decision-making [6] - The trend towards purchasing service packages instead of large upfront payments reflects a shift towards more flexible consumption patterns among young people [6] - The industry is expected to see significant growth, with projections indicating that the massage and foot therapy market will exceed 730 billion by 2026, with online penetration surpassing 45% [7] Group 4: Future Industry Trends - The future of the wellness industry will be characterized by increased online engagement, standardized service protocols, and diversified offerings that cater to social experiences [7][8] - Smaller, niche brands can thrive by providing unique value propositions and focusing on specialized wellness services [8] - The rise of the wellness industry is a response to the pressures of modern life and reflects broader trends in consumer behavior and service innovation [8]

揉曲池穴：位于肘横纹外侧端，屈肘时凹陷处。用拇指按压曲池穴，揉动2分钟。 "谷雨时节湿气较重，容易导致脾胃功能减弱，出现食欲不振、腹胀、疲倦等症状。"季伟表示，该时 节，人们的饮食应以清淡为主，避免过于辛辣、油腻的食物，多吃健脾祛湿的食物，如薏米、红豆、山 药、茯苓、芡实、冬瓜等，还可以喝一些祛湿茶，如陈皮茯苓茶、薏米红豆茶等，帮助身体排湿。 谷雨过后，气温逐渐攀升，早晚温差也变得显著。尽管季节尚未完全转换，但许多人已经换上了轻薄的 夏装。季伟指出，此举可能会让身体暴露于风邪、湿气和寒气的侵袭之下，尤其是裸露的部位，容易导 致气血瘀滞和疼痛。其中，颈背痛是最常见的表现，中医称之为"项痹"，主要症状包括颈部疼痛、活动 受限、四肢麻木、眩晕和头痛等。 "项痹的发生与多种因素相关，如年老体衰、慢性劳损、感受风寒或跌打损伤等。"季伟介绍，中医将其 分为五种证型——风寒湿阻型、气滞血瘀型、痰湿阻络型、肝肾不足型和气血亏虚型。其中，风寒湿阻 型和气滞血瘀型是两种最常见的类型。风寒湿阻型以颈肩上肢酸痛麻木为主，同时伴有头部沉紧感、颈 部僵硬、活动不便、恶寒畏风等表现，舌体呈淡红色，苔薄白或白腻，脉弦紧；气滞血瘀型主要表现为 ...