Group 1 - The core viewpoint of the article highlights the rapid growth of Mexico's medical tourism industry, particularly in cosmetic surgery, attracting a significant number of international patients from North America and Europe [1][2] - According to ISAPS, Mexico ranks second globally in the proportion of foreign cosmetic surgery patients, accounting for 35.1%, following Colombia [1] - In 2024, Mexico is expected to receive 1.4 million international patients, generating revenue of up to $8 billion, with cosmetic surgery services making up 40% of this revenue [1] Group 2 - The surge in medical tourism is largely driven by social media, with influencers sharing their experiences, significantly increasing visibility and interest in cosmetic procedures [1] - Mexico's medical aesthetic market is attractive due to its cost-effectiveness, with services offered at one-third the price of similar procedures in the United States [2] - Despite the market's growth, concerns about risks and irregularities have emerged, including the closure of 97 illegal clinics by health authorities in the past three years, with 48 located in Mexico City [2]

Core Viewpoint - The beauty and cosmetic surgery market is expanding due to the increasing demand for "self-care consumption," despite ongoing issues with pricing irregularities in the industry [1][2]. Group 1: Regulatory Developments - The National Healthcare Security Administration has issued a "Guideline for the Pricing of Cosmetic Surgery Medical Services (Trial)," establishing 101 cosmetic surgery projects to standardize pricing and regulate medical institutions' pricing behavior [1][3]. - The guideline does not change the market-adjusted pricing management method but aims to unify pricing items and promote a more transparent and orderly market environment [1]. Group 2: Project Classification and Pricing - The guideline provides detailed classifications for cosmetic surgery projects, such as subdividing lip enhancement into various categories like "red lip" and "lip pearl" [2]. - For well-known projects like hair transplantation, the guideline introduces a "taxi-style pricing scheme," where pricing is based on the number of units beyond a basic charge [2]. Group 3: Industry Impact and Future Directions - The measures are expected to help consumers understand the essence of the technology through project names and address the confusion of "same name, different price" and "same price, different quality" among medical institutions [2]. - The guideline allows qualified medical institutions to set additional and expanded items conditionally, which can facilitate the introduction of new technologies and materials into services [2].

Core Points - The National Healthcare Security Administration (NHSA) has released a guideline for the pricing of cosmetic surgery services, aiming to standardize and regulate the pricing of cosmetic procedures [1][2] - The guideline includes 101 cosmetic surgery projects, such as injection fees, rhinoplasty fees, and fat transfer fees, with a focus on clear and understandable naming conventions for services [1][3] - The guideline introduces a policy for additional charges for revision surgeries, recognizing the increased technical demands and time required for such procedures [2] Group 1 - The guideline standardizes the naming of cosmetic surgery services, making it easier for patients to understand the procedures and associated costs [1][3] - It includes new pricing projects for "reduction tension suturing" and "incision cosmetic modification," encouraging medical institutions to minimize scar formation through advanced techniques [3] - Most of the cosmetic procedures outlined in the guideline are not covered by health insurance and are considered out-of-pocket expenses, allowing medical institutions to set their own pricing [3] Group 2 - The guideline addresses the issue of varying quality among medical institutions in the cosmetic surgery field, which can lead to unsatisfactory results for patients [2] - It emphasizes the importance of transparency and fairness in pricing, encouraging institutions to publicly disclose their pricing structures [3] - The NHSA aims to guide provincial healthcare authorities to adopt the guidelines and assist qualified medical institutions in setting reasonable prices based on quality and service [3]