Core Viewpoint - Reliable Co. reported a net profit attributable to shareholders of 28 million in H1 2025, representing a 22% year-on-year increase, with Q2 net profit reaching 10 million, up 98% year-on-year [1] Company Performance - The company focuses on the healthcare industry, transitioning from OEM for leading global firms in Japan and the US to developing its own brand business, becoming a leader in the domestic adult incontinence care sector [1] - According to Euromonitor data, the company has maintained the number one market share in the domestic adult incontinence field for several consecutive years, demonstrating significant brand effect [1] Product Development - Continuous investment in R&D has allowed the company to establish a rich product lineup with excellent product structure and promising market prospects in its own brand sector [1] - The company is optimizing its product structure and increasing R&D and marketing efforts for mid-to-high-end products to meet the evolving consumer preferences [1] Market Strategy - The company is focusing on the mid-to-severe incontinence market while also addressing the rising consumer awareness among the mild incontinence demographic [1] - New products specifically designed for Asian women, such as invisible absorbent pads and travel pants for mild incontinence, as well as professional absorbent pads for men, have been launched to further expand the product range and drive the development of its own brand business [1] Investment Outlook - Based on the performance in H1 2025, and considering the company's ongoing expansion of its product matrix and optimization of product structure, profitability is steadily improving, maintaining a "buy" rating [1]

Investment Rating - The investment rating for the company is "Buy" with a 6-month outlook maintained [5]. Core Insights - The company has established itself as a leader in the domestic adult incontinence market, holding the number one market share for several consecutive years, supported by strong brand recognition [2]. - The company is expanding its product categories and optimizing its product structure to meet the evolving consumer demands, particularly focusing on mid-to-high-end products [3]. - The financial performance for the first half of 2025 shows a revenue of 550 million with a year-on-year growth of 5%, and a net profit of 28 million, reflecting a 22% increase [1][4]. Financial Performance Summary - For Q2 2025, the company reported revenue of 270 million, a 13% increase year-on-year, and a net profit of 10 million, which is a 98% increase [1]. - The revenue breakdown for H1 2025 includes adult incontinence products at 290 million (5% growth), baby care products at 210 million (6% growth), and pet hygiene products at 34 million (1% decline) [1]. - The adjusted profit forecast for 2025-2027 estimates net profits of 36 million, 43 million, and 50 million respectively, reflecting a steady growth trajectory [4]. Product Development and Market Strategy - The company is focusing on product innovation to address user pain points, such as odor control and breathability, thereby creating a differentiated competitive advantage [2]. - New product launches include discreet absorbent pads designed for Asian women and specialized men's absorbent products, expanding the product line further [3]. - The company aims to leverage its strong brand effect and cost leadership by enhancing its supply chain and product offerings [2].

Core Insights - The adult incontinence care industry in China is experiencing growth driven by an aging population and the "silver economy" becoming a national strategy [1][7] - Reliable Co., Ltd. (301009.SZ) reported a resilient performance in its latest semi-annual report for 2025, with revenue of 549 million yuan, a year-on-year increase of 5.39%, and a net profit of 28 million yuan, up 21.81% [1][2] Financial Performance - In the first half of 2025, the company achieved a significant increase in operating cash flow, reaching 41 million yuan, a year-on-year growth of 157.71% [1] - The second quarter saw a revenue increase of 12.98% and a net profit surge of 98.42%, indicating improved profitability and operational quality [1] Business Growth Drivers - The adult incontinence care products generated revenue of 287 million yuan, with a gross margin of 24.46%, reflecting a 3.65 percentage point increase year-on-year [2] - The growth is attributed to both market expansion and the company's ongoing product structure upgrades, with a rising proportion of mid-to-high-end products [2] Market Expansion Strategy - The company employs a dual strategy of "own brand + ODM" to enhance its market penetration and channel control, focusing on both e-commerce and offline specialized channels [2][3] - Reliable Co. is actively innovating and building its brand around different user groups and scenarios, enhancing brand recognition and loyalty [3] Innovation and Technology - The adult incontinence care market in China has a penetration rate of less than 10%, indicating significant growth potential compared to mature markets [4] - The company is increasing R&D investments to develop innovative products that meet diverse consumer needs, establishing a technological barrier through differentiated product features [4] Strategic Positioning - Since its strategic shift in 2008, Reliable Co. has transformed from a baby diaper OEM to a provider of proprietary brands and professional solutions, demonstrating foresight in addressing aging trends and market gaps [5] - Despite competitive pressures, the company achieved a net profit growth of 21.81%, driven by innovative product development and effective cost control measures [5][6] Future Outlook - With over 300 million people aged 60 and above in China, the adult incontinence care sector is poised for substantial growth, potentially reaching a market size of hundreds of billions [7] - Reliable Co. aims to become a world-class leader in the health care industry, leveraging its brand strength, innovation capabilities, and robust supply chain management [7]