桌上的礼物拿在手里很轻，分量却很重。 一张特制的纸，纤维里硬生生压进了 1 克真黄金，上面印着一行字，致敬对面坐着的人：中国最著名的 失败者。 送礼的是刘靖康，影石 Insta360 那个 90 后创始人。 前阵子刚带公司去科创板敲钟，还得瑟地举着全景相机抢镜；收礼的是罗永浩，70 后老炮，为了还 债，这几年在直播间和脱口秀里没少折腾。 乍一看，这像「新贵」致敬「老炮」的商业互吹现场；但把4 小时的马拉松对谈看完，智远认为，这像 两个异类」的久别重逢。 他俩骨子里是一路人，如果不搞点出格的事儿，就浑身难受的「攻击型人格」；在这个越来越精密、大 家都谨小慎微不敢犯错的商业世界里，一家公司到底要怎么保持那种野生、粗砺，甚至带点鲁莽的创造 力？ 答案或许藏在影石最新的 Slogan 里：Think Bold（敢想/大胆思考）。 01 大多数人看刘靖康，看到的是一个标准的「别人家的孩子」：名校出身、技术大牛、30 岁出头身价百 亿。 在罗永浩眼里，这哥们儿身上最值钱的是那股「不惹点事就不舒服」的劲儿，这种劲儿，在那个年纪通 常被称为「得瑟」。 把时间倒回 2012 年，南京大学校园里，刘靖康绝对是个让老师头疼的刺头。 ...

Core Insights - Chinese companies are undergoing a paradigm shift from "selling products" to "building brands," with the global Generation Z (born 1997-2012) being the key audience in this transformation [1][4]. Group 1: Generation Z and Consumer Trends - Generation Z currently accounts for approximately 25% of the global population, with disposable income projected to reach $9.8 trillion by 2025 and exceed $12.6 trillion by 2030 [2][5]. - This demographic is reshaping consumption rules and shows a unique openness towards Chinese brands, despite being generally cautious about cross-border brands [2][5]. - The preference for Chinese brands among Generation Z is a critical opportunity for Chinese companies to penetrate international markets [5][9]. Group 2: Brand Development and Social Media - Successful Chinese brands like SHEIN, Insta360, and Anker have established strong brand presence overseas, transitioning from being "seen" to being "loved" [3][10]. - Social media platforms such as Snapchat, TikTok, and Instagram are becoming the main battleground for brand recognition, with a high engagement rate among Generation Z [3][10]. - The rise of SHEIN is attributed to its effective use of social media and collaborations with influencers, which allowed it to gain traction at a low cost [10]. Group 3: Challenges and Strategies - Chinese companies face the challenge of moving beyond traditional sales channels and integrating into the brand narratives that resonate with younger consumers [4][12]. - The shift in advertising budget allocation from performance-driven to brand-building strategies indicates a growing recognition of the importance of emotional connections with consumers [14]. - Localization remains a significant challenge, as brands must adapt to cultural nuances and consumer preferences in different regions [11][12].