Core Insights - The consumer electronics industry is experiencing a surge in new product launches, particularly in AI glasses, with a notable increase in domestic supply chain localization and accelerated commercialization [1][2] - The Wind data indicates a 6.67% increase in the consumer electronics industry concept index over 13 trading days since June 23 [1] - Analysts predict a faster pace of global consumer electronics industry upgrades and highlight investment opportunities in the segmented supply chain [1] New Product Launches - AI glasses are driving innovation in the smart wearable device sector, with major tech companies and startups launching new products [1][2] - Meta has introduced two AI glasses products, including a collaboration with EssilorLuxottica, reflecting its commitment to the AI glasses market [1] - Xiaomi has unveiled its first AI glasses featuring a 12 million pixel camera and various interactive capabilities [2] - RayNeo has launched multiple new products, including the RayNeo X3 Pro AR glasses and the RayNeo V3 Slim AI shooting glasses [2] Positive Performance of Industry Chain Companies - Several listed companies in the consumer electronics supply chain have reported positive earnings forecasts for the first half of 2025 [2] - Industrial Fulian expects a net profit of 11.96 billion to 12.16 billion yuan, a year-on-year increase of 36.84% to 39.12% [2] - Rockchip anticipates a revenue of approximately 2.05 billion yuan, with a year-on-year growth of around 64% [2] - Espressif Systems projects a revenue of 1.22 billion to 1.25 billion yuan, with a year-on-year increase of 33% to 36% [2] Market Growth Projections - According to IDC, the global smart eyewear market shipped 1.487 million units in Q1 2025, a year-on-year increase of 82.3% [3] - The global smart eyewear market is expected to reach 14.518 million units in 2025, with a year-on-year growth of 42.5% [3] - In China, the smart eyewear market shipped 494,000 units in Q1 2025, a year-on-year increase of 116.1% [3] - The Chinese smart eyewear market is projected to reach 2.907 million units in 2025, with a year-on-year growth of 121.1% [3] Investment Opportunities in the Industry Chain - With the anticipated increase in AI glasses shipments, institutions are optimistic about investment opportunities in the related supply chain [3][4] - Analysts believe that 2025 will be a significant year for the concentrated release of smart glasses, which may accelerate technological maturity and cost reduction in the supply chain [3][4] - The AI glasses market is seen as a promising area for investment, driven by the dual forces of policy and AI technology [3][4]

编者荐语： 合作单位之一敬请大家深圳参会！可以在后台向我们报名 AI产品榜 . AI产品榜 aicpb.com 按月发布AI产品榜单。AI产品榜大会，是你必参的会。 发起人：李榜主 wx：QBB2378 Ai产品榜之周年大会 抽奖奖品 以下文章来源于AI产品榜 ，作者李榜主 | | AI产品榜创始人 学傍王 | | --- | --- | | | 2025全球AI产品趋势洞察 | | | 深圳国家高技术产业创新中心 | | | 数字经济研究所所长 邵哲文 | | | 浪潮之巅:2025全球AI黄金赛道 | | | 雷鸟创新 创始人兼CEO 李宏伟 | | | 交互·硬件·生态 Al时代穿戴设备的进化之路 | | | 万兴科技创始人 董事长 吴太兵 | | | 创意产业的Al进化论 从工具赋能到生态共赢 | | 11:00 | 大会合影 | | 11:10 | 第一轮抽奖 | | 11:20 | 圆桌对话: | | | Al软件:解密Al+Z世代全球化 | | | 流量密码从"卖工具"到"卖结果" | | | 主持:创投十问 创始人 梦雯 | | | 嘉宾：Co-Founder/CTO@OpenArtAl 乔顺 ...

Group 1 - The 2025 Shenzhen International Optical Expo opened on June 25, attracting over 200 exhibitors from more than 20 countries and over 30,000 professional visitors [1] - The exhibition covers an area of 15,000 square meters and is divided into nine themed zones, showcasing the entire industry chain [1] - The event features a special exhibition on the 45-year development history of the Longgang eyewear industry, highlighting its evolution from traditional to smart eyewear [1] Group 2 - Lohas Group showcased its first mass-produced AI smart glasses, "Paipai Mirror A1," which integrates multiple functions such as photography, video recording, and translation [2] - RayNeo, a leading AR brand, presented new AR glasses that achieved a market share of 52% during the recent "618" sales event [2] - The 2025 Shenzhen International Eyewear Design Competition announced its winners, aiming to discover and cultivate outstanding eyewear design talent [2] Group 3 - Shenzhen's eyewear industry has developed a complete industrial chain and rich resources over 40 years, actively embracing technological innovation for smart transformation [3]

行 业 及 产 业 轻工制造/ 文娱用品 2025 年 06 月 25 日 AI、AR 眼镜多点开花，传统眼镜 赛道的蝶变 行 业 研 究 / 行 业 深 相关研究 《明月镜片（301101）点评：2025 年品 牌盛典点评：打造眼健康产业生态，持续 发力离焦镜、AI 眼镜高潜赛道》 2025/06/18 《康耐特光学（02276）点评：2024 年报 点评：收入增长稳健，产品结构升级带动 盈利持续改善，XR 业务进展顺利、空间广 阔》 2025/04/09 《智能交互时代已来，百镜大战如火如荼 ——AI 眼镜行业深度（XR 系列深度之 九） 》 2024/12/31 证券分析师 屠亦婷 A0230512080003 tuyt@swsresearch.com 杨海晏 A0230518070003 yanghy@swsresearch.com 张海涛 A0230524080003 zhanght@swsresearch.com 联系人 张海涛 (8621)23297818× zhanght@swsresearch.com 看好 ——智能眼镜行业深度报告之二 智能眼镜：Ai、AR 眼镜形态多点开花，具备全新智能穿 ...

本文字数：966，阅读时长大约2分钟 作者 | 第一财经 王珍 今年"6.18"大促落幕。据京东6月19日发布的XR和智能眼镜战报，今年"6.18"其AI智能眼镜成交量同比 增长7倍，AR眼镜用户数同比增长70%；XR设备销售额前六个品牌为PICO、雷鸟、XREAL、VITURE、 Rokid、INAIR；智能眼镜销售额前六个品牌为雷鸟、INMO、星纪魅族、界环、李未可、玄景。 从京东商城的智能眼镜销量数据看，年初被炒得火热的"百镜大战"尚未在"6.18"期间真正打响，一些畅 销产品的销量是以千计算，而非以万计算，市场销量倍增但总体规模不大；在智能眼镜头部品牌的销量 中，功能相对简单的投屏类、音频拍摄类眼镜仍是主力，AI+AR眼镜的销量还在缓慢爬升中。 记者注意到，雷鸟5月28日发布的X系列AR眼镜，采用了全彩Micro LED等新技术，但京东的数据显示过 去15日销量有限。 2025.06. 20 另据京东智能眼镜热卖榜，1989元的雷鸟V3 AI拍摄眼镜、8999元的雷鸟X3 概念AI眼镜、3649元的 INMO AR翻译眼镜排名靠前。其中，雷鸟X3 15日售出超200件。 雷鸟创新6月19日发布的战报显 ...

本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 据 IPO早知道消息， 雷鸟创新 日前 发布 2025年618战报，根据京东商智、天猫生意参谋数据， 2025年618全周期，雷鸟创新市场占有率 为 52%，销量同期增长3.36倍，是京东+天猫XR行业双 平台销量冠军，位居中国市场第一 。 具体到不同产品上，雷鸟 Air 3s Pro新品口袋电视 获 XR设备双平台销量Top1，雷鸟X3 Pro旗舰 波导眼镜 获 全彩波导眼镜双平台销量 Top1，雷鸟V3系列AI拍摄眼镜 获 智能眼镜双平台销量 Top1。 京东+天猫XR行业双平台销量冠军。 WALLA TIAN 销量冠军 618 销量 3.36 是去年同期 每卖出两副眼镜 就有一副来自雷鸟 RayNeo Air 3s 系列 □袋电视 XR 设备销量 据央视财经稍早前报道， 受益于 AI大模型与AR技术的加速融合，智能眼镜市场销售持续火爆，某 电商平台成交量同比增长超8倍，预计2025年中国智能眼镜出货量将突破275万台，同比增长 107%，行业正步入规模化落地的关键阶段。 作为业内唯一采用三线布局的整机品牌，雷鸟创新 ...

Core Insights - The sales volume of some popular products is measured in thousands rather than tens of thousands, indicating a significant increase in market sales but a relatively small overall scale [1] - During the "6.18" shopping festival, AI smart glasses saw a 7-fold increase in transaction volume year-on-year, while AR glasses user numbers grew by 70% [3] - Leading brands in XR device sales include PICO, 雷鸟 (Thunderbird), XREAL, VITURE, Rokid, and INAIR, while the top brands for smart glasses are 雷鸟, INMO, 星纪魅族, 界环, 李未可, and 玄景 [3] - Despite the hype around the "百镜大战" (Hundred Glasses Battle), actual sales during "6.18" were modest, with some best-selling products selling in the thousands rather than tens of thousands [3] - The majority of sales in the smart glasses segment are still driven by simpler products like projection and audio recording glasses, while AI+AR glasses are experiencing slow growth [3][5] Sales Performance - 雷鸟 Air smart glasses ranked first in the 500-8000 yuan XR device sales list, selling over 5,000 units during "6.18" [4] - XREAL One AR glasses ranked second, with over 1,000 units sold during the same period [4] - 雷鸟 V3 AI recording glasses and 雷鸟 X3 concept AI glasses also ranked highly, with 雷鸟 X3 selling over 200 units on June 15 [5] - 雷鸟's sales during "6.18" were 3.36 times higher than the same period last year, capturing a market share of 52% [5] Market Trends - The sales of smart glasses from leading brands like 雷鸟 have doubled, with significant sales still coming from projection and audio recording glasses priced below 2,000 yuan [5] - Higher-priced AR glasses (9,000-10,000 yuan) face purchasing pressure from ordinary consumers, with buyers primarily being technology enthusiasts [5] - The chairman of 潮电智库 (Chao Dian Zhi Ku) predicts that the true "百镜大战" may occur in the second half of the year as more new smart glasses products are launched [6]

尤其是Meta、谷歌等科技巨头纷纷转入AR赛道，甚至将功能更简单的AI眼镜卖爆后，苹果是否会在今年进入这一赛道"重写规则"，就成了大家都很关注 的话题。 这其中，猜测最多的是——苹果可能要发它的AR眼镜。 这样的猜测并非空穴来风。 就在WWDC 2025之前，大家都在猜测，今年的one more thing会是什么？ 毕竟，在这场发布会之前，苹果已经亮相的Vision Pro市场反响不及预期，而关于苹果AR眼镜的专利已经频频曝光。 不过，事实是，一如既往拖延的苹果，不出意外的再次没有迎合大家的希望。 在WWDC 2025上，苹果不仅没有发布AR眼镜，甚至这次我们连one more thing也没能看到。 倒是Meta和谷歌，以及正在崛起的中国厂商，将今年的AR和AI眼镜浪潮，推向了高潮。 01 谷歌的AR彩蛋 虽然今年的苹果WWDC没什么新意，但与之相隔不到一个月的谷歌I/O 2025，官方不仅高度重视XR眼镜，还让谷歌嫡子Android在谷歌I/O上为XR让了 路。 不可否认，Gemini是谷歌I/O 2025的重头戏，但谷歌CEO劈柴（Pichai）依然带着几位核心老将在今年I/O大会上强调了三项XR重要 ...

AR眼镜行业是我国战略新兴产业体系的重要分支，也是数字经济领域的重要组成部分。我国国民经济"十三五"规划便提出"大力推进虚拟现实等新兴前沿领域创新和产业化"，而到了"十四五"规 深入剖析中国AR眼镜产业链，上游(核心技术研发与零部件供应)、中游(设备制造与集成)、下游(应用场景与生态服务)三大环节：上游的核心技术研发包括交互技术(手势识别、语音控制)、计 目前，中国逐步突破光波导技术难题，光波导技术具有轻薄、高透光率等优势，能够显著提升AR眼镜的佩戴舒适度和显示效果。同时，通过与AI技术的深度融合，AR眼镜具备了更强大的智能交 而且完善的供应链体系使得企业能够快速响应市场需求，降低成本，提高产品竞争力。凭借这些优势，中国AR眼镜企业快速占领了消费级市场，赢得了消费者的认可和信赖。 从市场数据来看，中国AR眼镜市场呈现出强劲的增长态势。根据IDC中国数据，2023年中国AR市场出货量达到26.1万台，其中分体式AR出货23万台，一体式AR出货3.1万台。而到了2024年， 根据前瞻产业研究院发布的《2025-2030年中国增强现实（AR）行业发展前景预测与投资战略规划分析报告》，整理出我国AR眼镜行业十大代表性 ...

Investment Rating - The report assigns an investment rating of "Positive" for the industry, indicating an expected overall return exceeding the benchmark index by more than 10% [5]. Core Insights - The launch of the Thunder X3 Pro signifies a technological breakthrough in the AR industry, with advancements in optical solutions and a lightweight design that may push the consumer AR market towards an "ecological critical point" [2][30]. - The X3 Pro features a full-color optical engine capable of producing 16.7 million colors and achieving peak brightness of 6000 nits, addressing outdoor visibility challenges and enhancing user experience [2][20]. - The device's weight of only 76g, a 36% reduction from its predecessor, positions it close to the weight of regular eyeglasses, redefining comfort in AR wearables [3][15]. - The multi-modal interaction system allows for seamless user engagement through voice commands, touch controls, and gesture recognition, significantly lowering the learning curve for new users [4][24]. Summary by Sections Optical Innovations - The X3 Pro utilizes a 0.36cc full-color Micro-LED optical engine and etched waveguide technology, achieving a peak brightness of 6000 nits, which ensures clear visibility even in bright outdoor conditions [2][20][23]. - The combination of these technologies reduces rainbow artifacts by 95%, enhancing display purity and clarity [23]. Lightweight Design - The device's construction employs aerospace-grade magnesium-aluminum alloy and titanium alloy, resulting in a 40% weight reduction while increasing strength by 30% compared to nylon [3][15]. - The ergonomic design minimizes pressure on the face, making it suitable for prolonged use in various scenarios [3][15]. Interaction System - The integration of the Qualcomm Snapdragon AR1 Gen1 chip enables advanced interaction capabilities, including voice wake-up and touch controls, facilitating a user-friendly experience [4][24]. - The device supports Bluetooth connectivity with smartphones and smartwatches, expanding its functionality and user engagement [25]. Market Positioning - The pricing strategy for the Thunder X3 Pro aims to cater to a diverse consumer base, with various models designed to meet different needs, thereby enhancing market competitiveness [26]. - The report suggests that the advancements in the X3 Pro could set new standards in the AR industry, prompting competitors to innovate in materials and technology [27][29].