文|有风 编辑|有风 2026年1月5日，雷鸟创新宣布完成C轮超10亿元融资。 这次融资有个特别之处，中国移动和中国联通这两大巨头竟然首次同时给一家AR眼镜公司投了钱。 这事儿在行业里引起不小震动，今天就来聊聊雷鸟创新是怎么走到这一步的，顺便看看AR行业到底有 啥前景。 故事的主角，得从创始人李宏伟说起。 跨界学霸的"不务正业"之路 李宏伟这人挺有意思，本科学的是北航工商管理，偏偏对计算机技术着了迷。 按说学管理的搞代码有点不搭界，但他硬是凭着兴趣自学，后来还以专业第一的成绩考进北大计算机系 读研究生。 在北大期间，他参与了中国自主处理器的研发，这段经历让他对硬件技术有了不一样的理解。 离开校园后，李宏伟的职业轨迹同样不走寻常路。 直到2017年加入TCL集团，担任雷鸟科技CEO，这才算真正找到了发力点。 2021年，李宏伟在深圳创立雷鸟创新。 要说这公司能起来，TCL的支持功不可没。 作为重要股东，TCL不仅给钱给资源，连创始人李东生都亲自下场投资，这可是他四十年来第一次个人 投资别家公司。 有了这样的背书，雷鸟创新起点就比别人高不少。 "珠峰战略"下的产品突围战 公司成立第二年，雷鸟创新就搞出了大动静。 ...

1月5日，雷鸟创新（RayNeo）宣布近期完成新一轮超 10 亿元融资。与雷鸟过往的融资不同，本轮投资方中罕见出现中国移动、中国联通两大运营商身 影，这也是中国主流运营商首次战略投资智能眼镜赛道企业。 考虑到中国的运营商并非财务型投资者，所以本次融资不仅是为智能眼镜赛道注入一剂强心针，更印证了运营商与智能眼镜厂商已经取得共识：智能眼镜 将成为下一代消费级计算中心。 实际上，如果说之前"智能眼镜的iPhone时刻"是一种猜想，那么从2026年开始，这已经是处于进行时——CES 2026期间，雷鸟创新展示了首款eSIM AR 智 能眼镜——X3 Pro Project eSIM，这意味着智能眼镜很可能在2026年会补上通信这最后一块拼图，成为新的独立终端，这是之前智能音箱、智能手表都没 有实现的科技创新，十多年来科媒体一直追问的"下一代计算终端"已经柳暗花明。 运营商重仓下注，绝非偶然。只不过，在万亿新赛道开启，消费电子即将再次迎来划时代产品的时刻，一个问题与这次融资一起出现于行业视野：运营商 首次投资智能眼镜，为何选择成立仅4年的雷鸟创新？ 这个问题的背后，涵盖了这个诞生于2010年代初，长期产品缺共识、商业反 ...

将投中网设为"星标⭐"，第一时间收获最新推送 卖出数十万台AR眼镜。 | 作者丨 鲁智高 | 编辑丨 王庆武 | | --- | --- | | 来源丨 投中网 | | 在火热的 AR 领域，一家深圳公司短时间内获得众多关注。 2026 年 1 月 5 日，雷鸟创新宣布新一轮融资正式完成，由中国移动、中国联通旗下基金联合投资。不久前，这家公司还宣 布获得中信金石旗下茅台金石、金石成长等基金领投的融资。 上述融资完成也意味着，雷鸟创新在中信金石和中国移动、中国联通等投资方的支持下， C 轮融资金额超 10 亿元，正加速 迈向独角兽阵营。中国移动和中国联通的入局，标志着中国主流运营商首次共同投资智能眼镜赛道，表明 AR 终端正式进入国 家通信基础设施战略视野。 "本轮资金将主要用于 AI+AR 技术研发。"据雷鸟创新创始人兼 CEO 李宏伟透露，雷鸟创新的下一轮融资也将在 2026 年年 初完成，"我们在 CES 2026 期间会展示首款 eSIM AR 眼镜，这款产品采用双目全彩显示方案、内置 eSIM 模块，能展示 智能眼镜的完整形态。" 这番判断背后，源于李宏伟在互联网和科技行业的丰富经历。本科从北京航空航 ...

Core Viewpoint - The article discusses the rapid development and adoption of AI glasses, highlighting the innovations by Thunderbird Innovation in Shenzhen, which is positioning itself as a leader in the AI glasses market. The advancements in technology are transforming how humans interact with the digital world, making once sci-fi scenarios a reality [1][6]. Group 1: Product Development - Thunderbird Innovation has developed the world's smallest mass-produced color MicroLED AR glasses, the Thunderbird X3 Pro, which signifies Shenzhen's ambition to become the "first city of global AI glasses" [1][6]. - The transition from bulky "helmet-style" devices to lightweight, everyday glasses has been achieved through innovations in MicroLED and optical waveguide technologies, allowing for improved display precision while reducing size [4][5]. - The Thunderbird Air 4 series, launched recently, is notable for being the first smart glasses to support HDR10 display, weighing only 76 grams, and is seen as a breakthrough product for consumer-level AR glasses [6][10]. Group 2: Industry Ecosystem - Shenzhen provides a conducive environment for the AI glasses industry due to its mature mobile communication and smart wearable sectors, along with a robust supply chain that supports technology development and manufacturing [9][10]. - The establishment of the Shenzhen AI Glasses Industry Alliance, with Thunderbird as a founding member, aims to enhance collaboration among industry players, facilitating product development and market entry [11][13]. - The local government's support, including significant funding for smart wearable projects, has accelerated the growth of the AI glasses sector, with policies aimed at fostering innovation and development [10][11]. Group 3: Market Outlook - The global smart glasses market is projected to see significant growth, with an expected shipment of 4.065 million units in the first half of 2025, marking a 64.2% year-on-year increase [15]. - The Chinese market is anticipated to have a compound annual growth rate of 55.6% over the next five years, leading global growth in the sector [15]. - Innovations in interaction methods, such as eye-tracking technology and gesture recognition, are expected to drive mainstream adoption of AI glasses, integrating them into everyday life [15][16].

Core Viewpoint - The smart glasses market is experiencing significant changes, with increased competition from both established tech giants and emerging startups, particularly in the AR and AI segments [2][8]. Company Summary - Thunderbird Innovation, a startup focused on AR glasses, has completed its third round of financing in six months, indicating a strong demand for funding [3][4]. - The company has developed the Thunderbird X2, the world's first dual-lens full-color MicroLED waveguide AR glasses, showcasing its technological innovation [6][7]. - Despite being a leader in the AR glasses market, Thunderbird Innovation faces intense competition from major players like Xiaomi and Huawei, who are focusing on AI glasses [11][19]. Industry Summary - The global smart glasses market is projected to reach 14.518 million units by 2025, with the Chinese market expected to hit 2.907 million units, reflecting year-on-year growth of 42.5% and 121.1% respectively [8]. - AI glasses are gaining traction, with a significant increase in their market share, accounting for 78% of total shipments in the first half of 2025, up from 46% the previous year [12]. - The competitive landscape is shifting, with companies that possess large models, AI application entry points, and hardware ecosystems likely to gain an advantage [19][20].

Core Viewpoint - The AI glasses industry is on the verge of a significant breakthrough, potentially marking the next "iPhone moment" in technology, where AI glasses could redefine user interaction with the world and enhance daily life experiences [2][5]. AI Glasses Definition and Classification - AI glasses are innovative wearable devices that integrate artificial intelligence with traditional eyewear, enhancing functionality and practicality. They can be categorized into five types based on integrated technologies, each serving different user needs and improving efficiency or experience [6][8]. Market Growth and Projections - The global shipment of AI glasses is expected to reach 20 million units by 2028, driven by rapid advancements in AI and AR technologies. The market is anticipated to see explosive growth starting in 2025, particularly in China, where the AI glasses market is projected to grow significantly [14][19]. Industry Landscape and Key Players - Major companies are entering the AI glasses market, focusing on integrating AI models with AR technology to create lightweight and versatile products. Notable brands include Bose, Huawei, and Meta, each offering various AI glasses tailored to different functionalities [19][21][23]. Consumer Awareness and Market Potential - Consumer awareness of AI glasses is growing, with 61% of surveyed individuals either having purchased or planning to buy smart glasses. The acceptance of AI features in glasses is notably high, with a significant portion of consumers willing to invest in these products [31][33]. User Preferences and Purchase Behavior - Users show a strong preference for mid-range priced AI glasses, with a willingness to pay slightly above budget for desirable features. The primary factors influencing purchase decisions include functionality, design, and the completeness of the product ecosystem [37][39]. Supply Chain and Technological Advancements - The AI glasses market is experiencing a shift towards domestic production and technological innovation, with over 60% of core components being sourced locally. This trend is expected to enhance product availability and reduce costs, making AI glasses more accessible to consumers [45][46]. Retail Strategies and Consumer Experience - Effective retail strategies, including experiential marketing and online-offline integration, are crucial for driving sales in the AI glasses market. The focus is on creating engaging consumer experiences that facilitate product understanding and encourage purchases [48][50].

Core Viewpoint - The AI glasses industry is on the verge of a significant breakthrough, potentially marking the next "iPhone moment" in technology, where AI glasses could redefine user interaction with the world and enhance daily life experiences [2][5]. AI Glasses Definition and Classification - AI glasses are innovative wearable devices that integrate artificial intelligence with traditional eyewear, enhancing functionality and practicality. They can be categorized into five types based on integrated technologies, each serving different user needs and improving efficiency and experience [6][8][10][12]. Market Growth and Projections - The global shipment of AI glasses is expected to reach 20 million units by 2028, driven by rapid advancements in AI and AR technologies. The market is anticipated to see explosive growth starting in 2025, with significant contributions from various brands entering the AI glasses sector [14][19]. Industry Landscape and Key Players - Major companies are entering the AI glasses market, focusing on integrating AI models with AR technology to create lightweight and versatile products. Notable players include Bose, Huawei, and Meta, each offering distinct AI glasses tailored for different applications [19][20][22][23]. Consumer Awareness and Market Potential - Consumer awareness of AI glasses is growing, with 61% of surveyed individuals either having purchased or planning to purchase smart glasses. The acceptance of AI functionality in glasses is notably high, with a preference for products priced between 2000-3000 RMB [27][30][32]. User Preferences and Purchase Behavior - Users show a strong interest in AI glasses, particularly in mid-range price products. Functionality, comfort, and multi-modal communication are key factors influencing purchasing decisions. Users are also inclined towards products that offer a seamless integration of various features [36][38][40]. Supply Chain and Technological Advancements - The AI glasses market is experiencing a shift towards domestic production and technological innovation, with over 60% of core components being sourced locally. This trend is expected to enhance product availability and affordability, making AI glasses more accessible to consumers [44][45]. Retail and Marketing Strategies - Effective retail strategies, including experiential marketing and online-offline integration, are crucial for driving sales in the AI glasses market. Companies are focusing on creating engaging customer experiences to facilitate product adoption [47][49].

Core Viewpoint - The article discusses the potential of AI glasses to become a transformative technology akin to the "iPhone moment," suggesting that they may redefine user interaction with the world and integrate seamlessly into daily life [2][3]. AI Glasses Definition and Classification - AI glasses are innovative wearable devices that integrate artificial intelligence with traditional eyewear, enhancing functionality and practicality [3]. - They can be categorized into five types based on integrated technologies or hardware, all aimed at improving user efficiency and experience [3]. Market Growth and Trends - The global shipment of AI glasses is projected to reach 20 million units by 2028, driven by rapid advancements in AI and AR technologies [9]. - In September 2023, Meta and Ray-Ban launched the Ray-Ban Meta AI smart glasses, achieving over 2 million units in sales, indicating a surge in the smart glasses market [9]. Industry Landscape - Various manufacturers are entering the AI glasses market, focusing on the deep integration of AI models and AR technology, leading to a diverse range of lightweight and multifunctional products [14]. - Major brands include Bose, Huawei, Xiaomi, and others, each offering distinct AI glasses products tailored to different user needs [15]. Consumer Insights - A significant portion of consumers (61%) have either purchased or plan to purchase smart glasses, with a notable preference for AI-enabled models [25]. - The price range of 2000-3000 RMB is widely accepted among consumers, reflecting a strong market foundation for AI glasses [25][28]. User Preferences and Concerns - Users prioritize functionality, comfort, and natural interaction when considering AI glasses, with audio playback, photography, and navigation being key features [32]. - Concerns regarding price, functionality, and privacy persist among potential buyers, indicating areas for improvement in product offerings [34]. Supply Chain and Technological Advancements - The AI glasses market is experiencing a shift from niche products to mainstream demand, driven by technological advancements and improved supply chain capabilities [42]. - Key developments include breakthroughs in hardware performance, increased localization of components, and the expansion of manufacturer ecosystems [42]. Retail and Marketing Strategies - Effective retail strategies emphasize experiential marketing and the integration of online and offline channels to enhance consumer engagement and drive sales [45]. - The focus on personalized services and customer experiences is crucial for converting interest into actual purchases [45]. Future Outlook - The AI glasses industry is expected to evolve towards greater technological innovation and functional integration, with a strong emphasis on user experience and ecosystem collaboration [47].

Core Insights - The AR glasses industry in China is experiencing rapid growth, with a complete ecosystem formed, including upstream technology development, midstream manufacturing, and downstream applications across various sectors [1][4][9] - The global AR glasses shipment is projected to reach 1.8 million units by 2027, with China's market expected to see significant growth, potentially reaching 5 million units by 2030 [3][24] - Major tech companies are increasingly investing in AR technology, positioning AR glasses as the next generation of personal computing devices following smartphones [4][16] Industry Overview - The AR glasses industry began with the launch of Google Glass in 2012, which opened the public's awareness of augmented reality technology despite initial market challenges [1] - China's AR glasses market is characterized by a dominance of startup companies, with the top four firms (XREAL, Thunderbird Innovation, Rokid, and INMO) holding over 80% of the market share [9][21] - The industry is supported by local government initiatives to attract businesses and create a competitive ecosystem, as seen in regions like Shanghai and Pudong New District [4][8] Company Highlights - Thunderbird Innovation, established in December 2021, is a leading player in the AR glasses market, known for its self-developed optical solutions and the launch of the world's first dual-eye full-color MicroLED waveguide AR glasses [11][14] - Rokid, another significant player, has demonstrated the potential of AR devices in government settings, showcasing its Rokid glasses during a government conference [1][9] - The competitive advantage of Chinese companies lies in their ability to meet local demand, with products tailored for specific industries such as manufacturing and tourism [8][9] Market Dynamics - The consumer segment for AR glasses is primarily driven by entertainment, with 43.4% of users purchasing for gaming and immersive experiences [19] - The overall AR market is still predominantly B2B, with enterprise solutions accounting for 80% of the market, while consumer applications are expected to grow significantly in the coming years [21][24] - The AR glasses market is projected to see a compound annual growth rate (CAGR) of 37.7% from 2023 to 2027, indicating strong future growth potential [24]

Core Viewpoint - The AI glasses industry is on the verge of a significant breakthrough, potentially marking the next "iPhone moment" in technology, where AI glasses could transform daily life and communication [2][3]. Industry Overview - AI glasses are innovative wearable devices that integrate artificial intelligence with traditional eyewear, enhancing functionality and practicality [3]. - The global shipment of AI glasses is projected to reach 20 million units by 2028, driven by rapid advancements in AI and AR technologies [9]. Market Dynamics - The AI glasses market is experiencing explosive growth, with major brands entering the space and pushing for deeper integration of AI models and AR technology [14]. - As of September 2023, Meta and Ray-Ban's collaboration has resulted in over 2 million units sold, indicating a strong market interest [9]. Consumer Insights - A significant portion of consumers (61%) have either purchased or plan to purchase smart glasses, with a notable preference for AI-enabled products [25][28]. - The price range of 2000-3000 RMB is widely accepted by consumers, aligning with their monthly income levels [25][28]. User Preferences - Functionality is the primary consideration for consumers when purchasing AI glasses, with a focus on audio playback, photography, AI interaction, and navigation features [32]. - Users show a strong interest in mid-range priced products, often willing to exceed their budget for enhanced features [27][28]. Competitive Landscape - Major players in the AI glasses market include companies like Bose, Huawei, and Rokid, each offering unique products that cater to different consumer needs [15][16][19]. - The industry is characterized by a diverse range of products, including AI audio glasses, AI display glasses (AI+AR), and AI photography glasses [15][16]. Technological Advancements - The industry is witnessing significant technological breakthroughs, including improved hardware performance, local AI functionality, and enhanced user experience through lightweight designs and extended battery life [42]. - The integration of AI capabilities is expected to transition AI glasses from niche products to mainstream necessities [42][43]. Retail and Marketing Strategies - The retail landscape for AI glasses is evolving, with a focus on experiential marketing and the integration of online and offline sales channels [45]. - Consumer engagement through social media and experiential marketing is crucial for driving awareness and sales in the AI glasses market [23][45].