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消费新观察|“露营经济”频“出圈” 消费能量持续释放
Yang Guang Wang· 2025-05-21 01:24
远离城市喧嚣,拥抱大自然的勃勃生机。在张英杰看来,这就是"露营经济"迅速打开消费市场的原因。"以前,我们觉得有些风景是过眼云烟,现在反而会 倍加珍惜。在这样的背景下,大家想在周末或是闲暇之余,完成一次'城市逃离'。我认为,这对现代人释放焦虑,非常重要。"张英杰说。 轻旅行、重体验,营地所提供的多元化消费场景不仅受到广大川渝地区游客的追捧,更吸引了来自北京、上海、武汉等外地游客纷至沓来,"露营经济"带来 的消费能量还在持续释放。 "我们是第一次带小朋友来抓螃蟹,最开始把螃蟹抓起来的时候,小朋友很惊讶,知道小螃蟹原来长这样,他非常开心。我觉得这趟露营之旅很值。"一位游 客告诉记者。 游客们正在营地里吃烧烤(央广网记者 昌思荣 摄) 游客带着小朋友们在河里捉小乌龟、小螃蟹(央广网见习记者 唐诗敏 摄) 央广网成都5月20日消息(记者 王颖 昌思荣 见习记者 唐诗敏)近日,记者从成都市区驾车一个多小时,来到位于崇州市廖家镇高庆社区的"长河落日园"森 林营地,看看近期火爆"出圈"的"网红近郊游"究竟藏着怎样的"消费密码"。 青翠浓密的银杏树林,清澈见底的潺潺流水,还有遍布四周的天幕……记者刚走进营地,便感受到浓浓的乡野 ...
日均引客超百万 杭州乡村出“新”招分羹假日经济
Zhong Guo Xin Wen Wang· 2025-05-05 09:04
Core Insights - The article highlights the surge in rural tourism in Hangzhou during the "May Day" holiday, with traditional attractions also experiencing high visitor numbers [1][2][4] Group 1: Tourism Statistics - Hangzhou's rural tourism received an average of over 1 million visitors per day during the holiday, with a notable 50.29% year-on-year increase on May 4, totaling 1.0841 million visitors [1] - Last year, rural tourism in Hangzhou attracted 74.4 million visitors, generating total revenue of 8.227 billion yuan [5] - The government aims to achieve over 100 million visitors and 10 billion yuan in revenue from rural tourism this year [5] Group 2: New Tourism Activities - Various innovative cultural and recreational activities were launched, such as the "Strawberry Universe" event in Qingshan Village, which attracted around 3,000 visitors daily [1] - The "Hundred Villages, Ten Thousand Tents" event in Linping District offered diverse activities like camping, sports, and family-oriented events, enhancing the rural tourism experience [2] - The opening of the He Cai Aviation Flight Camp in Jian De provided new low-altitude tourism experiences, including flight training and aerial sightseeing [4] Group 3: Cultural Integration - Music events like the "Jingshan Flower Sea" concert and the "Thousand Mu Tea Garden" outdoor concert attracted younger audiences, blending rural settings with music [5] - The creation of new cultural IPs, such as the Ye Qianyu national comic IP in the ancient village of Huogang, has increased visitor interest and engagement [5]