【对接人员】：张 炜 【修订日期】：2025年12月 【注：内容省略，查看全文搜索智信中科研究网联系专员】 1.1 露营行业界定 1.1.1 露营的界定 1.1.2 露营行为特点 1.1.3 露营的模式分类 1.1.4 露营的主要设备 1.1.5 《国民经济行业分类与代码》中露营行业归属 1.2 露营专业术语说明 1.3 本报告研究范围界定说明 1.4 本报告数据来源及统计标准说明 1.4.1 本报告权威数据来源 1.4.2 本报告研究方法及统计标准说明 第2章：中国露营行业宏观环境分析（PEST） 2.1 中国露营行业政策（Policy）环境分析 2.1.1 中国露营行业监管体系及机构介绍 （1）中国露营行业主管部门 （2）中国露营行业自律组织 2.1.2 中国露营行业标准体系建设现状（国家/地方/行业/团体/企业标准） （1）中国露营标准体系建设 （2）中国露营现行标准汇总 （3）中国露营即将实施标准 （4）中国露营重点标准解读 2.1.3 国家层面露营行业政策规划汇总及解读（指导类/支持类/限制类） （1）国家层面露营行业政策汇总及解读 （2）国家层面露营行业规划汇总及解读 2.1.4 31省市露营行业 ...

不久前，宜兴市丁蜀镇莲花荡"遛遛岛"正式揭开面纱。这座专为市民打造的梦幻小岛，以"宠物友好"为 特色，已成为好友欢聚、宠物撒欢的户外露营天堂，更为小镇抢占"它经济"赛道开辟了新窗口。 如今的莲花荡，如蓝宝石般镶嵌在宜兴丁蜀镇的大地上。田野与村落相拥，如诗如画，鱼嬉草动，游过 的影子，是未写完的生态之诗。 "以前这里可不是这样，那时周围都是围网养殖、鱼塘和养殖场。多年前这里还没有路，全是烂泥塘， 下雨天到田里干活都是踩着泥浆过去，周围猪舍连片，环境脏乱不堪。"说起以前的莲花荡，周边农民 都有着这样的印象。莲花荡地处国考入湖河道乌溪港上游，距太湖直线距离不足3公里，曾因畜禽养 殖、围网养殖等问题，面临"环境脏乱不堪、猪舍连片"的困境，成为影响太湖水质的"隐患点"。 为切实解决群众"房前屋后"的突出生态环境问题，丁蜀镇在莲花荡先后实施了畜禽养殖整治、围网养殖 拆除及渔船集中整治、农业面源污染治理、秸秆的资源化利用、小流域整治等五大专项工程。同时，流 转核心区域千亩农田打造成生态农场，以实际行动回应群众沉甸甸的幸福期盼。 今年，丁蜀镇又投入4200万元建设乌溪港流域莲花荡生态缓冲区，通过692亩生态涵养区的水生动植物 ...

Core Viewpoint - The 2025 Hainan Automotive Ecological Camping Expo and Hainan Flower Island Camping Life Carnival is being held from November 8 to November 16, featuring a dual model of "exhibition + carnival" to stimulate consumer interest and promote the automotive and camping industries [1] Group 1: Event Overview - The event is taking place in Danzhou City at the Hainan Flower Island Resort, with a total duration of 9 days [1] - It includes 8 themed activities such as investment promotion, automotive culture, outdoor life, entertainment interaction, new product launches, and competitive events [1] Group 2: Exhibition Details - The expo covers an exhibition area of over 300,000 square meters, featuring more than 400 brands and over 2,000 vehicles on display [1] - There are over 10 specialized sections including automotive lifestyle, RV camping, low-altitude economy, Hainan duty-free, and pickup lifestyle [1] Group 3: Consumer Incentives - To boost consumer enthusiasm, the expo has introduced a special consumption coupon program totaling 4 million yuan, covering categories such as general and dining, with a maximum subsidy of 8,000 yuan [1] Group 4: Experience and Activities - The expo innovatively constructs a "land, sea, and air" three-dimensional experience space for participants [1] - Various events will be held during the expo, including the ADEX Land and Sea Carnival, Global Water Dance Mermaid Art Competition, Hainan Free Trade Port Cross-Border Consumption Ecological Conference, and the 2025 RV Tourism Conference opening ceremony [1]

Core Viewpoint - The 2025 Hainan Auto Ecological Camping Expo aims to create a high-end platform that integrates industry exhibition, cultural exchange, leisure tourism, and investment promotion, showcasing a new way of automotive camping life and injecting new vitality into the construction of Hainan Free Trade Port [1][5]. Group 1: Event Overview - The expo officially opened on November 8, 2025, in Hainan, featuring a theme of "People, Cars, Life, Camping Sharing" [1]. - Key leaders and representatives from various sectors attended the opening ceremony, marking the beginning of an event that combines automotive culture, camping lifestyle, and Hainan's unique tourism [2][5]. Group 2: Industry Insights - The Deputy Director of the Industry Promotion Department of the Ministry of Culture and Tourism highlighted that automotive ecological camping is a new hotspot in cultural tourism consumption, meeting the diverse leisure needs of the public and promoting deep integration between the cultural tourism and automotive industries [5][9]. - The President of the China Automobile Circulation Association emphasized that cars are no longer just transportation tools but also mobile spaces that embody lifestyles, with camping offering a close-to-nature experience that resonates with modern living [9][11]. Group 3: Event Highlights - The expo features an innovative "Automobile + Camping + N" model, covering over 20 sectors including camping equipment, smart RVs, low-altitude economy, and duty-free consumption, achieving full industry chain coverage [11][13]. - The event includes a variety of activities such as the 2025 Auto Brand Conference, Hainan Free Trade Port Cross-Border E-commerce Ecological Conference, and various interactive projects like sunset parties and off-road experiences, aiming to create a comprehensive automotive camping cultural feast [32][33]. Group 4: Investment Opportunities - The event serves as a platform for investment promotion, with local officials presenting the investment environment, industrial policies, and development opportunities in Danzhou, inviting enterprises to share in the benefits of the Free Trade Port construction [17][18]. - The expo's scale is unprecedented in Hainan's exhibition history, with over 400 brands and more than 2,000 vehicles showcased across an exhibition area exceeding 300,000 square meters [22][24].

Core Insights - The article discusses the significant changes in rainfall patterns in Northern China, particularly the northward shift of the "400mm precipitation line," which has led to increased rainfall and flooding risks for camping sites in the region [1][34]. Group 1: Climate Changes and Impacts - The "400mm precipitation line" has moved north, indicating a shift in rainfall distribution that has historically defined agricultural practices in the region [1]. - The rainy season in North China has notably extended, with 2022 experiencing a 53-day rainy season, significantly above the historical average [1]. - Cities like Beijing and Shijiazhuang, previously on the edge of the precipitation line, are now experiencing increased rainfall, leading to potential flooding [1]. Group 2: Camping Industry Vulnerabilities - Many camping site owners chose locations based on historical drought conditions, believing that low rainfall would minimize risks, but the changing climate has turned these assumptions on their head [9][34]. - The article highlights that many campsites are located in flood-prone areas, often without proper planning or consideration of environmental risks [8][34]. - The trend of selecting camping sites based on social media popularity rather than safety and environmental factors has led to dangerous situations for both operators and visitors [30][34]. Group 3: Safety and Management Issues - There is a lack of safety awareness among campsite operators and visitors, with many ignoring weather warnings and the inherent risks of their chosen locations [21][34]. - The article criticizes the camping industry for prioritizing aesthetics and social media appeal over safety measures and proper site management [30][34]. - The increasing frequency of flooding incidents at campsites indicates a systemic failure in risk assessment and management within the industry [20][34].

Core Insights - The transformation of Lujia Village from a traditional industrial base to a diversified economy focusing on wedding and tourism services is highlighted, showcasing a successful shift from reliance on high-pollution industries to sustainable, high-value sectors [5][6][10] Group 1: Economic Transformation - Lujia Village has shifted from a predominantly industrial economy (55% industrial, 40% agricultural, 5% service) to a more balanced structure with 70%-75% industrial focus on high-end manufacturing, 15%-20% in service sectors like wedding and tourism, and 5%-10% in agriculture [5] - The village has developed a wedding industry that includes five banquet hotels with 12 themed halls, accommodating nearly 400 wedding events annually, indicating a robust demand for wedding services [4][6] Group 2: Tourism and Recreational Development - The establishment of the Daoxiang Yuge Camping Base has attracted a stable customer base, with 60% of visitors being individual tourists and 40% group events, demonstrating the growing popularity of outdoor recreational activities [2][6] - The village is enhancing its tourism offerings by integrating outdoor weddings and camping experiences, aiming to create a comprehensive tourism package that appeals to families and young people [10] Group 3: Community and Employment Impact - The shift in industry has led to significant employment opportunities for local residents, with many villagers now working in the wedding and tourism sectors, reducing the need for out-migration for work [8][9] - The village's collective income has increased, allowing for improved social welfare programs, such as free medical care for seniors and monthly subsidies for elderly residents [9] Group 4: Future Development Plans - Future plans include the development of the Xiujing Fengqing Garden, with an investment of 150-200 million yuan, aimed at enhancing the village's appeal to tourists and promoting a slower, more immersive rural experience [10]

Core Insights - The article highlights the transformation of Lujia Village in Jinan's Zhangqiu District from a traditional industrial base to a diversified economy focused on wedding and tourism services, leveraging its agricultural foundation and proximity to historical sites [2][10]. Group 1: Economic Transformation - Lujia Village has shifted from high-energy industries like mold manufacturing and lime production, which constituted 55% of its economy, to high-end manufacturing and service sectors, with industrial enterprises now making up 70%-75% of the local economy [10]. - The village has developed a "celebration + cultural tourism" model, with wedding services and camping becoming significant economic drivers, contributing to a more balanced economic structure [10][12]. Group 2: Wedding and Tourism Services - The "Xiangfu Wedding Creative Center" offers comprehensive wedding planning services, including venue design and decoration, catering to the growing demand for affordable and diverse wedding options [4][7]. - The "Daoxiang Yuge Camping Base" has become a popular destination, attracting a mix of individual and group visitors, with a ticket price of 39.9 yuan per person, and offering various activities such as outdoor barbecues and movie nights [3][6]. Group 3: Community and Employment Impact - The transformation has led to a significant reduction in the outflow of young workers, with many now employed in local industries and services, creating a "home-based employment" cycle [12][13]. - The village's collective income has increased, allowing for improved welfare benefits for residents, including medical care for the elderly and financial subsidies [13]. Group 4: Future Development Plans - Future initiatives include enhancing the synergy between outdoor weddings, camping, and agricultural experiences, with plans to introduce wedding packages and improve job opportunities to attract returning young residents [12][14]. - A new investment of 150-200 million yuan is expected to develop the "Xiujiang Fengqing Garden," aimed at enhancing tourism and providing a more leisurely experience for visitors [14].

Core Viewpoint - Heilongjiang Province has introduced implementation opinions to expand the value realization paths of ecological products in river and lake construction, emphasizing protection and rational use while promoting ecological projects like cold-water fish farming and waterfront homestays [1] Group 1: Policy Implementation - The policy aims to accelerate the establishment of a sustainable value realization path for ecological products in rivers and lakes, led by the government with participation from enterprises and society [1] - It outlines three basic processes: information census, accounting assessment, and public trading of ecological product values [1] Group 2: Value Realization Paths - Four realization paths are defined: rights trading, ecological protection compensation, industrial integration, and collateral financing [1] - Five measures for promotion include application of accounting results, precise supply-demand matching, establishment of ecological benefit-oriented mechanisms, green financial support, and registration of water conservancy project rights [1] Group 3: Economic and Ecological Synergy - The initiative aims to create a virtuous cycle of "ecological governance - resource transformation - industrial development - ecological feedback," achieving a win-win situation for river and lake protection and socio-economic development [1]

Core Viewpoint - The article highlights the entrepreneurial journey of Zhu Yongsen, a Taiwanese expatriate in Huzhou, who has successfully adapted his business strategies over 15 years, evolving from food services to creative cultural industries, reflecting the dynamic opportunities in mainland China [1][3]. Group 1: Entrepreneurial Journey - Zhu Yongsen began his entrepreneurial path in Huzhou with a Taiwanese snack shop, "Big Face Fried Chicken," which quickly gained popularity due to the vibrant market environment [3]. - In response to increasing competition in the food industry, Zhu transitioned to establishing his own milk tea brand in 2015, which peaked with over 100 stores in the Yangtze River Delta region [3]. - Despite fluctuations in the milk tea market, Zhu maintained a strong belief in the vast potential of the mainland market [3]. Group 2: Family and Community Integration - Zhu has established a family in Huzhou, marrying a local woman and raising two daughters, which reflects his deep integration into the community [4]. - He views the development environment in mainland China as favorable for raising his children, expressing hope for their future [4]. Group 3: Business Evolution and Future Plans - In 2017, Zhu founded "Qingwu Family Farm," incorporating Taiwanese leisure and creative agricultural concepts, creating various small-scale attractions [5]. - Recently, he has pivoted towards the outdoor leisure economy by transforming abandoned structures into a popular camping site, "Xisai Starry Sky," which has become a new social media hotspot [5]. - Zhu aims to establish a cross-strait youth cultural and creative incubation base, recognizing a shift in the mainland tourism market towards personalized experiences and emotional value [5].

Group 1 - The 2025 Hainan Automotive Eco-Camping Expo and Haohai Island Camping Life Carnival aims to explore new tourism and cultural industries in Hainan Free Trade Port and upgrade the automotive camping industry [2] - The expo will take place from November 8 to 16, featuring over 200,000 square meters of exhibition space, attracting 201 participating companies and over 400 brands, with 2,025 vehicles on display, marking a historical high for Hainan exhibitions [2] - The expo includes diverse exhibition areas such as automotive camping, RV camping, low-altitude economy, and Hainan duty-free, covering over 20 thematic sections [2] Group 2 - Several companies have signed agreements to participate in the expo, including ADEX Asia Diving Expo and various leading RV manufacturers, indicating strong industry interest [3] - The RV market is experiencing rapid growth, with a reported 102% year-on-year increase in domestic RV sales from January to May 2025, totaling 48,000 units [4] - The expo is expected to drive local economic development and promote the integration of automotive and camping industries in Hainan, aligning with the region's goals for sustainable tourism [4]