同时，持续开展"购在青海 双节添彩""网上年货节"活动，联动电商平台、本地生活服务平台，发放消 费券、打造青海好物专场、线上年货大集等特色板块，不断丰富线上消费供给，拓展消费新空间。各市 州立足本地地域特色、民俗文化与消费实际，因地制宜推出一系列年味十足的主题促消费活动。 此外，省内重点商业综合体、步行街、商贸企业同步联动，推出形式多样、年味浓郁的主题营销活动， 营造红火热闹的消费氛围。王府井大象城以"幸福中国年"为主题，开展年货特惠、满额赠礼、品牌折扣 等让利活动；唐道637推出"萌趣动物城 唐道贺新岁"活动，营造欢乐祥和的节日氛围；吾悦广场推出非 遗社火表演、"吾悦有好戏"等沉浸式年味消费场景，吸引大量市民游客打卡消费；中石油推出"情暖回 家路 油礼贺新年"专项优惠，为群众返乡、节日出行提供实惠保障。全省各步行街客流旺盛，消费热度 持续攀升，省内重点监测商业步行街客流量同比增长11%，销售额同比增长6%。 据悉，省商务厅持续优化消费品以旧换新政策，加大补贴投放力度，统筹线上线下各类渠道优势，抓好 政策落地见效，充分满足节日期间群众多元化消费需求。加大青海家宴品牌推广力度，围绕春节团圆消 费场景，推出"青海 ...

Core Insights - The year 2025 marked significant advancements in Qinghai's commerce sector, achieving historical breakthroughs and enhancing public welfare [1] Group 1: Economic Performance - The total retail sales of social consumer goods reached 104.9 billion yuan, crossing the 100 billion yuan threshold for the first time, demonstrating the growing impact of consumption on economic growth [2] - The total import and export value reached 7.07 billion yuan, with a year-on-year growth of 17.6%, ranking fourth nationally; exports amounted to 6.19 billion yuan, up 41.9%, placing second in the country [2] - E-commerce flourished, with online retail sales hitting 15.55 billion yuan, a 30.6% increase, and the purchase-to-sale ratio improved from 6:1 to 4:1, indicating a shift from "buying more" to "selling better" [2] Group 2: Policy and Initiatives - The province implemented a comprehensive "old for new" consumption policy, securing 1.69 billion yuan in funding, benefiting over 1.52 million people, and stimulating consumption by 19.7 billion yuan [3] - Over 300 promotional activities were conducted, including the "Buy in Qinghai" campaign, supported by 57.57 million yuan in provincial funds [3] - The establishment of the "Business Biweekly Roundtable" mechanism aimed to enhance service efficiency and consumer engagement [3] Group 3: Trade and Investment - The export of lithium-ion batteries surged by 3.8 times, and Qinghai ranked first in the export of frozen trout [3] - The province added nine new trade partners, establishing trade relations with 122 countries and regions [3] - The actual use of foreign capital reached 27.73 million USD, with a 2.75-fold increase in contracted foreign investment [3] Group 4: Future Plans - In 2026, the focus will be on expanding and upgrading consumption, stabilizing and optimizing foreign trade, and enhancing investment cooperation [4] - Plans include conducting over 400 promotional activities, optimizing the "old for new" policy, and introducing more than 30 new stores [4] - The province aims to increase the number of enterprises with import and export performance to over 280, fostering high-quality foreign trade development [4]