中新网西安2月26日电(潘雨洁 梅镱泷)"此次活动通过'宴+演+品+链'一体化沉浸式体验，为消费者打 造'餐饮+商文旅'的创新宴、融合宴。"26日，青海省商务厅二级巡视员邵军告诉中新网记者。 2月26日至2月27日，"青海家宴遇见大明宫宴"活动在陕西西安大明宫宴举办。 "青海家宴"是青海重点打造的公共品牌，自2025年2月在香港首发以来，品牌足迹遍布港澳、京津冀、 长三角等区域，构建起全域推广格局，成为展示青海生态价值、推动消费升级的生动载体。 图为签约现场。潘雨洁 摄 "长安是唐蕃古道的起点，历史上就与青海地区有着密切的文化与商贸往来。"大明宫宴联合创始人、总 经理郑雪松表示，此次活动让高原游牧文化和纯净食材"遇见"唐宴，让藏族山歌与唐乐"和鸣"，通过跨 越千年的文化回响与体验引起市场和消费者的共鸣。 图为青海省玉树州杂多县歌舞演员带来藏族锅庄舞表演。潘雨洁 摄 宴席间，来自青海的祁连藏羊肉、雪域牦牛肉、龙羊峡虹鳟鱼、青稞糌粑等菜品简约精致上桌，成为盛 唐宴席的"高原点睛之笔"。 现场，青海绿色有机农畜及文创产品企业带来60余种特色产品，通过集中展示吸引消费者询问、体验。 青陕两地在活动中签署合约，推动"青 ...

同时，持续开展"购在青海 双节添彩""网上年货节"活动，联动电商平台、本地生活服务平台，发放消 费券、打造青海好物专场、线上年货大集等特色板块，不断丰富线上消费供给，拓展消费新空间。各市 州立足本地地域特色、民俗文化与消费实际，因地制宜推出一系列年味十足的主题促消费活动。 此外，省内重点商业综合体、步行街、商贸企业同步联动，推出形式多样、年味浓郁的主题营销活动， 营造红火热闹的消费氛围。王府井大象城以"幸福中国年"为主题，开展年货特惠、满额赠礼、品牌折扣 等让利活动；唐道637推出"萌趣动物城 唐道贺新岁"活动，营造欢乐祥和的节日氛围；吾悦广场推出非 遗社火表演、"吾悦有好戏"等沉浸式年味消费场景，吸引大量市民游客打卡消费；中石油推出"情暖回 家路 油礼贺新年"专项优惠，为群众返乡、节日出行提供实惠保障。全省各步行街客流旺盛，消费热度 持续攀升，省内重点监测商业步行街客流量同比增长11%，销售额同比增长6%。 据悉，省商务厅持续优化消费品以旧换新政策，加大补贴投放力度，统筹线上线下各类渠道优势，抓好 政策落地见效，充分满足节日期间群众多元化消费需求。加大青海家宴品牌推广力度，围绕春节团圆消 费场景，推出"青海 ...

2月16日，青海西宁，厨师制作的特色牦牛蹄菜品。作为特色美食IP，"青海家宴"于2025年2月在香港首 发，所需食材由青海农牧企业提供，香港企业研发打造，融合了高原纯净食材与港式百年技艺，深受民 众青睐。中新社记者 马铭言 摄 2月16日，青海西宁，厨师烹饪青海土火锅。作为特色美食IP，"青海家宴"于2025年2月在香港首发，所 需食材由青海农牧企业提供，香港企业研发打造，融合了高原纯净食材与港式百年技艺，深受民众青 睐。中新社记者 马铭言 摄 2月16日，青海西宁，厨师准备"青海家宴"年夜饭。作为特色美食IP，"青海家宴"于2025年2月在香港首 发，所需食材由青海农牧企业提供，香港企业研发打造，融合了高原纯净食材与港式百年技艺，深受民 众青睐。中新社记者 马铭言 摄 2月16日，青海西宁，厨师将产自青海龙羊峡的三文鱼做成刺身进行摆盘。作为特色美食IP，"青海家 宴"于2025年2月在香港首发，所需食材由青海农牧企业提供，香港企业研发打造，融合了高原纯净食材 与港式百年技艺，深受民众青睐。中新社记者 马铭言 摄 2月16日，青海西宁，厨师以高原冷凉蔬菜为食材制成的菜品。作为特色美食IP，"青海家宴"于202 ...

Core Viewpoint - The article highlights the rising popularity of the "Qinghai Family Feast" brand, which combines traditional Qinghai cuisine with innovative cooking techniques, attracting significant customer interest during the Chinese New Year celebrations [1][2]. Group 1: Restaurant Operations - The North City Banquet Restaurant in Xining, Qinghai, is experiencing high demand, with over 60 tables booked for New Year's Eve and an expected average of 50 tables daily during the holiday period [1]. - The restaurant has introduced various New Year's Eve meal packages to cater to the growing interest in the "Qinghai Family Feast" brand [1]. Group 2: Culinary Innovation - The "Qinghai Family Feast" is a culinary concept that originated from the display of organic ingredients from Qinghai in Hong Kong, emphasizing a blend of local highland ingredients and traditional Cantonese cooking techniques [2]. - The meal features a combination of traditional "Old Eight Plates" and lighter, modern dishes known as "New Qing Vegetables," showcasing local ingredients [2]. Group 3: Cultural Significance - The traditional "Old Eight Plates" includes dishes such as beef and lamb tendons, fried pastries, and home-style stews, with a history dating back over 1,400 years [2]. - The article emphasizes the nostalgic and familial aspects of the Qinghai Family Feast, as it brings together various ethnic ingredients and cooking techniques, creating a sense of reunion and warmth during the holiday [6]. Group 4: Signature Dishes - A standout dish, "Dragon Sheep Fishing," features a visually appealing presentation and incorporates high-quality organic ingredients from Qinghai, aiming for a healthy and low-oil dining experience [4]. - Other notable dishes include local green pepper stir-fried pork, wild vegetable dishes, and freshly fried river pork, all designed to evoke a sense of home and tradition [4][6].

Core Viewpoint - The Qinghai Provincial People's Congress is focusing on enhancing the quality of development in the cultural and tourism industry, emphasizing the importance of representative suggestions in driving local development and addressing public needs [4]. Group 1: Mechanism Improvement - The Provincial People's Congress is committed to strengthening the representative suggestion process by establishing a robust mechanism that ensures high-quality suggestions are prioritized and effectively managed [4][7]. - A new set of guidelines has been developed to enhance the connection between specialized committees and representatives, aiming to improve the flow of public opinion and the management of suggestions [4]. Group 2: Training and Capacity Building - The Provincial People's Congress has implemented a comprehensive training program for representatives, achieving nearly full coverage of grassroots training through both online and offline methods [5]. - Over 1,200 representatives have been trained, with specialized sessions focusing on high-quality suggestion development [5]. Group 3: Quality Control - A strict quality control mechanism has been established, ensuring that suggestions meet political, formatting, and content standards before they are processed [7]. - During the recent session, 335 suggestions were submitted, with 263 officially assigned for processing, reflecting a shift in focus towards modern industrial systems and improving the business environment [7]. Group 4: Supervision and Coordination - The Provincial People's Congress has enhanced its supervision of suggestion implementation, transitioning from addressing isolated issues to tackling broader systemic problems [8]. - A high-level oversight approach has been adopted, with provincial leaders actively involved in monitoring the progress of key suggestions [8]. Group 5: Effective Implementation - Various departments have recognized the importance of addressing representative suggestions as a key responsibility, leading to improved mechanisms for tracking and reporting on the status of suggestions [10]. - By the end of the last year, 263 suggestions had been completed, with a high satisfaction rate among representatives regarding the outcomes [11]. Group 6: Evaluation and Feedback - A three-tier evaluation system has been established to assess the effectiveness of suggestion handling, ensuring continuous improvement based on representative feedback [12]. - The selection of outstanding cases has been initiated to highlight high-quality suggestions and their successful implementation, enhancing the sense of responsibility among departments [12]. Group 7: Future Directions - The Provincial People's Congress aims to leverage the spirit of the 20th National Congress to further engage representatives in the modernization efforts of Qinghai, focusing on consolidating and expanding existing achievements [13].

Core Viewpoint - The Qinghai provincial commerce department aims to achieve substantial breakthroughs in 2026 by focusing on three dimensions: optimizing new growth, revitalizing existing resources, and nurturing new opportunities [1] Group 1: Key Goals - The core targets for 2026 include: - Social retail sales reaching 110 billion yuan - Foreign trade import and export growth exceeding 10% - Actual foreign investment growth around 2% - Online retail sales growth of approximately 5% - Addition of 60 new commercial enterprises with above-limit revenue - More than 30 enterprises with import and export performance [1][2] Group 2: Key Initiatives - Seven key initiatives will be emphasized: - Stimulating domestic demand and promoting the "Buy in Qinghai" brand with over 400 consumer promotion events planned - Strengthening the lithium battery, photovoltaic, and specialty agricultural and livestock product industry clusters while expanding markets in Belt and Road and RCEP member countries [2] - Deepening two-way investment by seizing foreign investment opportunities in manufacturing and guiding enterprises to "go global" [2] - Enhancing urban-rural circulation through the "Double Hundred Assistance for Enterprises and Convenience for the Public" initiative, improving logistics and cold chain facilities [2] - Building an open highland by enhancing the capabilities of the Xining Comprehensive Bonded Zone and cross-border e-commerce pilot zone [2] - Scientifically formulating the "14th Five-Year" business plan through comprehensive research and planning key measures [2] - Strengthening party leadership to ensure high-quality development in commerce through effective governance and organizational integrity [2]

Core Viewpoint - The "Qinghai Family Banquet" brand is emerging as a significant platform for showcasing Qinghai's green development achievements, integrating highland ecological ingredients and diverse culinary techniques to promote local agricultural products to broader markets [3][5][9]. Group 1: Brand Development and Market Expansion - The "Qinghai Family Banquet" has become a prominent name in Qinghai's consumer market, successfully hosting promotional events in major cities like Hong Kong, Beijing, and Shanghai since its debut [5][9]. - The brand aims to create a complete industrial chain, enhancing the value of local agricultural products and promoting Qinghai's ecological culture [5][9]. - The government is actively supporting the brand's development, with plans to deepen its construction and promote it through various channels, including digital platforms [4][7][9]. Group 2: Economic Impact and Consumer Engagement - The introduction of a 20.3 billion yuan subsidy for trade-in programs has stimulated 215 billion yuan in consumption, indicating a growing consumer vitality in the region [4]. - Events like the "Qinghai Family Banquet" have led to significant sales, with a single day of hot pot ingredient sales exceeding 200,000 yuan, showcasing the brand's potential to drive local economic growth [10]. - The brand is positioned to enhance the local tourism experience by integrating culinary offerings with scenic attractions, thereby attracting more visitors [6][9]. Group 3: Strategic Partnerships and Future Plans - Collaborations with platform enterprises are being explored to leverage digital tools for promoting Qinghai's unique culinary culture and enhancing brand visibility [7]. - The Qinghai government plans to implement a three-year action plan for the "Qinghai Family Banquet," focusing on seasonal themes and expanding its reach into various sectors and regions [10]. - The brand's strategy includes developing differentiated offerings based on local resources, aiming for a unique culinary identity for each county [9].

Core Viewpoint - Qinghai has launched an innovative multi-business model combining "Noodle + Cycling + Cultural Tourism" to enhance service consumption and promote high-quality economic development in the region [1][2] Group 1: Event Overview - The event titled "New Consumption Scene, New Beauty by the Lake" took place on September 2, 2025, at the Tongbao Mountain Camping Base in Haibei Tibetan Autonomous Prefecture [1] - Over 120 participants attended, including representatives from business departments in Shanghai, Shandong, Jiangsu, and local tourism and catering enterprises, as well as cycling enthusiasts [1] - Activities included a tasting of Qinghai family meals, the launch of multi-business consumption scenarios, and a cycling experience around the lake [1] Group 2: Industry Significance - The initiative aims to upgrade the traditional noodle industry into a multi-faceted business model, expanding value-added opportunities [2] - It promotes the integration of cultural tourism, transforming ecological advantages into economic benefits [2] - The project seeks to activate night and weekend economies, thereby increasing domestic demand [2] - It aims to create a differentiated service consumption brand, enhancing Qinghai's tourism appeal [2] - The experience gained from this initiative is expected to contribute to the nationwide upgrade of service consumption and drive innovation in consumption [2]

Core Insights - The "Qinghai Family Feast" brand is evolving into a significant cultural and economic initiative, integrating local cuisine with tourism and cultural heritage, marking a shift towards a more diversified and regional development strategy [7][17] - The initiative aims to transform Qinghai's unique organic ingredients into a high-end culinary experience, leveraging partnerships with established culinary entities like Hong Kong's Maxim's Group to enhance market penetration [8][10] - The project emphasizes the importance of ecological sustainability and cultural heritage, aiming to create a closed-loop industry model that connects ecological value, cultural transmission, and economic development [12][16] Industry Development - The "Qinghai Family Feast" brand is positioned as a key player in promoting Qinghai's organic agricultural products, with a focus on high-quality, locally sourced ingredients [12][19] - The initiative has led to the establishment of a standardized supply chain system, ensuring quality control and traceability of ingredients, which is crucial for building consumer trust and enhancing market competitiveness [12][18] - The brand's growth is supported by a series of promotional events and culinary showcases, which have successfully attracted attention from various regions, including Hong Kong, Beijing, and Shanghai, thereby expanding its market reach [11][17] Cultural Integration - The "Qinghai Family Feast" reflects the rich culinary heritage of Qinghai, incorporating diverse ethnic influences and traditional cooking techniques, which enhances its cultural appeal [13][14] - The initiative aims to modernize traditional dishes while preserving their cultural significance, making them more accessible and appealing to contemporary consumers [14][15] - The project promotes a narrative of cultural exchange and culinary innovation, positioning Qinghai as a bridge between local traditions and global culinary trends [8][19] Economic Impact - The initiative has demonstrated significant economic potential, with reported sales exceeding 200,000 yuan in a single day during promotional events, indicating strong market demand for Qinghai's culinary offerings [17] - The establishment of standards and certifications for Qinghai's agricultural products has led to increased export values, particularly in organic products, contributing to the region's economic growth [18][19] - The "Qinghai Family Feast" is seen as a catalyst for rural revitalization, linking culinary tourism with local economic development and enhancing the livelihoods of local farmers and producers [16][19]

Core Viewpoint - The event "Qinghai Family Feast" held in Gangcha County combines winter sports, New Year celebrations, sunrise blessings, and food tasting, showcasing the region's cultural and tourism potential [5][9]. Group 1: Event Highlights - The event features a unique cross-year celebration with electronic bonfires, ensuring safety while maintaining festive spirit, attracting over 400 participants [7]. - Visitors enjoy various activities including ice skating, snowman building, and a vibrant display of ice sculptures, creating a magical winter atmosphere [6][8]. - The first sunrise of the new year is celebrated with cheers as golden sunlight illuminates the snow-covered landscape, symbolizing hope and new beginnings [8]. Group 2: Culinary Experience - The event includes a highland-themed family feast, featuring local delicacies such as clear stewed yak meat and traditional dairy products, enhancing the cultural experience [9]. - The culinary offerings receive positive feedback from attendees, highlighting the quality and authenticity of the local cuisine [9]. - The event promotes the integration of cultural tourism and local industry, contributing to the high-quality development of the region [9].