交流推介会现场。 雪山下的铜火锅如何煮沸一个产业？ 在海拔3000米的祁连草原，阿咪东索雪山脚下，一口大铜锅正热气蒸腾，锅内翻滚着鲜嫩的祁连羊肉、醇香的祁连牦牛肉、风味独特的祁连黄菇……2025年 11月15日至16日，"青海家宴·饗在祁连"——祁连山下·阿咪东索暖火锅活动于此举办。这不仅是一场美食盛宴，更是"青海家宴"品牌首次深入县域的重要实 践，标志着"家宴+冰雪+文旅"融合模式的创新，也明确了海北藏族自治州祁连县以火锅为主打的家宴发展方向。 这场雪山下的烟火盛宴，是"青海家宴"产业革命的生动切片。今年初，"青海家宴"在青港经贸交流活动上一炮而红，逐步实现高端餐饮市场的突破。它依托 青海有机食材的绝对优势与多元文化的舌尖表达，从12道菜品延伸至六大菜系的系统梳理，不仅让高原绿色食材香飘远方，更让高原文化深入人心。这 场"烟火里的产业革命"，正完成从高原优质食材输出到文化赋能的转身。 一场家宴，承载的是烟火温情，更是地域文化的浓缩与产业升级的缩影。如今，"青海家宴"早已超越美食本身，正勾勒出一条"生态价值转化+文化传承创新 +产业闭环发展"的特色之路——它承载的已不仅是青海味道，更是一个省份通过美食与世界相 ...

齐声高歌。本报记者 董洁 摄 激昂的鼓点划破天空，一场别开生面的跨年狂欢正式开启。 家宴活动现场。 2026年1月1日，当第一缕晨光穿透云层，洒向冰封的青海湖，圣泉湾畔早已人头攒动。游客迎着寒风，静静等候着新年的第一缕日出。"出来了！出来 了！"伴随着欢呼声，金色的阳光刺破云层，为皑皑白雪镀上一层耀眼的金光，冰封的湖面在阳光下熠熠生辉，蓝冰与晨光交织出绝美的画卷。大家纷纷拿 出手机、相机，记录下这震撼人心的瞬间，心愿墙上很快便贴满书有新年期许的便签，"愿家人平安健康""愿刚察越来越好""愿高原生态永驻"，一句句质朴 的祝福，在晨光中格外温暖。 晨光里，祝福声中，更有浓浓家国情怀在冰雪间升腾。 "没有共产党就没有新中国……"嘹亮的红歌在冰雪天地间响起，现场所有人齐声高歌，激昂的旋律 回荡在圣泉湾上空。歌声里，有对峥嵘岁月的致敬，有对幸福生活的感恩，更有对未来的无限憧憬。红歌过后，瑞狮腾跃登场，扑跌、翻滚、登高，一系列 精彩的动作引得掌声雷动。15匹骏马昂首伫立，身上的马饰精雕细琢，刺绣、彩绘等工艺尽显高原非遗的独特魅力，游人纷纷驻足拍照，感受着马背民族的 豪迈与风情。 赏完美景，听完红歌，一场充满高原风味的家宴 ...

Core Insights - The event is not only a competition of dishes but also a cultural celebration, industry linkage, and brand enhancement, showcasing the cultural connotation and contemporary value of Qinghai family banquets [1] - The Qinghai Family Banquet competition took place in Huzhu Tu Autonomous County, gathering 8 representative teams from two cities and six states in the province, highlighting local specialty ingredients such as Tibetan sheep, yak, and salmon [3] - The competition featured a format of "presentation + debate + audience interaction," integrating ecological advantages of ingredients, cultural stories of dishes, and technological empowerment of the industry into a lively and humorous presentation style [5] Industry and Cultural Promotion - The event included a quiz segment where the organizers rewarded actively participating audience members with meal vouchers, enhancing the connection between the event and the public [7] - Audience members were not just spectators but also participants and judges, providing real market feedback through their applause and cheers, indicating a successful engagement with the local culinary culture [7] - Visitors expressed a desire to share the experience and promote Qinghai's green ecological dining philosophy, indicating potential for tourism and culinary interest in the region [7]

Group 1 - Qinghai Province showcased its unique service trade offerings, including the "Qinghai Family Banquet," at the China International Fair for Trade in Services, successfully signing contracts in nine project areas, establishing a solid foundation for expanding market space and deepening foreign cooperation [1][2] - The exhibition featured a 100-square-meter area with 14 service trade-related enterprises and 2 industry associations, employing a multi-dimensional presentation approach that included visual displays, video storytelling, physical exhibits, and interactive experiences to highlight Qinghai's service trade development achievements and potential [1] - The event resulted in the signing of cooperation agreements in tourism services, Tibetan medicine services, green organic agricultural and livestock product supply, and catering, with a total contract value exceeding 15 million yuan [1] Group 2 - The Qinghai Provincial Commerce Department plans to leverage the participation in the trade fair to enhance support for service trade enterprises, accelerate innovation, and cultivate a robust service trade market [2] - The focus will be on developing distinctive service trade brands that reflect Qinghai's unique ecological, resource, and cultural advantages, aiming to improve the influence and competitiveness of Qinghai's service trade [2] - The initiative is part of a broader strategy to assist the high-quality development of the province's open economy [2]

Core Insights - Qinghai's retail sales growth in the first seven months of 2025 reached 57.725 billion yuan, a year-on-year increase of 4.9%, surpassing the national growth rate for the first time since 2024 [2] - The monthly growth rate in July was 15.8%, marking a 19-month high, indicating a significant recovery in consumer spending [2] Group 1: Consumption Upgrade - The growth in Qinghai's retail sales reflects a structural upgrade in consumption, characterized by a shift towards higher quality and green products [3] - Retail sales of automobiles turned positive for the first time this year, increasing by 18%, while sales of high-efficiency home appliances and smart devices saw substantial growth, with increases of 62.4%, 69.4%, and 179.3% respectively [3] Group 2: Key Products and Enterprises - Retail sales of household appliances and audio-visual equipment grew by 45.8%, while overall retail sales in Qinghai increased by 7.8%, outpacing the national average of 5.1% [4] - The introduction of 12 LNG private enterprises in Haixi Mongolian and Tibetan Autonomous Prefecture led to a remarkable 273.9% increase in LNG retail sales [4] Group 3: Policy and Market Dynamics - Qinghai's consumption growth is driven by a combination of precise policy guidance, the monetization of unique resources, and the release of market vitality [6] - The provincial government has implemented a series of targeted policies, including a consumption promotion fund totaling 57.571 million yuan, to stimulate market activity [6] Group 4: Resource Utilization - Qinghai has transformed its cold climate disadvantage into a consumption advantage by developing cold-chain logistics and enhancing agricultural standards, leading to increased income for farmers [7] - The province has completed over 3,800 smart greenhouse renovations and established significant cold storage facilities, reducing post-harvest losses [7] Group 5: Lessons Learned - Qinghai's experience illustrates the importance of leveraging local resources for high-quality development, emphasizing that unique ecological advantages can drive economic value [8] - The province's approach to activating internal market potential through targeted policies has effectively addressed the challenges of underdeveloped regions [9]