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物流赛道,抖音出新招
3 6 Ke· 2025-08-16 08:07
Group 1 - Douyin is testing a new feature called "My Express" to facilitate users in tracking their express delivery information, currently in collaboration with Jitu Express [1][2] - The logistics sector is crucial for e-commerce platforms, directly impacting user experience and the integrity of the platform ecosystem [2] - Douyin has been exploring logistics for several years, with a strategic focus on e-commerce since 2018 [3] Group 2 - Douyin's e-commerce GMV has shown significant growth, reaching approximately 7.3 trillion, 14 trillion, 27 trillion, and 35 trillion yuan from 2021 to 2024 [4] - Douyin has not built an independent logistics system but collaborates with various express companies for logistics operations [6] - Previous logistics services like "Yin Zun Da" and "Yin Xu Da" were tested to address delivery issues, with the latter covering over 200 cities before being discontinued [7][9] Group 3 - Douyin's logistics strategy reflects a balance between light asset expansion and heavy experience demands, avoiding the pitfalls of self-built logistics systems [10][12] - The company faces challenges in maintaining control over service quality when relying on third-party logistics providers [15] - The testing of "My Express" represents Douyin's ongoing exploration of logistics cooperation and experience optimization, aiming to enhance its ecosystem [16]