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专访路易达孚北亚区CEO:坚定与中国市场共成长的信心
Core Insights - The China International Supply Chain Promotion Expo serves as a vital platform for companies to showcase innovations and deepen collaborations within the supply chain [1][2][3] - The expo emphasizes the importance of maintaining a stable and open global supply chain network, aligning with the strategic goals of companies like Louis Dreyfus [2][3] Company Overview - Louis Dreyfus Company, established in 1851 and headquartered in Rotterdam, operates across various sectors including coffee, cotton, grains, and logistics [1] - The company has been engaged in the Chinese market since 1973, being the first foreign wholly-owned trading company in agricultural products [1][6] Market Trends - There is a significant increase in demand for high-quality protein in China, with per capita meat consumption rising from 26.7 kg in 2017 to 39.8 kg in 2023 [4][5] - The growing middle class and diverse consumer preferences in China present new opportunities for companies to expand into higher value-added product areas [4][5] Strategic Initiatives - Louis Dreyfus is focusing on enhancing its core trading capabilities in China, particularly in corn trading and expanding feed protein production [4][5] - The company is investing in new processing facilities globally, including in Canada and Eastern Europe, to strengthen its supply chain resilience [4][5] Sustainability Efforts - The company is committed to sustainable agricultural practices, aiming for zero deforestation and zero conversion of primary vegetation in its supply chain by 2025 [9][10] - Louis Dreyfus has expanded its satellite monitoring to cover 80% of high-risk areas in its global supply chain to ensure responsible sourcing [9][10] Local Development - The establishment of the Qingdao Food Technology Industrial Center marks a significant milestone for Louis Dreyfus in enhancing its local operations and supporting the transformation of China's agricultural and food industry [8] - The center is expected to produce 1.5 million tons of feed protein, 370,000 tons of refined oil, and 15,000 tons of phospholipids annually [8] Collaboration and Innovation - The company is actively engaging with local partners to promote sustainable logistics and innovative agricultural practices, contributing to China's green economic transition [11] - Louis Dreyfus has set clear emission reduction targets, aiming for a 33.6% decrease in scope 1 and 2 emissions by 2030 compared to 2022 levels [10][11]