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“双11”临近 广州多个跨境电商进出口现场迎来进口高峰
Zhong Guo Xin Wen Wang· 2025-11-08 13:48
Core Insights - The upcoming "Double 11" shopping festival has led to a surge in cross-border e-commerce activities in China, particularly in Guangzhou, where customs clearance for imported goods is at a peak [1][2] Group 1: Cross-Border E-commerce Trends - Major e-commerce platforms in China are entering a sales frenzy ahead of "Double 11," with significant increases in the volume of imported goods being processed [1] - The Nansha Customs has reported an average of over 200,000 cross-border e-commerce clearance lists per day, with a total of over 4.2 million lists and a value of 1.82 billion yuan from October 20 to November 6 [1] - The Guangzhou Baiyun Airport Customs has also seen a peak in cross-border e-commerce imports, with a single day reaching 36,000 clearance lists, a more than 50% increase compared to normal [2] Group 2: Operational Enhancements - Companies are focusing on faster customs clearance and lower costs during the promotional season, with some reporting a 20% increase in package dispatch efficiency compared to the previous year [1] - Customs authorities have extended working hours and increased manpower to ensure rapid clearance of imported goods, enhancing operational capacity by adding two dedicated sorting lines [2] - The total value of cross-border e-commerce direct purchase imports at Guangzhou Baiyun Airport Customs reached over 470 million yuan from October 21 to November 6, with a year-on-year growth of 6% [2]
Shein 怎么做第二条增长曲线?
晚点LatePost· 2025-01-24 15:02
Shein 正快速学习如何建立好一套规则,让平台商家也赚到钱。 文丨陈晶 如果只通过跨境卖衣服,Shein 的增长潜力无法充分释放:小单快反下,大件重货受限、消费者更多元的 需求没法满足、商家的多样化需求同样需要满足。 2020 年开始,多品类、本地化成了 Shein 的核心战略,Shein 在过去 4 年摸索出了三种平台化模式:代运 营赋能模式,由平台协助定价、营销、履约等环节;自主运营模式,商家自主定价并在海外本土履约,平 台仅协助运营;半托管模式,由平台协助定价,但商家可自主选品上架与海外本土履约。目前,前两种模 式占平台销售额的大部分,接下来,半托管模式将是 Shein 在平台化的重点发力方向。 我们了解到,平台业务在 2024 年底的大促期间,一些重点品类同比去年销售额增幅超 160%,去年下半 年,平台半托管业务在内部受到的关注度和重要性提升,据悉,在 2024 年黑五期间,在服饰、鞋类、家 居、美妆等多个品类中,数千家半托管店铺销售额翻倍。 Shein 也许可以像发展自营品牌一样,慢慢搭建供应商体系,但竞争加剧加快了 Shein 的平台化进程, 2022 年非服饰品类在 Shein 总营收中占比 ...