Core Viewpoint - The article highlights a shift in consumer behavior towards valuing quality and price-performance ratio over merely seeking the lowest prices, with platforms like Taobao Guohuo Yanquan leading this transformation [5][8]. Group 1: Consumer Insights - Consumers are increasingly prioritizing quality and emotional satisfaction in their purchases, moving away from the mindset of extreme price sensitivity [5][21]. - The experience of a consumer, Lin Hao, illustrates this trend, as he finds satisfaction in a high-quality product that meets both price and quality expectations [3][41]. - The demand for quality products is reflected in the frustrations consumers express about low-quality, low-priced goods that fail to meet their needs [21][28]. Group 2: Business Model and Strategies - Taobao Guohuo Yanquan is redefining the concept of "high price-performance lifestyle" by connecting quality manufacturing with consumer markets [7][9]. - The platform employs a "semi-managed model" that allows merchants to list products without the need for store setup, thus reducing operational costs and increasing efficiency [10][11]. - During the 618 shopping festival, the platform implemented significant cost-reduction policies for merchants, including a commission return of up to 80% and direct consumer subsidies [13][15]. Group 3: Performance Metrics - The platform saw a doubling of GMV during the 618 period, with over 40 industrial belts experiencing more than tenfold growth in GMV [17][37]. - The integration of data-driven mechanisms for product development has led to a 40% reduction in new product development cycles and a significant increase in sales for participating merchants [16][20]. - The platform's marketing strategies resulted in a substantial increase in the number of million-level products and merchants, indicating a thriving ecosystem [19][37]. Group 4: Trust and Quality Assurance - Taobao Guohuo Yanquan emphasizes trust through rigorous product selection and certification processes, ensuring that all products meet high standards [33][35]. - The platform's commitment to quality is reinforced by a "double-track certification" system that includes thorough inspections and third-party testing [35][41]. - Consumer testimonials highlight the reliability and quality assurance provided by the platform, fostering a strong sense of trust among users [39][41].

Core Viewpoint - The Print On Demand (POD) model is emerging as a new trend in China's cross-border e-commerce, allowing sellers to produce goods only after receiving orders, thus minimizing inventory risks and providing customized experiences for consumers [1][2]. Group 1: POD Model Overview - The POD model enables sellers to respond precisely to unique orders, eliminating the need for bulk production and inventory accumulation [1]. - Companies like Xiamen Fingerprint Technology Co., Ltd. have established POD factories in regions like North America and Europe, allowing for local production and faster shipping [2]. - Approximately 95% of orders can be shipped within 24 hours of being placed, significantly enhancing logistics efficiency [2]. Group 2: Market Trends and Growth - The POD sector has gained traction at the China (Xiamen) International Cross-Border E-Commerce Expo, with numerous POD companies participating [2][3]. - Major platforms such as Amazon and Temu are increasingly directing traffic towards POD categories, indicating a growing market demand [2]. - The year 2025 is anticipated to be a pivotal year for the growth of cross-border e-commerce, particularly for semi-managed models that allow sellers to adapt quickly to market changes [2]. Group 3: Regional Insights - Fujian province is identified as a key hub for POD production, contributing to 80% of global POD output [3]. - The integration of digital tools and flexible supply chain models is reshaping traditional production methods in the cross-border e-commerce sector [3]. - Cross-border e-commerce is viewed as a crucial driver for industrial upgrading, facilitating a complete reconstruction of the product design, manufacturing, and marketing processes [3].

Core Insights - The article emphasizes the rapid growth of China's cross-border e-commerce, which has become a key driver for optimizing export structures and enhancing the quality of foreign trade [10][7][19] - The cross-border e-commerce SaaS market is highlighted as a solution for overseas sellers facing challenges such as geopolitical tensions and diverse e-commerce platforms [1][29] Group 1: Global Economic Context - Global consumption is recovering, but the pace varies by region, with future growth relying on structural reforms and policy stability [2] - Between 2020 and 2024, global e-commerce is expected to grow at a compound annual growth rate (CAGR) of 9.8%, with emerging markets driving the majority of this growth [5][4] - China's export trade is projected to maintain a CAGR of approximately 9.2% from 2020 to 2024, with ASEAN becoming China's largest trading partner [7][21] Group 2: Cross-Border E-Commerce Growth - China's cross-border e-commerce exports are expected to grow at a CAGR of 17.0% from 2020 to 2024, increasing its share of total exports from 26.0% to 35.3% [10] - The article notes that by 2024, over 900,000 new sellers are expected to join Amazon, with Chinese sellers accounting for over 50% of top sellers [15][13] Group 3: E-Commerce Platforms and Seller Dynamics - Amazon remains the dominant platform for Chinese sellers, with significant market penetration in the U.S. and Mexico [15] - Emerging platforms like TikTok Shop and Temu are gaining traction, offering tailored services that leverage China's supply chain advantages [18][16] Group 4: ERP Systems in Cross-Border E-Commerce - ERP systems are positioned as the "operational brain" for cross-border sellers, facilitating comprehensive management across various business functions [29][31] - Different types of sellers have distinct ERP needs based on their operational characteristics, with factory sellers requiring efficient production coordination and trade sellers focusing on rapid SKU response [36][34] Group 5: Challenges and Opportunities - The article discusses the need for sellers to adapt to changing U.S.-China trade policies, emphasizing the importance of agile supply chain management [19][23] - The rise of AI applications in cross-border e-commerce is highlighted, with potential to enhance decision-making and operational efficiency across multiple business areas [25][26] Group 6: Future Trends in Cross-Border E-Commerce - The "bonded + ERP" regulatory model is seen as a way to enhance customs efficiency and facilitate trade [48] - The shift towards semi-managed models is expected to drive the development of overseas warehouses and WMS systems, improving logistics efficiency [50]

Core Insights - In 2024, China's cross-border e-commerce achieved a remarkable total import and export value of 2.63 trillion yuan, marking a 1 trillion yuan increase from 2020, with exports accounting for over 74% [1][3] - The evolution of cross-border e-commerce reflects a significant shift in global trade dynamics, transitioning from "buying overseas" to "selling Chinese manufacturing" [1][3] Group 1: Market Dynamics - One in three cross-border packages originates from China, with Southeast Asia emerging as a new growth area [3] - In the first half of 2024, exports to the U.S. accounted for 34.2%, while exports to the UK, Germany, and France were 8.1%, 6.2%, and 4.5% respectively [3] - Platforms like Temu and AliExpress are gaining traction, with Temu becoming the most downloaded app among Korean adults in 2024 [3] Group 2: Supply Chain and Logistics - The cross-border e-commerce model has evolved from merely transferring excess domestic capacity to a more complex ecosystem involving platforms, supply chains, and logistics [5] - China's comprehensive industrial system and flexible supply chain network are reshaping global trade, with 165 cross-border e-commerce pilot zones established nationwide [5] - Innovations in logistics, such as the "land-sea linkage" model, are significantly reducing transit times and enhancing efficiency [6] Group 3: Policy and Regulatory Changes - The General Administration of Customs has introduced measures to streamline cross-border e-commerce, including eliminating redundant registrations and simplifying procedures [7][9] - New policies allow for faster customs clearance and improved return processes, enhancing the operational capabilities of tech companies [10][11] Group 4: Challenges and Adaptations - The U.S. tariff policies pose significant challenges for Chinese cross-border e-commerce, compelling sellers to adapt to a rapidly changing environment [11][13] - The end of the "small exemption" era forces sellers to confront cost restructuring and value reassessment, leading to the emergence of semi-managed models to mitigate tariff impacts [13][14] - Companies are shifting focus from cost-driven strategies to value-driven approaches, with initiatives to support domestic market expansion amid export pressures [15][16] Group 5: Future Outlook - The transition from "supply chain output" to "brand value output" is essential for Chinese companies to thrive in the evolving landscape [16] - The current challenges may serve as a catalyst for high-quality development, emphasizing the need for innovation and brand differentiation [16][17]

Core Viewpoint - The article discusses the evolving strategies of Temu in response to changing market conditions and regulatory pressures, particularly focusing on its transition from a fully managed (全托管) model to a semi-managed (半托管) model, and the implications for cross-border e-commerce efficiency and competitiveness [3][10][20]. Group 1: Temu's Strategic Shifts - Temu has shifted from a fully managed model to a semi-managed model (Y2), where sellers are responsible for the initial logistics, reflecting a need to adapt to new market conditions and regulatory challenges [6][8]. - The introduction of Y2 aims to alleviate inventory pressure by allowing sellers to ship directly to overseas warehouses, but it also places the burden of customs clearance on sellers, which could lead to increased costs and operational challenges [9][10]. - Despite the return of the fully managed model (全托2.0), Temu continues to operate Y2, indicating an exploration of semi-managed models as a potential long-term strategy [10][11]. Group 2: Market Dynamics and Competitive Landscape - Temu's advertising cessation in the U.S. has led to a significant drop in app store rankings, impacting order volumes and seller confidence [9][13]. - The competitive landscape is shifting, with platforms like SHEIN gaining market share and demonstrating stronger performance in advertising and consumer engagement, highlighting the challenges Temu faces in regaining lost market presence [14][18]. - The article notes that the small package direct mail model, which has driven growth in cross-border e-commerce, may be becoming less viable, necessitating a reevaluation of Temu's operational strategies [17][20]. Group 3: Seller Perspectives and Operational Challenges - Sellers express a preference for the fully managed model due to the operational simplicity it provides, contrasting with the complexities introduced by the Y2 model [10][12]. - The pressure on sellers to manage customs and logistics under the Y2 model raises concerns about cost burdens and potential delays, which could affect customer satisfaction and return rates [9][10]. - The article highlights that while Y2 offers flexibility, it may not be sustainable for all sellers, particularly those lacking experience in international logistics [10][12].

Core Viewpoint - Pinduoduo's Q1 performance significantly underperformed market expectations, with a revenue growth of only 10% year-on-year, marking the lowest quarterly growth rate in two years, leading to a sharp decline in stock price [2][5][12] Group 1: Financial Performance - Pinduoduo's Q1 revenue was approximately 487.2 billion RMB from online marketing services, a 15% increase year-on-year, while transaction service revenue was about 469.5 billion RMB, growing 6% year-on-year [5] - The company's promotional and advertising expenses surged to around 334.0 billion RMB in Q1, exceeding the 313.6 billion RMB spent during the peak marketing period in Q4 2024 [2][5] - The overall market sentiment is affected by Pinduoduo's declining stock value, which has dropped 46.5% from its historical peak in February 2021, currently valued at approximately 139 billion USD [12] Group 2: Competitive Landscape - Pinduoduo faces intensified competition during the 618 shopping festival, with rivals increasing their investments in instant retail, threatening Pinduoduo's user retention and shopping frequency [3][4] - The company is compelled to provide additional subsidies to retain users, investing 10 billion RMB in consumer coupons across all product categories [8][9] Group 3: Business Strategy and Challenges - Pinduoduo's strategy involves sacrificing short-term profits to support merchants, with a significant focus on long-term value creation, despite market skepticism regarding this approach [11][12] - The transition of Pinduoduo's overseas business, Temu, to a semi-managed model due to tariff changes has raised concerns about its pricing power and operational efficiency [15][16] - The company is experiencing increased cost pressures from both supply and demand sides, as it attempts to maintain its competitive edge while managing rising operational costs [10][11]

Core Viewpoint - The article discusses the recent changes in the cross-border e-commerce landscape, particularly focusing on the impact of the T86 policy cancellation on different business models and the subsequent adjustments made by sellers in response to market dynamics [1][5][11]. Group 1: Impact of T86 Policy Cancellation - The cancellation of the T86 policy, which previously allowed for higher tax-free limits on low-value packages, has significantly affected platforms like Temu and Shein that relied on a full-service model [5][6]. - Sellers have shifted from a full-service model to a semi-service model, managing logistics and inventory themselves, which has led to a change in operational dynamics within the industry [3][5]. Group 2: Seller Adjustments and Market Dynamics - Sellers like Zhang Sheng have adapted by increasing inventory in overseas warehouses and returning to a more proactive management style, focusing on real-time monitoring and replenishment of popular products [3][5]. - The emergence of a "robust" market for cross-border e-commerce is noted, with sellers diversifying their strategies to reduce reliance on single platforms and exploring new markets, such as Latin America [6][11]. Group 3: Shipping and Logistics Trends - The logistics landscape has seen a significant increase in shipping demand, with inquiries rising by 300% as traditional foreign trade companies and cross-border e-commerce sellers rush to replenish stock [10]. - Despite the surge in shipping volume, sellers have not faced significant issues in securing shipping containers, indicating a resilient logistics network [10]. Group 4: Seller Experiences on Amazon - Amazon FBA sellers have reported a relatively stable shipping experience, with many opting for tax-inclusive shipping channels and preparing inventory well in advance of peak seasons [7][8]. - The overall impact of rising shipping costs has been manageable for sellers of lightweight products, allowing for flexible pricing strategies [7][8]. Group 5: Future Outlook - There is optimism regarding the recovery of shipping capacity, with expectations that normal operations will resume as the market stabilizes [10][11]. - Cross-border e-commerce companies are encouraged to optimize logistics models and enhance product value to adapt to the evolving market conditions [11].

Core Viewpoint - The cancellation of the $800 de minimis exemption policy by the U.S. has significantly impacted cross-border e-commerce, leading to increased costs and operational challenges for Chinese sellers and platforms, prompting a reevaluation of business models and logistics strategies [2][3][14]. Cost Increase and Efficiency Decline - The $800 de minimis exemption, which simplified customs processes for low-value goods, has been a major driver of cross-border e-commerce growth, particularly benefiting Chinese small sellers [5][6]. - The cancellation of this policy means that all packages valued under $800 will now incur a duty of 120% of their value or a flat fee of $100, leading to a substantial increase in costs for sellers who previously enjoyed zero tariffs [7][9]. - The number of low-value packages processed by U.S. Customs has increased dramatically, from 139 million in 2015 to over 1.3 billion in 2024, highlighting the significance of the de minimis policy for cross-border trade [6]. Industry Restructuring - The policy change is expected to accelerate market consolidation, favoring larger sellers with robust supply chains who can absorb the new costs, while smaller sellers face greater survival pressures [13][14]. - Many sellers have already paused shipments to the U.S. or are considering exiting the market due to the increased logistics costs and uncertainties [2][9]. Strategic Responses - In response to the new costs, some sellers and platforms have opted to raise prices, with average price increases reported at around 30% for various product categories on platforms like Amazon [9][10]. - The shift towards overseas warehouses is anticipated, as sellers look to mitigate costs and improve delivery times, although this requires significant upfront investment and carries inventory risks [10][11][12]. - The transition to overseas warehouses may become a mainstream strategy, with platforms like Temu and SHEIN already pushing for a "semi-managed" model to enhance inventory management and fulfillment capabilities [10][14]. Long-term Implications - The cancellation of the de minimis exemption is seen as a step towards a more mature and regulated phase of cross-border e-commerce, with a potential shift from price competition to value competition, emphasizing branding and compliance as core competitive advantages [14].

Core Viewpoint - The article discusses the evolving landscape of cross-border e-commerce platforms from China, highlighting the competitive dynamics among major players like Amazon, Temu, and Shein, particularly in the context of pricing strategies and market positioning [3][4][15]. Group 1: Competitive Landscape - The emergence of Amazon's low-price store, Haul, is a direct response to the competitive threat posed by Temu and Shein, which have gained significant traction in the U.S. market [4][15]. - Temu has rapidly become a popular choice among consumers, surpassing Walmart and Target in discussions within Amazon, indicating a shift in market focus [15][20]. - The competitive strategies of these platforms are shifting towards a focus on value and pricing, with Temu and Shein emphasizing cost-effectiveness while Amazon attempts to counteract with its own low-price offerings [13][25]. Group 2: Pricing Strategies and Market Changes - The introduction of the $800 small package exemption policy in the U.S. has significantly impacted the cost structure for cross-border e-commerce, leading to increased operational costs for platforms [11][34]. - As of 2024, Temu's global downloads reached 550 million, showcasing its rapid growth and consumer acceptance [20]. - The competitive environment is evolving, with platforms like AliExpress moving towards higher-priced goods, challenging Amazon's traditional pricing model [32][30]. Group 3: Market Expansion and Adaptation - Temu and Shein are expanding their market presence beyond the U.S., targeting Europe and Japan, while also re-entering Southeast Asia [41][42]. - The shift towards semi-managed models by platforms like Temu and Shein allows for the sale of higher-ticket items, indicating a diversification of product offerings [35][38]. - The article suggests that the future of cross-border e-commerce will focus on brand value and profitability rather than solely on low prices, marking a new phase in the competitive landscape [42].

Shein 正快速学习如何建立好一套规则，让平台商家也赚到钱。 文丨陈晶 如果只通过跨境卖衣服，Shein 的增长潜力无法充分释放：小单快反下，大件重货受限、消费者更多元的 需求没法满足、商家的多样化需求同样需要满足。 2020 年开始，多品类、本地化成了 Shein 的核心战略，Shein 在过去 4 年摸索出了三种平台化模式：代运 营赋能模式，由平台协助定价、营销、履约等环节；自主运营模式，商家自主定价并在海外本土履约，平 台仅协助运营；半托管模式，由平台协助定价，但商家可自主选品上架与海外本土履约。目前，前两种模 式占平台销售额的大部分，接下来，半托管模式将是 Shein 在平台化的重点发力方向。 我们了解到，平台业务在 2024 年底的大促期间，一些重点品类同比去年销售额增幅超 160%，去年下半 年，平台半托管业务在内部受到的关注度和重要性提升，据悉，在 2024 年黑五期间，在服饰、鞋类、家 居、美妆等多个品类中，数千家半托管店铺销售额翻倍。 Shein 也许可以像发展自营品牌一样，慢慢搭建供应商体系，但竞争加剧加快了 Shein 的平台化进程， 2022 年非服饰品类在 Shein 总营收中占比 ...