Group 1: Market Trends and Consumer Behavior - The online and offline market for New Year goods is experiencing a surge, with a shift from traditional necessities to trendy cultural and digital products, reflecting changes in consumer confidence and values [2][3] - The boundaries of New Year goods are rapidly expanding, with traditional craftsmanship being integrated into modern designs, appealing to younger consumers [3] - Emotional value and self-pleasure are becoming more significant drivers of consumer behavior, moving away from utilitarianism and social obligations [6] Group 2: Technological Integration - The integration of technology is redefining the definition and consumption scenarios of New Year goods, with products like AI glasses gaining popularity due to their practical functions and government subsidies [4] - The rise of "tech New Year goods" is fueled by national policies promoting equipment upgrades and trade-in programs, leading to significant sales growth in digital and smart home categories [4] Group 3: Cultural and Global Expansion - The vitality of China's New Year goods economy is increasingly reaching global markets, with platforms like JD.com reporting over 100% year-on-year growth in international sales [7] - Cultural elements are essential for differentiating products in the global market, but maintaining quality and user experience is crucial for long-term competitiveness [7] - Intellectual property protection and the establishment of an original ecosystem are vital for sustaining innovation and brand upgrades in the cultural and creative sectors [7] Group 4: Sustainable Development - Achieving healthy development of the New Year goods economy requires a focus on sustainable consumption, with consumers prioritizing value for money [8] - Balancing cultural emotional value with functionality, collectibility, and reasonable pricing is essential for promoting long-term growth in the New Year goods market [8]

Group 1 - The core theme of the articles revolves around the popularity of cultural and creative products featuring the "horse" element, particularly in the context of the upcoming Year of the Horse, which integrates traditional culture with modern design [2][4][15] - In Jingdezhen, a creative design center is showcasing new spring cultural products that combine the symbolism of the zodiac with traditional craftsmanship, making them popular choices for the New Year [2][4] - The "Liuhé Tongfeng Ma" series in Quanzhou features artistic and visually appealing designs that have become a cultural attraction in the ancient city, enhancing the festive atmosphere [6][11] Group 2 - The "Liuhé Tongfeng" concept reflects the ideal of cultural unity and harmony in Chinese culture, as derived from historical texts [8] - Quanzhou has launched various cultural tourism activities alongside the zodiac IP, including art installations and themed products, allowing visitors to engage with the cultural narrative behind the horse zodiac [11][13] - The surge in demand for zodiac-themed cultural products is attributed to the integration of traditional cultural elements with innovative marketing strategies, driving pre-festival consumer spending [12][15]