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马元素受青睐助力节日消费市场“热起来” “花灯+文创”勾勒新年新图景
Yang Shi Wang· 2025-12-24 08:18
Group 1 - The production of traditional non-heritage flower lanterns is in full swing as the New Year approaches, with artisans in Gaoping City, Shanxi Province, creating various lanterns to celebrate the festive season [1][4] - The flower lanterns are handcrafted, with each step from frame construction to decoration being done manually by skilled artisans, resulting in vibrant and culturally rich designs [4] - Local artisans have diversified the styles of flower lanterns based on market demand, introducing themes such as ancient architecture, opera, and cartoons, enhancing the cultural vitality of non-heritage flower lanterns [7] Group 2 - In Wuxi County, Shanxi Province, merchants are capitalizing on the popularity of horse-themed products, which are part of the provincial intangible cultural heritage, attracting many consumers [8] - The handmade horse-themed cultural products come in various designs, including cartoon horses and traditional Tang horses, with over thirty stores established across Shanxi, employing more than 600 artisans [13] - The products range from decorative items to gifts, all meticulously crafted by hand, showcasing the region's rich cultural heritage [11][13] Group 3 - In She County, Anhui Province, artisans in the ancient village of Changxi are busy crafting traditional flower lanterns to welcome the New Year, using bamboo and cloth to create intricate designs [14][17] - The lantern-making process is complex, especially for the zodiac lanterns, which require careful adjustments to ensure lively and dynamic displays during celebrations [14][17] - The tradition of making and dancing with flower lanterns is deeply rooted in the community, symbolizing good fortune and prosperity for the New Year [19]