以下文章来源于红餐网 ，作者红餐编辑部 红餐网 . 做餐饮，上红餐 ！一个有温度的餐饮产业服务平台。 品质更好，情绪给够， "漂亮饭"攻占年轻人餐桌。 文 ｜ 柯愉乐 编辑 ｜ 方圆 来源｜ 红餐网（ID：hongcan18） 封面来源 ｜ IC Photo 过去一年，"漂亮饭"成为了餐饮行业的热词之一。 从消费趋势来看，红餐产业研究院《餐饮行业"漂亮饭"研究报告》显示：42.4%的消费者表示愿意尝试漂亮饭，27.6%的消费者将"环境有格调、拍照出片"视 为外出就餐的重要考量因素； 在社交平台上，"漂亮饭"的讨论度更是居高不下。截至2025年11月，"漂亮饭"话题在抖音平台的视频播放量已超过36亿次；小红书平台"漂亮饭"话题 下的笔记浏览量达6.2亿次，讨论量超308万次。 而在餐饮端，一批以"漂亮饭"为特色的品牌，收获市场热度的同时，也在加速扩张。从武汉起步的西餐品牌The Boots泥靴，已将门店网络拓展至全国接 近30个城市，共40余家门店；以创意韩料出圈的品牌NEED，则在短短四年内开出了70余家门店，遍布各大城市核心商圈；而将云贵风味与"漂亮饭"美 学巧妙融合的Ameigo梅果·云贵川bistro， ...

奶皮子糖葫芦：高攀不起的糖葫芦pro版 从春季的黄油年糕、夏季限定版麦当劳奶昔到秋冬时节的奶皮子糖葫芦、固体杨枝甘露，这些美食界顶流，贯穿了我们的2025年。 提起2025年吃过最难忘的网红食物，大概每个人都会有自己的答案。它可能是火了一整个冬季的奶皮子糖葫芦，是大几百块的餐厅"漂亮饭"，甚至可能是 一元一份的"小学门口火鸡面"……当每一天都过得像复制粘贴一样，特定食物的香气、口感就更容易成为记忆的锚点，给平淡的生活添上一笔浓烈的色 彩。以下这些美食顶流，你吃过几种？ 谁能想到，原本几块钱一串的糖葫芦，在商家将山楂（或者山里红）换成无花果、晴王葡萄、杨桃等冷门水果，再裹上一层奶皮子之后，就变成了单价动 辄过百、想吃上还得排大队的pro版糖葫芦。 在某短视频平台，奶皮子糖葫芦相关话题播放量超过 6 亿次。酥脆糖衣和奶皮子被一口咬下时的咔嚓声，加上鲜艳水果的视觉冲击，激发了人们的食欲和 好奇心。在北京、上海、哈尔滨、杭州、南京等多个城市，都出现了排队购买的热潮。 有网友戏称，糖葫芦要"考研"了。（图/社交平台截图） 然而，奶皮子糖葫芦甚至只能算基础款。当"无花果希腊酸奶柚子碎脆啵啵糖葫芦"这种新款出现，意味着它已 ...

转自：北京日报客户端 近日，"哈尔滨中央大街开始供暖了"冲上热搜。在寒风彻骨的北国冰城，开放式商业街区中央大街，想 方设法用暖炉等设备让游人、顾客暖身暖心。 在最低温已经下探到-10℃附近的北京，开放式商业街区如何过冬？跨年之际，记者现场走访，看到了 寒风中排队等位的顾客、少人问津的外摆设施。如何在低温中让顾客感受到暖意？开放式商业街区还有 很多工作值得细化。 排队等位：寒风中站在室外跺脚等候 "来，咱在这儿来一张。""哎，好！等会儿，我把围脖系好。"跨年夜，大吉巷街区一座户外雕塑前，顾 客在拍照留影时特意把围脖又紧了紧。 入冬以来，大吉巷室外区域的很多雕塑都用围脖进行了装饰，以迎合日渐寒冷的天气。萌态可掬的猫 咪，系着围脖、戴着帽子的调皮模样，一时间成了社交媒体上打卡大吉巷的重要理由。而对顾客们来 说，猫咪脖子上的围脖，远不如自己脖子上的保暖。 有游客忍不住吐槽："冷，确实冷，我感觉从地铁通道出来以后，哪儿都冷。"有相似感受的顾客不少， 他们在社交媒体上调侃："地铁通道是大吉巷最暖和的地方。"记者在地铁菜市口站通往大吉巷的通道测 温，一处地台的表面温度是25.0℃，整体环境温暖舒适。但走到大吉巷街区内，温度 ...

2025年12月 摘要 p 本报告在红餐大数据的基础上，综合红餐产业研究院的桌面研究、调研数据、专家意见等，对餐饮行业"漂亮 饭"的相关资料进行整理分析。从赛道概况、发展特征、品牌案例以及未来展望等角度，综合剖析了"漂亮饭" 赛道的发展现状，旨在为相关从业者、投资人、消费者提供参考 p 本文部分亮点如下： 餐饮行业"漂亮饭" 研究报告2025 01 自2025年年初开始，"漂亮饭"在各大媒体和社交平台上的关注度显著提升。截至2025年11月，"漂亮饭"话题在抖音平 台的视频播放量已超过36亿次；小红书平台"漂亮饭"话题下的笔记浏览量达6.2亿次，讨论量超308万次。目前，"漂亮 饭"已渗透到西餐、亚洲料理以及中式餐饮等多个细分领域 02 "漂亮饭"的崛起主要受以下几个方面的因素助推。其一，兼具高颜值与体验感的"漂亮饭"契合了年轻群体对情绪价值 和社交价值的诉求；其二，在市场竞争激烈的环境下，餐饮企业的经营策略从以往的"卷价格"转向 "转向"卷氛 围""卷品质"；其三，餐饮供应链与配套设施日益完善，食材供应、调味料、空间设计等企业为"漂亮饭"的崛起提供 了有力支撑；其四，社交媒体在餐饮消费决策中的影响力日益凸显 ...

文｜红餐网 2025年，主打菜品和用餐环境都要高颜值的漂亮饭餐厅，正成为餐饮消费的一大风口。 近日，红餐产业研究院联合安佳专业乳品共同发布《餐饮行业"漂亮饭"发展报告2025》（以下简称《报告》）。《报 告》显示，今年以来"漂亮饭"在社交平台的关注度正在持续攀升。以抖音平台为例，"漂亮饭"相关话题视频播放量已突 破36亿次；而在小红书平台，"漂亮饭"的声量更是居高不下，截至11月，"漂亮饭"话题下，相关笔记浏览量已达6.2亿 次，讨论量也超308万次。 热度之下，越来越多漂亮饭餐厅成为了社交媒体的热门打卡点，部分门店在就餐高峰期的等位时长甚至高达数小时，火 爆程度可见一斑。 比如源自武汉的漂亮饭品牌"NEED 创意韩国料理"，堪称韩料界的"排队王"。武汉网友Judy（化名）分享称，"每次路过 门店，等位时长至少2小时起"。而当其进军上海后同样人气火爆，据极目新闻报道，徐汇区门店排队时间约3小时，浦东 新区门店周末排队能达到200桌。 漂亮饭爆火的风潮下，还有一批主打漂亮饭的餐厅，已经发展成了初具规模的连锁品牌。 比如在西餐赛道，The Boots泥靴就是其中漂亮饭连锁餐厅的代表。据了解，The Boots泥靴 ...

"漂亮饭"餐厅仍在大排长队。 2025年，主打菜品和用餐环境都要高颜值的漂亮饭餐厅，正成为餐饮消费的一大风口。 近日，红餐产业研究院联合安佳专业乳品共同发布《餐饮行业"漂亮饭"发展报告2025》（以下简称《报告》）。《报 告》显示，今年以来"漂亮饭"在社交平台的关注度正在持续攀升。以抖音平台为例，"漂亮饭"相关话题视频播放量已突 破36亿次；而在小红书平台，"漂亮饭"的声量更是居高不下，截至11月，"漂亮饭"话题下，相关笔记浏览量已达6.2亿 次，讨论量也超308万次。 热度之下，越来越多漂亮饭餐厅成为了社交媒体的热门打卡点，部分门店在就餐高峰期的等位时长甚至高达数小时，火 爆程度可见一斑。 比如源自武汉的漂亮饭品牌"NEED 创意韩国料理"，堪称韩料界的"排队王"。武汉网友Judy（化名）分享称，"每次路过 门店，等位时长至少2小时起"。而当其进军上海后同样人气火爆，据极目新闻报道，徐汇区门店排队时间约3小时，浦东 新区门店周末排队能达到200桌。 漂亮饭爆火的风潮下，还有一批主打漂亮饭的餐厅，已经发展成了初具规模的连锁品牌。 比如在西餐赛道，The Boots泥靴就是其中漂亮饭连锁餐厅的代表。据了解，Th ...

文｜红餐网 随着经济与市场环境的变化，消费者对餐饮消费需求亦在不断变迁与升级，同时也催生了一些新兴品类和模式，比如"漂亮饭"。近年来，"漂亮饭"在餐饮 市场与社交媒体上异军突起，众多以"漂亮饭"为主的餐厅成为备受瞩目的热门打卡点，部分餐厅在就餐高峰期甚至出现等位时长高达数小时的火爆场景。 当前，"漂亮饭"为何成为餐饮消费的新潮流？它与传统的精致餐饮有何不同？"漂亮饭"赛道又有哪些发展特点？为系统解析"漂亮饭"的发展全貌，红餐产 业研究院联合安佳专业乳品特推出《餐饮行业"漂亮饭"发展报告2025》。 "漂亮饭"市场热度持续上涨，已覆盖西餐、亚洲料理、地方菜等赛道 "漂亮饭"一词对于消费者来说并不陌生，但随着时代的发展，其代表的餐饮形态却发生了较大的变化。往昔，"漂亮饭"通常指以高端西餐为典范的精致餐 饮，人均消费普遍在500元以上。而近年来，在社交媒体上兴起的"漂亮饭"，除造型精巧、摆盘吸睛之外，菜品口感和品质亦颇为出色，同时更加注重即 时传播效果与社交价值，人均消费也相对亲民平价。 1."漂亮饭"媒体声量持续上涨，抖音平台话题播放量超36亿次 自2025年年初开始，"漂亮饭"在各大媒体和社交平台上的关注度显著 ...

Core Insights - The article discusses the trend of "experience-based consumption" among young consumers in the Chinese dining industry, highlighting the appeal of visually appealing dishes that prioritize aesthetics over substantial portions and reasonable pricing [1] Group 1: Characteristics of Trendy Dining - Trendy dishes are characterized by small portions, high prices, and visually stunning presentations, catering to the desire for social media-worthy experiences [1] - The dining experience is more about the ambiance and the act of taking photos rather than the food itself, indicating a shift in consumer priorities [1] Group 2: Consumer Behavior - Young consumers are drawn to these dining experiences for their visual appeal and the opportunity to share on social media, but they exhibit weak repurchase motivation [1] - Many high-end restaurants struggle to sustain their business, often failing within a year due to the lack of repeat customers [1] Group 3: Industry Changes - The Chinese dining industry is undergoing significant changes, with a growing emphasis on aesthetic presentation and experiential dining, reflecting broader consumer trends [1]

Core Viewpoint - The trend of "pretty food" has gained significant traction among young consumers, driven by social media influence and the desire for visually appealing dining experiences [1][15][19]. Group 1: Popularity and Market Response - The concept of "pretty food" has led to the rise of numerous trendy restaurants, such as "Hu Qia" in Shanghai and "NEED" in Shenzhen, which have seen overwhelming customer demand, including long wait times and high secondary market prices for reservations [2][6]. - Social media platforms, particularly Xiaohongshu, have seen extensive engagement with the topic, with 370 million views and over 1.85 million discussions [1]. Group 2: Consumer Behavior and Experience - Many consumers prioritize the visual appeal and social media shareability of their meals over taste, indicating a shift in dining motivations [4][15]. - The average spending for a meal categorized as "pretty food" is around 100 yuan, which, while not excessively expensive, can still be a financial burden for many young professionals [13]. Group 3: Cultural and Social Implications - The phenomenon reflects a broader consumer culture where dining experiences are often commodified for social media validation, leading to a paradox where the pursuit of aesthetic dining can overshadow the intrinsic value of food [19][20]. - Young consumers are increasingly aware of the potential pitfalls of this trend, leading to a more critical perspective on the value of "pretty food" and its implications for personal identity and social status [16][18]. Group 4: DIY and Home Cooking Trends - There is a growing trend among young people to recreate "pretty food" at home, suggesting a desire to regain control over their dining experiences and to create personal rituals without the associated costs of dining out [21]. - The emphasis on aesthetics in home cooking reflects a shift towards valuing the experience of food preparation and consumption over mere visual presentation [14][20].

Core Insights - The commercial market in Beijing is experiencing a significant boost with the introduction of major new projects and flagship stores, enhancing the offline consumption landscape [1][29] - The number of new flagship stores opened in Q2 2025 has surged, outperforming the previous two years, indicating a strong recovery in consumer interest [2][29] - The focus on experiential and emotional value in consumer behavior is driving innovation in the restaurant and retail sectors, with brands emphasizing customization and unique experiences [10][29] Group 1: New Store Openings - In Q2 2025, Beijing saw the opening of 80 flagship stores, a substantial increase from 48 in the same period last year and 50 two years ago [2] - The first month of May recorded the highest number of new flagship store openings, with 31 stores launched [3] - The new openings included 13 national flagship stores, 5 North China flagship stores, and 62 Beijing flagship stores, showcasing a diverse range of brands [4] Group 2: Sector Performance - The restaurant sector led the way with 42 new flagship stores, compared to 33 in retail, indicating a strong trend towards dining experiences [7] - Emerging restaurant brands are actively expanding, while retail brands are also eager to enter the Beijing market, reflecting growing confidence [7][24] - Notable new restaurant concepts include unique regional cuisines and innovative dining experiences, appealing to both local and tourist demographics [17][24] Group 3: Consumer Trends - The consumer market is undergoing a transformation, with a shift towards rational spending and a focus on experience and value [10] - Brands are increasingly adopting a multi-faceted approach to create engaging shopping and dining environments, enhancing the overall consumer experience [10][11] - The rise of the "self-indulgence economy" is evident, with brands focusing on personalized and immersive experiences [10] Group 4: Policy Support - Various government initiatives have been introduced to stimulate consumption, including financial support for commercial projects and the promotion of flagship store openings [29][30] - The Beijing government aims to establish the city as a global flagship center, encouraging the introduction of high-quality brands and innovative concepts [29][30] - Upcoming projects and urban renewal initiatives are expected to further enhance the commercial landscape and consumer engagement in the latter half of 2025 [30]