作者 / 温 莎 编辑 / 黄大路 设计 / 吴 静 2024年3月，林长波出任东风柳汽总经理，没有传说中的新官上任三把火，他在沉淀了大半年后，从2025年掀起了改革风暴，直指传统车企和国企弊 病。 消瘦、皮肤白，说话语气舒缓，林长波给人的第一印象是书生，然而在采访中，他经常会用到作战，打仗这样的词汇，在他带领下，东风柳汽已经进入 了战时状态。 计划中， 2025年东风柳汽将完成商用车5万辆，乘用车10万辆的目标。2026年稳住基盘，2027年向上爬坡，2028年达到产销20万辆。 其中，菱智向商用 MPV发展，在原有产品基础上进行细分，扩展为有三款产品的产品系列。未来将通过"菱智、大菱智、小菱智"三个产品矩阵，支撑 每年10万～12万辆的规模。目前，菱智年销量稳定在4万-5万台。 "（即使是在东风公司统一平台基础上）年产销20万辆的规模实际还是没有脱离危险区，想要进入主流要50万辆，我的远期目标奔着年销50万辆去的。" 林长波对《汽车商业评论》说。 两条腿走路，双线布局 风行，菱智，雷霆，星海系列覆盖了 MPV 、SUV和轿车市场，林长波刚接任总经理时，东风风行的产品系列很多，但缺少爆款，很难让人记得住。 ...

Core Insights - Dongfeng Liuzhou Automobile's commercial vehicle brand, Chenglong, achieved a sales volume of 26,929 units from January to July, marking a year-on-year increase of 22.2% [1] - The launch of the Dongfeng Fengxing Xinghai V9 series on August 21 has brought attention to the passenger vehicle segment [1] Commercial Vehicle Performance - Dongfeng Liuzhou's commercial vehicle sales reached 26,929 units in the first seven months of the year, reflecting a 22.2% increase compared to the previous year [1] Passenger Vehicle Launch - The Dongfeng Fengxing Xinghai V9 series offers two versions: Comfort and Luxury, priced at 179,900 and 199,900 yuan respectively, with subsidies bringing the prices down to 149,900 and 169,900 yuan [3] - The Xinghai V9 series is positioned as the only mid-to-large plug-in hybrid MPV under 200,000 yuan [3] Market Strategy and Goals - The General Manager of Dongfeng Liuzhou, Lin Changbo, emphasized the company's commitment to becoming a leader in the MPV market, aiming for sales of 250,000 MPVs by 2030 and to rank among the top three in the domestic MPV market [5] - The Fengxing brand has sold a cumulative total of 1.18 million MPVs globally since its inception in 2001 [5] User-Centric Design - The Xinghai V9 series was developed based on insights from 10,000 potential users, addressing five key pain points: insufficient range, third-row seating and trunk space issues, comfort concerns in the second and third rows, safety anxieties, and quality worries [5] Technical Specifications - The new vehicle features the Maher dual-engine hybrid system, offering a pure electric range of 200 km, a fuel consumption of 5.27L per 100 km, and a comprehensive range of 1,300 km [6] - The vehicle can achieve a 30%-80% charge in just 18 minutes [6] Space and Comfort Features - The dimensions of the vehicle are 5230mm in length, 1920mm in width, and 1820mm in height, with a wheelbase of 3018mm and a high space utilization rate of 85.2% [8] - The vehicle offers a maximum cargo space of 2,616L and features 42 storage compartments for passenger convenience [8] - The seating is designed to first-class standards, with heated, ventilated, and massaging functions available in the second-row seats [8] Safety and Quality Assurance - The Xinghai V9 series includes L2-level intelligent driving assistance and a 360° panoramic camera system for enhanced safety [10] - The vehicle has received a five-star safety rating and features advanced battery protection systems [10] - The vehicle is backed by an 8-year or 160,000 km warranty, reflecting the company's commitment to quality [10]

Group 1 - Dongfeng Liuzhou Automobile Co., Ltd. is focusing on the MPV market with a comprehensive layout of various powertrains including fuel, pure electric, plug-in hybrid, and CNG [2] - The company plans to achieve an annual sales target of 250,000 MPV models by 2030 [2] - A total of 20 billion yuan will be invested in R&D over the next five years to expand into overseas markets [2] Group 2 - The Star Sea V9 series was officially launched, featuring two models priced at 179,900 yuan and 199,900 yuan [2] - The new models are equipped with the Mahle dual-engine hybrid system, offering a pure electric range of 200 kilometers and a combined range of 1,300 kilometers [2]