Core Viewpoint - Meituan has launched a pilot feature in seven cities that allows delivery riders to evaluate and block users, enhancing rider protection and promoting a more balanced interaction between users and riders [1][2]. Group 1: New Feature Implementation - The new feature allows riders to anonymously evaluate users within 48 hours after order completion and block users who threaten or insult them [1][2]. - Riders can only block a maximum of two users at a time, with a blocking period of 365 days, after which the block is automatically lifted [2]. Group 2: Rider Feedback and Consumer Reactions - Riders have expressed positive feedback about the feature, emphasizing its importance for their safety and dignity, although it requires evidence of abuse for blocking [2]. - Consumers have mixed reactions, with some supporting the feature for protecting riders and others suggesting a similar "block merchant" function to avoid poor dining experiences [2]. Group 3: Broader Industry Implications - This initiative marks a significant step towards establishing a two-way evaluation and trust mechanism, potentially leading to improved service rules in the local service industry [2]. - If widely adopted, such features could enhance the overall ecosystem of local life services by balancing interests among various stakeholders [2]. Group 4: Ongoing Rider Protection Policies - Meituan has introduced several protective policies for riders this year, including the "no penalty for delays" trial and expanded health insurance coverage [3][4]. - The company has committed to improving rider safety and income stability through various measures, including a shift from negative penalties to positive incentives [4][5].

Core Insights - The article discusses Meituan's pilot program in seven cities that allows delivery riders to block customers, marking a significant shift in the power dynamics of the platform economy [3][4] - This initiative aims to balance the interests of riders, customers, and the platform, moving from a customer-first approach to a more equitable model [3][4] Summary by Sections Rider Rights and Protections - The new feature grants riders limited "counter-rights," including a 48-hour evaluation window, evidence review mechanism, and a 365-day blocking period, which enhances their dignity and rights [3][4] - Feedback from riders indicates a strong desire for this feature, as it allows them to avoid abusive customers and provides a sense of security [4] Platform Governance and Changes - The implementation of the blocking feature is part of a broader strategy that includes eliminating late penalties, trialing pension subsidies, and expanding occupational injury protections, indicating a shift towards fairer governance [4][5] - Post-implementation feedback shows a 15% increase in rider satisfaction with the platform [4] Industry Implications and Future Directions - The current limitation of blocking only two customers may not fully address the potential for repeated abuse, suggesting a need for further refinement [5] - Experts suggest that the industry should seek a new balance between efficiency and fairness, with Meituan's innovation potentially serving as a benchmark for the sector [5] - The overall competitiveness of the platform economy relies on a healthy ecosystem that considers user experience, rider rights, and platform order [5]