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宜都鱼子酱“鲜”市场
Zhong Guo Jing Ji Wang· 2025-07-13 05:16
这份对品质的极致要求,源于6年前的一次转型抉择。2018年,季坚义把全球首个室内工厂化鲟鱼 养殖车间放在宜都市高坝洲镇天平山村。经过多年发展,鱼子酱已成为宜都名副其实的特色农产品,助 力宜都持续擦亮"世界鲟鱼之都"金字招牌。 "加工鱼子酱前,我们都要进行鱼卵探测,确保每一克鱼子酱的品质。"湖北清江鲟鱼谷特种渔业有 限公司总经理季坚义说。 "宜都产"供不应求 每天,有超过1万罐鱼子酱从宜都发出。7天后,这些鱼子酱将准时出现在美国、欧洲、中东等国家 和地区的米其林餐厅,以及北京、上海等城市的高端餐厅。 这股强劲的销售势头,让企业负责销售的董事马敏从年初就进入了"连轴转"模式。接待客商、洽谈 订单、统筹产销……她的日程表被填得满满当当,订单电话更是一个接着一个。 "目前国内待交货的鱼子酱订单还有15万盒,国外3吨订单也一直在催。"马敏说,"全年的生产任务 早就排满了,可订单还在增加。" 如今,宜都生产的鱼子酱已然形成规模、叫响品牌。2024年,宜都鱼子酱总产量突破100吨,总产 值超4亿元,销往迪拜、俄罗斯、加拿大等20多个国家和地区,并构建起从生态养殖、精深加工到全球 销售的全产业链条。 这份"供不应求"的火爆, ...
出口拓内销|主打性价比,注重差异化 外贸企业转场内销开启“二次创业”
Sou Hu Cai Jing· 2025-05-25 12:42
Core Viewpoint - The article discusses the challenges faced by foreign trade enterprises in Hubei as they shift from export to domestic sales due to rising international unilateralism and protectionism, highlighting various strategies employed by companies to navigate these difficulties [1]. Group 1: Company Strategies - Hubei Qingjiang Sturgeon Dragon Aquaculture Co., Ltd. is expanding its domestic market by opening a specialty store for caviar ice cream, aiming to increase brand awareness and consumer acceptance of domestic caviar [2][4]. - The company exported nearly 30 tons of caviar last year, ranking among the top in the country, but faces challenges in consumer familiarity and brand recognition in the domestic market [4]. - Hubei Douhaha Technology Co., Ltd., a traditional children's car exporter, has pivoted to the pet stroller market, focusing on online sales through platforms like JD and Pinduoduo, achieving monthly sales exceeding 1 million yuan [6][7]. - Hubei Wenhua Educational Supplies Co., Ltd. is adapting its product offerings to meet domestic market demands by developing differentiated products and focusing on user-centric strategies [7]. Group 2: Market Trends - The domestic market is characterized by a greater emphasis on cost-effectiveness and diverse consumer needs, prompting companies to innovate and tailor their products accordingly [7]. - The trend of consumption upgrading presents significant potential for domestic markets, encouraging companies to explore new sales channels and marketing strategies [4][6].