多家老字号还同步推出"到家版"年夜饭礼盒。同春园前厅经理杨飞介绍，"江南年味礼盒"包含清炖蟹粉狮子头、松鼠鳜鱼预制装、豆沙包等经典菜品，上线 两周预订即超200份；马凯餐厅"湘味团圆礼盒"含东安鸡、剁椒鱼头、腊味合蒸等，支持冷链配送；同和居"鲁韵家宴礼盒"则精选葱烧海参、九转大肠、㸆 2月2日，商务部等9部门印发《2026"乐购新春"春节特别活动方案》（以下简称"方案"）。其中，"好吃·马上尝鲜品年味"活动要求，结合开展中华美食荟、 老字号嘉年华活动，组织餐饮名店、老字号餐饮企业、地方特色小吃等，推出年夜饭套餐、新春团圆宴，推出美食增值服务，如现场表演、免费小吃、幸运 抽奖等。鼓励各地发布美食地图，结合本地实际在步行街、公园、社区等设置年味美食市集，举办美食大赛、厨艺比拼、晒晒我家的团圆饭等活动，结合各 类美食活动推广节日热销商品，吸引更多群众一起"寻味中国年"。 北京作为春节期间热门目的地城市，餐饮消费同样也将迎来新一轮消费热潮。美团数据显示，截至1月29日，Top5年夜饭预订及用户搜索城市为上海、北 京、杭州、广州、南京。北京一些老字号品牌年夜饭已"一厢难求"。同春园、同和居两家名店除夕午、晚两餐共四个时 ...

Core Insights - The restaurant industry in Beijing experienced significant revenue growth during the New Year holiday, with many establishments reporting long queues and high customer turnout [1][2][3] Group 1: Performance of Traditional Brands - Traditional brands like Huaitian Group's restaurants, including Tongheju and Tongchun Garden, saw strong demand, with revenue surpassing the previous year's figures during the holiday [2] - The restaurant near Shichahai, Gu Lou Ma Kai, reported over 10% revenue growth on New Year's Day, with all dining rooms fully booked [2] - Classic dishes such as Mao's Braised Pork and Dong'an Chicken were highly popular, leading to long queues at takeaway windows [2] Group 2: Popular Dining Spots - Popular dining areas like Guijie saw a 49% increase in customer traffic for Hu Da restaurant during the holiday, with an average wait time of about 4 hours [3] - The restaurant recorded over 4,800 tables of reservations on New Year's Day, indicating high demand [3] - Spicy cuisine, particularly from brands like Fei Dashi, also thrived, with peak wait times reaching 1,500 tables on New Year's Eve [3] Group 3: Nighttime Consumption Trends - Nighttime dining saw a notable increase, with Haidilao serving over 4.5 million customers nationwide during the holiday [6][10] - The late-night dining trend was particularly strong, with many restaurants experiencing peak hours extending into the early morning [6] - Other hotpot brands like Zizhu and Xiaobai also reported significant revenue growth, with Zizhu's total revenue exceeding 20 million yuan during the holiday [10] Group 4: Preparations for Upcoming Festivals - Many restaurants are now focusing on the upcoming Spring Festival, with traditional brands fully booked for New Year's Eve dinners [11] - Several brands have launched "home delivery" New Year's Eve meal boxes, with significant pre-orders already recorded [11] - The variety of meal boxes offered has expanded, catering to different family sizes and preferences, indicating a shift towards convenience in festive dining [11]