在刚刚过去的元旦假期，北京的餐饮老字号和人气餐馆都收获了2026年"开门红"，餐饮门店门前排起长队。1月4日，新京报记者从北京多家知名餐饮企业了 解到，元旦假期期间的餐饮营收同比增长明显。接下来，餐饮企业已经将重点转向年夜饭和春节消费，年夜饭预订将进入高峰。此外，多家知名餐企的"年 夜饭到家"礼盒也开启热销模式。 I FRE 辣椒炒 t 2 AN IN a (2017-02-21) 人 下 老字号依旧成为家庭聚餐首选 新京报记者从北京华天集团方面了解到，元旦假期期间，华天所属同和居、同春园、鼓楼马凯餐厅等老字号以及惠丰酒家等品牌均呈现出一位难求的情况， 老字号依旧是辞旧迎新、阖家聚餐的首选。数据显示，元旦假期期间，华天集团所属餐饮品牌营收超过去年同期，显示出强劲的节日消费活力。 北京华天集团相关负责人表示，元旦假期的餐饮消费热度尤其体现在景区附近门店。以什刹海景区附近的鼓楼马凯餐厅为例，元旦当天营收同比增长超 10%，午晚餐包间全部满员。毛氏红烧肉、东安鸡、梅府梨园烤鸭、剁椒鱼头、老豆腐、糖饼等经典菜肴几乎桌桌必点。外卖窗口从营业开始基本全天排 队，羊肉串、糖饼等特色小吃供不应求。 人气餐饮排队等位数以千计 ...

Core Viewpoint - Haidilao is innovating by launching themed restaurants, such as the new "Crispy Fish" concept in Guangzhou, to differentiate itself in a saturated market [1][2][4]. Group 1: Thematic Store Launches - Haidilao has opened a "Crispy Fish Fresh Cut Theme Store" in Guangzhou, marking a significant departure from its traditional offerings [2]. - The new store features a glass fish tank and a visible kitchen where chefs prepare dishes on-site, enhancing customer experience [2][11]. - The introduction of regional specialties like "Crispy Fish" from Zhongshan aims to expand the brand's reach beyond local markets [4][6]. Group 2: Market Trends and Challenges - The overall market growth for the hot pot industry is slowing, with a projected increase of only 5.6% in 2024 compared to 19.9% in 2023 [7]. - The number of hot pot restaurants peaked in November but has since declined, indicating a competitive and saturated market [7][9]. - Haidilao's strategy of localized menu adjustments and thematic innovations is a response to changing consumer demands and market conditions [10][13]. Group 3: Innovation and Differentiation - Haidilao's approach emphasizes fresh ingredients and regional flavors, with a focus on local supply chains to create unique offerings [9][10]. - The company has launched multiple themed stores across 24 cities, with a total of 42 fresh-cut kitchen theme stores, showcasing its commitment to innovation [6][12]. - Other brands in the industry, such as Banlu and Coucou, are also exploring unique offerings and localized themes to stand out in the competitive landscape [15][18]. Group 4: Future Directions - Haidilao plans to expand the successful "Crispy Fish" concept to more locations if the initial response is positive, indicating a potential nationwide rollout [4][12]. - The company is leveraging data and customer feedback to continuously adapt its menu and offerings, ensuring relevance in a dynamic market [10][13]. - The trend towards "fire pot +" models, integrating different dining experiences, is becoming more prevalent among major brands [19][20].