Core Insights - In October 2025, the company reported sales of 128.33 million chickens, generating revenue of 3.633 billion yuan, with an average selling price of 13.33 yuan per kilogram [1] - The sales of live pigs reached 3.8928 million heads, with a revenue of 5.048 billion yuan and an average selling price of 11.57 yuan per kilogram [1] Sales Performance - Chicken sales in October 2025 included 12.833 million units, with a month-on-month increase of 4.66% in sales volume and 4.91% in revenue, while the average price decreased by 1.48% [1] - Year-on-year, chicken sales volume increased by 8.01%, revenue by 9.96%, and the average price remained unchanged [1] - For live pigs, the sales volume of 3.8928 million heads included 3.4483 million heads of live pigs and 444,500 heads of piglets, with a month-on-month increase of 17.07% in sales volume, while revenue increased by 1.47% [1] - Year-on-year, live pig sales volume increased by 45.69%, but revenue decreased by 13.15%, and the average price dropped by 34.41% [1]

Core Viewpoint - The company primarily focuses on fresh product sales and has not yet expanded into processed products [1] Company Summary - The company, 华绿生物 (300970.SZ), is currently engaged in the sale of fresh products [1] - There is no indication of plans to diversify into processed product offerings at this time [1]

Group 1 - The company primarily sells its products in the domestic market, with exports including animal health products, cooked food, and fresh products [2] - The markets outside mainland China mainly consist of Southeast Asia and Hong Kong [2]

Core Viewpoint - The company is adapting to changing consumer behaviors by enhancing its store operations and expanding online sales channels to counteract the decline in foot traffic at traditional markets [1][2]. Group 1: Store Operations and Strategy - The company is implementing a series of remedial measures in 2024 to address the decline in foot traffic, focusing on upgrading store image, product display, and renovations to improve customer experience [1]. - The company is assisting franchise owners in integrating online platforms, creating a model of "online ordering with local store delivery" to expand sales reach and enhance market competitiveness [1][2]. Group 2: Franchise and Customer Relations - In 2024, there has been a shift from proactive store opening intentions to a more cautious observation among franchisees, prompting the company to focus on improving existing store efficiency [2]. - The company is concentrating on quality improvement rather than quantity growth in its wholesale channel, developing a multi-tiered sales network through systematic client acquisition [2]. Group 3: Product Development - The company is diversifying its product categories in response to changing consumer habits, moving from primarily stir-fry products to include frying, steaming, and marinated items, while also introducing fresh and ready-to-eat products [2]. - The company is committed to enhancing product research and innovation to meet the increasingly diverse dietary needs of consumers, including the launch of healthy, nutritious, and low-calorie options [2].