12月16日，"鸿蒙生态用户增长臻享会·北京站"圆满落幕。本次活动由鲸鸿动能、应用市场(AppGallery) 及Push用户增长服务联合发起，展示了蓬勃发展的HarmonyOS生态全景，分享了鲸鸿动能作为 HarmonyOS生态的全场景智慧营销平台，如何基于游戏、金融、电商、生活服务、文旅等行业的用户 增长深层诉求，提供一套融合数据、场景与智能的增长解决方案，驱动更多领域商业化实践从"粗放流 量运营"迈向"长期用户价值"的深耕。 针对游戏行业，鲸鸿动能为游戏开发者提供从预约、首发、成熟到召回的用户全生命周期增长方案。通 过一键预约、预约OCPC、ROI出价等智能工具，结合游戏登录、付费、时长等全域数据能力，帮助游 戏实现低成本获客、高转化付费与高效召回。例如，在首发期通过"首发爆量场"锁定核心用户，在成熟 期依托"精准转化场"抓准大R用户，实现用户价值的持续挖掘。 新生态与新机会：鲸鸿动能连接数字商业沃土 随着HarmonyOS生态迎来规模化发展里程碑，操作系统的生态价值，正从技术底座演进为驱动用户增 长与商业创新的核心平台。这正是HarmonyOS所构建的"新生态"——一个以"一个账号、一个系统、一 个生 ...

Core Insights - The article discusses the transformative impact of AI technology on brand marketing, emphasizing the need for brands to integrate AI across the entire marketing chain to regain control over growth and user engagement [2][10][12]. Group 1: Brand Growth Challenges - Brands face significant challenges in growth due to the disappearance of natural traffic dividends, leading to increased reliance on paid advertising [5]. - Rising costs from traffic bidding and disappointing ROI have forced brands into a competitive landscape where marketing investments do not yield proportional returns [5][6]. - The "Matthew Effect" favors larger brands, making it difficult for smaller brands to compete effectively due to limited budgets [6][8]. Group 2: AI-Driven Solutions - The concept of "Full-Scene AI" is introduced, which aims to empower brands through AI across all marketing touchpoints, enhancing user experience and engagement [3][12]. - Brands are encouraged to leverage AI not just as a tool for content creation but as a strategic asset that informs decision-making and optimizes marketing efforts [11][12]. - The integration of AI into the marketing process can create a self-sustaining cycle of insights, decisions, and user engagement, forming a complete marketing ecosystem [26][30]. Group 3: Implementation Strategies - Whale Hong Dynamics proposes a three-pillar strategy for implementing AI: Data Science, Full-Field Touchpoints, and Intelligent Services [14][18][20]. - The Data Science pillar focuses on breaking down data silos to gain comprehensive insights into user behavior across various platforms [15][16]. - The Full-Field Touchpoints pillar aims to create a seamless user experience by connecting different devices and applications, enhancing brand visibility and engagement [19]. - The Intelligent Services pillar emphasizes the integration of marketing and service, transforming advertising into a value-adding experience for consumers [21][25]. Group 4: Future Trends - The article predicts that consumer decision-making processes will become significantly shorter as AI assistants streamline information retrieval and purchasing [29]. - Marketing will evolve towards a more ubiquitous and native presence in consumers' lives, requiring brands to embed their services seamlessly into user experiences [29]. - The competition will shift from merely capturing user attention to mastering technology and ecosystem control, with brands that establish comprehensive AI capabilities gaining a competitive edge [29][30].

Core Insights - The HarmonyOS Connect Summit highlighted the achievements and latest developments of the HarmonyOS ecosystem, emphasizing the launch of new products and the upgraded "Harmony Smart Selection" model [1][2] - The ecosystem has seen significant growth, with over 3,100 partners, more than 8,100 SKUs, and a total of 740 million devices, generating a cumulative GMV of over 180 billion [2] - The newly upgraded "Whale Hong Momentum" service aims to provide a comprehensive marketing solution for partners, leveraging data science and intelligent technology [1][3] Group 1: Ecosystem Growth - The HarmonyOS ecosystem has expanded rapidly, with a notable increase in partner numbers and product offerings, leading to a doubling of sales during the 618 shopping festival, achieving a 36% year-on-year growth [2] - The "Harmony Smart Selection" model focuses on collaborating with capable partners to create high-quality products, enhancing consumer satisfaction [2] Group 2: Whale Hong Momentum - Whale Hong Momentum serves as a key marketing engine for the "Harmony Smart Selection" model, utilizing AI capabilities and a robust data science platform to drive brand growth [3][4] - The platform has generated over 1 billion quality exposure for partner brands, significantly increasing brand visibility and recognition [3] Group 3: Marketing Strategy - The upgraded "All-Domain Delivery Service" integrates various marketing capabilities, including market insights, creative production, media placement, and performance tracking [4][5][7] - The service utilizes data science to analyze user behavior and optimize marketing strategies, ensuring effective budget allocation and maximizing ROI [4][7] Group 4: Future Outlook - The continuous growth of the Harmony ecosystem and the deepening of the "Harmony Smart Selection" model will further enhance Whale Hong Momentum's investment in data science and AI technology [7] - The platform aims to explore new marketing paradigms in the era of intelligent connectivity, transforming the ecosystem's potential into tangible business success for brands [7]