十年间，电动化浪潮席卷中国，高端SUV与轿车都已经找到各自的"下一代"。唯独高端MPV的产品定 式一直没变。这条赛道不是没人做。MPV越来越贵，但能不能做到更聪明？车的尺寸越来越大，但空 间分配是否能更公允？这便导致，入局的品牌越来越多，却鲜少有自主品牌能够达到丰田塞纳、别克 GL8的影响力。 用一台真正意义上的旗舰MPV， 讲述属于自己的新高端故事。 就在所有人都以为MPV会继续在"升级版商务车"和"加大号家庭车"之间摇摆时，鸿蒙智行的入场让一切 有了新的可能性。11月20日，余承东在发布会上带来了"ONE MORE THING"，官宣鸿蒙智行将推出"9 系旗舰款"MPV车型。 一张产品的剪影图，就足以让整个行业开始重新思考一个问题。如果MPV的未来不是"加长""堆料"，而 是体系跃迁式的重构，那答案会是什么样？手握全栈智能科技与成熟高端产品经验的鸿蒙智行，是否能 给出众人期待的"标准答案"？ 鸿蒙智行的机会： 做一台懂中国人的高端智能MPV MPV是一个典型的"矛盾型"市场，当下，多孩家庭、三代同堂、商乘两用等驾乘场景日渐增长的需 求，都让这个概念炙手可热。但整个市场大盘的规模却始终有限，MPV低于5%的 ...

Core Viewpoint - The article discusses the potential transformation of the high-end MPV market in China, highlighting the entry of Hongmeng Zhixing with its upcoming "9 Series flagship" MPV, which aims to redefine the segment through advanced technology and user-centric design [2][22]. Market Context - The MPV market in China has seen limited growth, with a market share of less than 5%, and a total sales volume of 867,000 units from January to October 2025, reflecting a year-on-year growth of only 2.1%, significantly lower than the overall passenger vehicle market [6][12]. - The demand for MPVs is driven by changing family structures and business needs, yet the market remains fragmented with no single brand dominating [17][21]. Pain Points in the MPV Market - The article identifies three fundamental pain points in the MPV market: 1. Space equality, addressing the discomfort of third-row passengers [8]. 2. Role balance, allowing for a seamless transition between driving and riding experiences [9]. 3. Intelligent scenario adaptation, ensuring that smart features cater to the complex needs of multiple passengers [10][20]. Hongmeng Zhixing's Strategy - Hongmeng Zhixing aims to leverage its expertise in high-end technology and product experience to create a high-end intelligent MPV that meets the needs of Chinese consumers [5][10]. - The upcoming 9 Series MPV is positioned to fill a gap in the product matrix, completing Hongmeng Zhixing's offerings from sedans to SUVs and now MPVs [9][18]. Competitive Positioning - The anticipated price range for the 9 Series flagship MPV is between 450,000 to 550,000 CNY, strategically placed to compete with both established luxury brands and emerging players in the market [12][15]. - The vehicle is expected to offer a luxurious experience without the traditional brand premium, thus appealing to consumers seeking value [13][15]. Technological Innovations - The 9 Series MPV is expected to incorporate advanced features such as a flat battery layout for improved seating comfort, high-end materials, and a sophisticated suspension system for a premium ride experience [13][14]. - The integration of HarmonyOS and smart driving technologies aims to enhance user experience, allowing the vehicle to adapt to different scenarios throughout the day [14][18]. Market Implications - The introduction of the 9 Series MPV could redefine consumer expectations in the high-end MPV segment, pushing competitors to innovate beyond mere design updates [20][21]. - The article suggests that the success of the 9 Series MPV could lead to a broader acceptance of MPVs as a mainstream choice for families and businesses, potentially expanding the market [17][22].

过去十年，中国人对"车"的认知，逐渐从单一的代步工具，升级为承载身份、气场和场合的综合符 号。尤其是MPV，这个在路面上并不扎眼的品类，几乎只在最关键的节点出现——机场接机、高星 酒店门口、重要谈判的接送车队。它的销量从来不是排行榜上的主角，却总是和"高级场合"挂钩。 也正因如此，高端MPV从来不只是多一排座椅，而是一种"高位空间"的分配方式： 谁有资格坐在这 种车里、在哪些时刻用这种车，背后对应的是一个时代对体面、效率和秩序的理解。 某种程度上， MPV不再只是车型品类之争，而是未来出行方式、空间哲学与技术文明演进的缩影。 问题是，在这个位置上，中国市场长期只有两种答案：要么是埃尔法、GL8这样的燃油时代记忆，用 时间积累出来的"惯性尊贵"；要么是极氪009、理想MEGA这些新玩家，在电动化、空间极致化上用 力"放大招"。 真正从中国用户的真实使用方式出发，尝试重写高端MPV叙事的人，一直还在缺位状 态 。 当电动化、智能化浪潮席卷整个汽车行业，轿车和SUV已经经历了几轮洗牌，高端MPV却始终像一 块被时代"晚点照顾"的角落——老玩家靠品牌记忆稳坐牌桌，新玩家用参数和堆料吸引目光，却很少 有人回答那个看似朴 ...