Core Viewpoint - Chengdu's Pidu District is focusing on economic indicators, boosting consumption, and optimizing enterprise services to achieve high-quality regional economic development by 2025, showcasing a blend of local culture and international appeal [1]. Group 1: Economic Initiatives - The "Ten-Minute Departure Tax Refund" service at Chengdu's Florence Town leads the Southwest region, enhancing consumer experience [3]. - Pidu plans to distribute over 20 million yuan in consumption subsidies across various categories, including home appliances and automobiles, and organize over 100 promotional events throughout the year [3]. - The district aims to facilitate the export of local products, such as the "Pixian Douban" sauce, through collaborative efforts and policy support, achieving significant brand exposure at international events [7]. Group 2: Technological and Cultural Integration - The introduction of AI systems in supermarkets allows for seamless shopping experiences, with over 100 locations established in Chengdu [3]. - Traditional craftsmanship, such as the "handmade sun-dried noodles," is being modernized and marketed through e-commerce platforms, generating over 20 million yuan in annual sales [3]. - The district's focus on cultural promotion alongside product sales aims to enhance the global presence of local brands [7]. Group 3: Business Support and Development - The district's business bureau has implemented a "policy express" service model to streamline support for enterprises, with plans to allocate over 60 million yuan in policy funds to benefit more than 130 companies [10]. - Regular visits to foreign trade and key industry enterprises are conducted to address challenges and improve service efficiency, achieving a 95% resolution rate for business requests [10]. - The establishment of e-commerce training and resource matching activities aims to strengthen the local e-commerce ecosystem and support high-quality service development [10].

Core Insights - The article discusses the innovative integration of culture, commerce, and lifestyle in Chengdu, highlighting how the city transforms traditional business models into immersive cultural experiences [1][4]. Group 1: Space Narrative and Experience - Chengdu showcases advanced "scene creation" wisdom, exemplified by the Chen Mapo Tofu restaurant, which transforms traditional dining into a cultural performance space through real-time cooking and folk performances [2][4]. - The concept of "experience value" is emphasized, where the physical space becomes a medium for emotional resonance, creating a new competitive edge for physical retail against e-commerce [4][11]. Group 2: Cultural Translation and Product Innovation - The article illustrates how cultural elements are reinterpreted in products, such as the Moxi Panda, which combines local cultural symbols with modern design, showcasing a strategy of "local elements global translation" [5][10]. - The nostalgic innovation of Jule Milk, which revives 90s glass milk bottles, reflects a strategy of "memory monetization," linking collective memory with contemporary consumption [10][12]. Group 3: Industry Evolution and Cultural Integration - The transformation of the Jiu Cheng Douban factory into a dynamic cultural workshop exemplifies the organic integration of manufacturing and cultural experiences, attracting over 100,000 tourists in 2023 [11][12]. - The He Ming Tea House represents a model of ecological integration, where traditional tea culture is interwoven with modern consumer experiences, creating a rich tapestry of local culture [12][13]. Group 4: Global Cultural Output - The article outlines a clear logic of "Cultural IP - Scene Empowerment - Global Output," emphasizing Chengdu's commercial innovation rooted in local cultural genes [13]. - The blending of traditional culinary experiences, such as the pairing of spicy dumplings with tea, illustrates the city's unique cultural fusion and its potential for global cultural dissemination [13].

今年是成渝地区双城经济圈建设第2个五年新征程的开局之年。去年成渝地区双城经济圈GDP增长至8.7 万亿元，其中成都市、重庆主城都市区两大极核GDP占比超55.7%，成渝双核互动频繁。近日，我们走 进成都郫都区，实地见证当地在绿色食品、装备制造和电子信息产业领域与重庆区域的产业联动联建成 效。 绿色食品 在成都地铁上，上班族经常会遇见一款地道重庆味的火锅底料广告——桥头火锅，而这款重庆风味中， 也包含郫县豆瓣的味道。 在重庆市江津区的德感工业园区，一车又一车的鹃城牌郫县豆瓣会定期运往桥头火锅底料厂内，作为一 种复合味调料，郫县豆瓣比单一味调味料具有更多的优势，不仅能够起到增色的作用，还能增香、增 辣、增鲜，为火锅底料增加醇厚的复合味感。 2020年以来，成都市郫都区与重庆市江津区签下战略合作协议，双方围绕产业、文化旅游、商贸及人才 展开合作，助推成渝地区双城经济圈建设。距今已有300余年历史的鹃城牌郫县豆瓣是四川地区家喻户 晓的品牌，两地率先在食品产业互补强链。鹃城牌郫县豆瓣重庆大区市场负责人黄超告诉笔者，不止重 庆江津区，连永川区和合川区七成以上的火锅底料厂都有鹃城牌郫县豆瓣入味。 鹃城牌郫县豆瓣与江南大学联 ...